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Top 10 Hispanic Influencers on YouTube (Updated)

By Editorial Staff

When we think of “Youtuber,” the first names to pop up in our head might be David Dobrik, Emma Chamberlain, or Pewdiepie. Although they are dominating the platform, there are plenty more who naturally bring a Latin flair to any viewing experience. Hispanic influencers are a large community on Youtube with a large band of subscribers. With content like comedy sketches, lifestyle/beauty, and family channels, these influencers should not go unnoticed.

Here are the top 10 Hispanic influencers on Youtube you should be subscribed to right now:

1. Lele Pons

  • Subscribers: 15.8 million
  • Views: 3.6 billion
  • Date Joined: September 19, 2015

Lele Pons is one of the most notorious Hispanic influencers, not just on Youtube, but on all social media platforms. Her success began on Vine, where she created six-second videos (mostly of her fake falling). She is an influencer from Venezuela who has since Vine taken her comedy content to the larger and longer platform of Youtube. She creates comedy sketches with her squad while also keeping her subscribers updated on major things in her life such as her latest collaboration with Tarte Cosmetics. She has also collaborated with other creators and has been featured on David Dobrik’s channel and on Jeff Wittek’s Barber Shop segment. 

2. Bethany Mota

  • Subscribers: 10 million
  • Views: 985 million
  • Date Joined: June 8, 2009

Bethany Mota is one of the original Youtube influencers, starting her channel back in 2009. She is a Hispanic influencer of Mexican (and Portuguese) descent and was born in California. Mota’s channel started as a beauty/DIY channel but since then, she has expanded to a full-blown lifestyle vlogger. Because of her early success, Mota gained a strong following and fan base earlier than most. Some popular YouTubers today, such as Hannah Meloche and Ellie Thumann, started as Bethany Mota fan accounts and are now influencers with over 1 million subscribers. Although her content isn’t as active as it once was, with only monthly postings, her fan base is still strong as ever and is continuing to grow.

3. JuegaGerman

  • Subscribers: 38.4 million
  • Views: 10.6 billion
  • Date Joined: May 19, 2013

Germán Garmendia, known as JuegaGerman, is a Chilean Hispanic gaming influencer on Youtube. Although he is known mostly for his Fortnite and Minecraft videos, Garmendia also has diverse content such as comedy videos and Q&A’s. His videos are all in Spanish, really making him able to target to a Hispanic audience. Germendia also used to have a channel with over 40 million subscribers called HolaSoyGerman where he exclusively posted comedy skit videos, however, there hasn’t been a post in three years. His active account has led to a sponsorship with Fortnite where he has a personalized promotion code.

Other Notable Hispanic Gaming Youtubers:

NameSubscriber Count
Fernanfloo35.3 million
elrubiusOMG37.1 million
VEGETTA77729 million
TheWillyrex16.7 million
TheGrefg12.8 million

4. Juanpa Zurita

  • Subscribers: 10.2 million
  • Views: 619 million
  • Date Joined: October 6, 2013

Juanpa Zurita is a Hispanic influencer on Youtube of Mexican descent. Like Lele Pons, Zurita also started his social media career on vine making comedy videos. He has actually done many collaborations with Lele Pons, as they are in the same circle of friends. On his main channel, Zurita posts a lot of travel content and lifestyle content for his subscribers to get a more personal look into his life. However, he also has a second channel (with 1.83 million subscribers), Juanpa Zurita Comedy, where he exclusively posts comedy skit content. Aside from Lele Pons, he has also done Youtube collaborations with Logan Paul and The Dolan Twins while also being invited to multiple Dior fashion shows.

5. Lauren Giraldo 

  • Subscribers: 931k 
  • Views: 52 million
  • Date Joined: August 14, 2013

Lauren Giraldo is a Hispanic influencer from Miami who is of Cuban and Colombian descent. Giraldo, like Pons and Zurita, also started her career on Vine as Princess Lauren. Her six-second videos mainly were of her approaching strangers in malls for comedic purposes, however, her funny, confident personality always shined through. Therefore it is no surprise that she is now a top lifestyle vlogger. Her content is mainly fitness, fashion, or skincare related. Her fitness posts especially took off when she posted her major weight loss transformation video which explained how she did it. Her hack has now become a 30-minute gym sensation of a speed of 3 and incline of 12.

