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While men’s fashion has always been innovating and developing new trends, the advent of social media allows it to be more visible than ever before. Men’s fashion breaks down barriers and allows more creative figures to make a name for themselves in the fashion industry. Fashion influencers have taken Instagram by storm, including the world of men’s fashion. The presence of men’s fashion Instagram accounts, in particular, encourages a departure from safer, more conventional clothes.
Some fashion influencers have even found success on YouTube. The stiff suits of yesterday have been replaced by a host of bold new styles that continue to find mainstream appeal. To find some of these cutting-edge trends, check out these top men’s fashion influencers.
1. Mariano Di Vaio
- 7.1M followers
Hailing from Italy, Mariano Di Vaio brings European flair into his widely popular posts. With an affinity for hats, vests, and well-tailored Italian suits, he styles himself as a modern gentleman. Sometimes dressed more casually, he keeps a stylish modern wardrobe of fitted shirts, sleek jackets, and athletic wear. A loving husband and father, his family is never far from the spotlight, appearing often in his social media accounts. Di Vaio shows his followers the value of dressing well and putting effort into an outfit. He always looks put together, whether he’s playing golf, out for a cup of coffee, or spending time with his wife and two sons.
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2. Luka Sabbat
- 4.1M followers
One of the youngest creative influencers on the scene, Luka Sabbat is a 26-year-old model and actor. The star of Grown-ish has found himself at home in New York despite having been raised in Paris. He dropped out of college to focus on his creative career and, since then, has amassed a large following. With his long hair and urban streetwear style, Sabbat became an influencer early on. Tom Ford provided his prom suit, and The New York Times called him “the coolest teenager on the Internet.” This young biracial man is accepting and progressive, leading the way for a new generation of celebrities.
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3. Magno Scavo
- 3.9M followers
Another European fashionista, Magno Scavo not only has nearly four million followers on Instagram but he also has 11 million followers on TikTok. Scavo’s goal is to inspire others to find their own transformation rather than merely follow exactly what he wears. He also has his own clothing brand called the Scavo Collection.
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4. Jose Zuniga
- 2.1M followers
Jose Zuniga, who can be found on Instagram as teachingmensfashion, is an entrepreneurial fashion influencer. He can be found under the same name, “Teaching Men’s Fashion,” on YouTube, where he has nearly seven million subscribers. He aims to educate people on men’s style through his platforms, which have so far been successful.
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5. Alex Costa
- 2M followers
Alex Costa is a men’s fashion and lifestyle influencer with two million followers on Instagram, four million subscribers on YouTube, and over one million followers on TikTok. He’s certainly a memorable style expert and has even started his own men’s hair care brand called Forte Series, which has everything from hair dryers to hair cream to texture powders.
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6. Adam Gallagher
- 1.8M followers
Adam Gallagher is a fashion influencer that’s been passionately sharing his creativity through style since 2009. His posts are bright and inspirational, creating a platform for everyone to enjoy. Alongside fashion, Gallagher also has a love for flowers, which he has started to show in some of his work.
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7. Rowan Row
- 1.7M followers
A London-based fashion influencer, Rowan Row is not just well-known on Instagram, his YouTube account also has two million subscribers. On that platform, he shows more of his fitness tips through video workouts. As far as his Instagram goes, he shows off a lot of his fashion through well-fitted, stylish suits. Row is also the founder of the clothing brand, Haiduc London.
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8. Omar Spaneshi
- 1.6M followers
Italian fashion influencer, Omar Spaneshi, is stylish, family-oriented, and knows how to inspire his followers with fashion tips and tricks. He’s an ambassador for FashionNova’s line, NovaMEN, and is also frequently active on his TikTok account.
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9. Scott Schuman
- 1.2M followers
Scott Schuman first became known in the world of men’s fashion off of his blog “The Sartorialist” in 2005. The blog features updates of popular fashion trends across the world and offers a place for Schuman to post his favorite photographs. The blogger, photographer, and men’s fashion creative is well-known across the fashion community and his distinct style is often copied by many others. His following grew even larger when he transitioned to Instagram, where he now has over one million followers.
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10. Giuseppe Laguardia
- 1.2M followers
Giuseppe Laguardia is a menswear fashion influencer who’s based in Italy and posts a variety of stylish outfits, from casual to formal. He’s a family man, posting his wife and son frequently. He’s also an ambassador for FashionNova’s line, NovaMEN, and has his own website where he aims to “transcend the conventional boundaries of style.”
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11. Kosta Williams
- 1.1M followers
On Instagram, Kosta Williams labels himself as a visual/art director, and it’s clear to see he has an eye for it through his sleek posts featuring men’s fashion. For his followers who are interested in copying his style, Williams is the founder of FORÀGE, a minimalistic menswear company that he started in 2018.
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12. Johannes Huebl
- 1M followers
Johannes Huebl is a German influencer who relocated to New York to finish college. He has fronted campaigns for brands like DKNY and Mango, walked the runway at Naomi Campbell’s request, and was named ambassador for Royal Salute whiskey. His men’s fashion Instagram account features posts that share his daily life while also highlighting his impressive taste in men’s fashion brands. His posts frequently feature his wife, and female Instagram influencer, Olivia Palermo. In an interview with GQ Magazine, he said: “the first stylish thing I bought was a leather bomber jacket.”
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13. Pelayo Diaz
- 1M followers
Pelayo Diaz is a fashion designer, writer, television collaborator, stylist, and young men’s fashion influencer. He became well known off of the success of his men’s fashion blog Katelovesme. After his well-reported break up with fellow designer David Delfin in 2014, he became the men’s fashion scene’s shining star, accumulating a whopping one million followers on Instagram. In his career as a model, he became an integral part of fashion shows like Mercedes-Benz Fashion Week Madrid. Fashion firms saw him as a unique way to get additional promotion on his blog and Instagram profile. He even did a reinterpretation of the 2014 Fall-Winter Louis Vuitton collection alongside Alba Galocha, the famous Spanish model.
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14. David Gandy
- 1M followers
As a professional model, David Gandy has been the face of many notorious brands, including Dolce & Gabbana. His Instagram feed highlights his incredible style and poses. He’s most well known for perfecting the distinct “British style” so many followers love. Whether in jeans or a suit, he always looks his best. His simple fashion twists, like hats and vests, are copied by many who hope to look just like him. He’s also the founder and creative director of David Gandy Wellwear.
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15. Daniel Simmons
- 1M followers
London-based Daniel Simmons is a hard-working fashion influencer with not only a large following on Instagram, but also an inspirational YouTube channel. He even has his own clothing line, where you can shop some of the looks he’s posted and more.
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16. Leo Mandella
- 701K followers
Leo Mandella is an Instagram fashion influencer that has a whole page of bright, vibrant posts. His social media presence is fun and energetic, which can be seen in his expressive street-style outfits. He’s also a host on Foundation.FM every once in a while, so he’s definitely growing his page!
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17. Blake Scott Silva
- 614K followers
Blake Scott Silva is a Latino fashion influencer that not only has some pretty neat suit fits on his platform, but he also frequently makes helpful videos for those looking for some formal and semi-casual fashion advice. If you’re looking to elevate your style, you won’t want to miss out on his page.
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18. Marcel Floruss
- 601K followers
New York City-based fashionista, Marcel Floruss, has a beautiful page full of both formal and casual wear for men. He’s been named one of Forbes 30 Under 30 and is also pretty popular on YouTube. Floruss is also the creative director of the clothing brand Aetos Apparel.
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19. Tim Dessaint
- 601K followers
If you’re looking for a men’s fashion influencer that leans towards the more cool and casual side of things, look no further than Tim Dessaint. This London-based creator is definitely an inspiration and posts looks that are rather easy to follow. He also has his YouTube channel, where he posts lifestyle and fashion videos.
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20. Justus Frederic Hansen
- 520K followers
Another suit fanatic, Justus Frederic Hansen is a 32-year-old fashion blogger from Hamburg, Germany. He can certainly capture attention with his posts, but he’s got a knack for sharing some pretty cool and informative reels. Apart from his elegant suit looks, Hansen carries on his elevated style in even his every day looks.
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21. Chris John Millington
- 400K followers
Menswear specialist, Chris John Millington, certainly has a unique Instagram platform compared to some other fashion influencers. With a bit of a darker take on some outfits, Millington keeps it sleek and cool, and he can definitely rock a flannel. When he’s not styling, he’s taking some pretty neat photos as well.
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22. Matthew Zorpas
- 176K followers
With his blog, Matthew Zorpas’ stated mission is “inspiring and empowering men.” A travel and fashion blogger, Zorpas’ impeccable style presents a unique look at fashion across the world. He believes in pushing boundaries and encourages everyone to try on something they would usually be afraid to wear. He certainly knows his way around a tailored suit, but Zorpas is also no stranger to funkier outfits. With his fresh outlook and globetrotting lifestyle, Zorpas truly stands out as a fashion influencer.
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23. Jon Alan
- 108K followers
Maybe the most casual on this list, Jon Alan labels himself as a “clothing collector” and posts laid-back but nevertheless stylish looks featuring denim jackets, trucker caps, beanies, and more. He has his own clothing line, Victory Motel, and definitely takes strong inspiration from California’s laid-back style.
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24. Robert Spangle
- 80.2K followers
Robert Spangle is an Instagram men’s fashion blogger, photojournalist, and menswear designer. His page is made up of posts that cover men’s fashion brands and popular styles. He collaborates with many upper echelon fashion magazines and websites like GQ, Vogue, style.com, Esquire UK, Men’s Health Germany, and Esquire Hong Kong. Since 2013, he claims to have traveled 36 weeks out of the year and has yet to take a week off. This men’s fashion influencer claims style is never without substance. He doesn’t see men’s fashion as a shield or code of masculinity, but “the product of cultivating a harmonious knowledge of oneself.
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25. Mauro Del Signore
- 75.7K followers
Mauro Del Signore is a men’s fashion photographer. His Instagram is well-equipped with photographs of men’s street fashion. He has worked with several agencies including Pacific Press, Sipa Press USA, Getty Images, Zuma Press, and Newscom. The Italian Photographer has become one of the most highly-touted men’s fashion street photographers, looking for special and stylish men anywhere he can find them. He enjoys classy styles that stand out alongside the personality of the man wearing the clothes.
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