Some Notable Brand Partnerships of Lauren Giraldo:

  • Target
  • Rocks Box
  • Warner Bros.
  • Gymshark
  • Shein
  • Cosmopolitan
  • Windsor Store
  • Love, Beauty, and Planet

6. Manny MUA

  • Subscribers: 4.78 million
  • Views: 487 million
  • Date Joined: July 17, 2014

Manny MUA is a Mexican beauty Youtuber in the Hispanic influencer community. Starting his Youtube career in 2014, he was one of the first viral influencers who was open about being a male in the beauty industry with many tutorials and review-based content. Since then, he has been both extremely successful in working with brands such as Morphe, but he has also been in scandals that have caused damage to his name. This is nothing uncommon of top beauty influencers in the community however, he has been able to build his brand back up and reinvent himself on the platform, keeping his fan base and supporters alive. Manny MUA has collaborated with many big names such as Mariah Carrey and Trixie Mattel.

7. Rudy Mancuso

  • Subscribers: 7.1 million
  • Views: 1 billion
  • Date Joined: September 30, 2011

Rudy Mancuso is a Brazilian influencer on Youtube who makes primarily comedy sketch content. Mancuso is one of the many people who are also in Lele Pons and Juanpa Zurita’s “squad” as they not only collaborate on their series, Amigos, but they maintain their friendships in everyday life. Juanpa Zurita, in particular, is very close friends with Mancuso. Mancuso is also the boyfriend of actress, Maia Mitchell, who played the leading role in hit Freeform show, The Fosters. Aside from his video creation career, Mancuso also creates music. One song specifically, “Magic,” features Maia Mitchell in the music video on his Youtube channel.

Members of the “Amigos” series:

  1. Lele Pons
  2. Juanpa Zurita
  3. Rudy Mancuso
  4. Hannah Stocking
  5. Anwar Jibawi

8. Daisy Marquez

  • Subscribers: 1.4 million
  • Views: 93 million
  • Date Joined: December 12, 2009

Daisy Marquez is a Mexican beauty influencer on Youtube. Being a Hispanic MUA, her content is primarily makeup tutorials, even one posing the question, “is it Latina approved?” However, her content does have the occasional vlog style with posts such as mukbangs, try-on hauls, and storytimes. Within the past year, Marquez has partnered with BH Cosmetics in the release of a collaborated makeup palette. The Daisy Marquez x BH Cosmetic palette features a range of colors fit for any aesthetic.

9. Jelian Mercado 

  • Subscribers: 1 million
  • Views: 94 million
  • Date Joined: September 17th, 2009

Jelian Mercado is a Puerto Rican mom vlogger on YouTube that posts weekly content of her and her son, Mateo. Being a single mom and Hispanic influencer, she is able to give her subscribers a very honest look at her life. Aside from regular vlogging, Mercado also posts videos on break-ups, being single, getting Brazilian waxes, and moving. Mercado recently moved to Miami with her son and is now giving viewers a new look at her life. Mercado is also friends with another popular family channel, KKandBabyJ.

10. Maria Bethany

  • Subscribers: 687k 
  • Views: 34 million
  • Date Joined: June 18, 2013

Maria Bethany is a Brazilian fashion/beauty Hispanic influencer on Youtube and Instagram. Her content includes common lifestyle trends such as eyebrow hacks, new hairstyle tutorials, makeup routines, and outfit lookbooks. Her most popular videos are her hairstyle tutorials, most of which get over a million views. Aside from her own content, Maria Bethany has also been signed to Sephora Collection’s troop for yet another year. Along with other influencers, she is taken on trips and given products to promote for Sephora Collection’s new line.

Sephora Collections Troop 2020:

  • Asia Jackson
  • Margot Lee
  • Eris The Planet
  • Maria Bethany
  • Ellie Thumann
  • Danielle Carolan
  • Lisa Phan
  • Kianna Naomi 
  • Kelsey Simone
  • Jessica Torres
  • Melanie Locke
  • Ivan Lam
  • Julia Havens
  • Leah Allyannah


Other Notable Hispanic Influencers on YouTube:

NameSubscriber CountView CountDate Joined
Mariale12.7 million1 billionJanuary 6, 2010
Kandee Johnson3.8 million453 millionJanuary 4, 2009
Antonio Garza3.6 million194 millionJanuary 26, 2014
SunKissAlba1 million60 millionMay 25, 2010
Montoya Twinz558k30 millionOctober 29, 2016

If you want to learn more about more Hispanic influencers, check out our blogs on the Top 10 Hispanic Influencers on Instagram and Top 10 Instagram Models.

This article was written by Daniela Jolie

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