Influencer Spotlight

Influencer Spotlight: Emma Chamberlain

By Editorial Staff

If you are on social media, chances are you’ve come across Emma Chamberlain. Whether it’s one of her Instagram posts on the popular page or one of her countless trending YouTube videos, Chamberlain is taking the Internet by storm. The sensation has amassed millions of followers over multiple social networks. So what makes Emma Chamberlain so popular? She is completely herself and people (including myself) LOVE it! 

Before you go any further, check out our other influencer spotlight of Loren Gray!

Chamberlain was born in San Bruno, California and raised in San Mateo County. Before her claim to fame, she was a competitive cheerleader for five years and also participated in track. The hilarious YouTube sensation joined the website on June 13, 2016. She posted her first video on June 2, 2017. She posted tons of videos over the summer of 2017 but it wasn’t until August of that year (which realistically isn’t that long) that one of her videos went viral. Chamberlain’s YouTube is filled with her quirky personality. When she films a video you can see that she is not holding anything back. In most of her videos, she literally says the first thing that comes to mind when she’s vlogging. This lets fans get to know the real, hilarious Emma.

If you watch one of her videos or scroll through her Instagram you notice that she truly has an IDGAF attitude. It’s refreshing to see someone who is not all encompassed with their looks and just has fun. Chamberlain also does collaborations with other YouTubers, especially the Dolan Twins. Fans love seeing their adorable friendship unfold. Her content is mostly vlogs and challenges. Honestly, just listening to Emma talk is genuinely entertaining and so #relatable. Need proof? In one of her most recent videos, she had a mental breakdown because she didn’t like her new hair color. Then she spent the rest of the day convincing herself that she liked it. You know you’ve been there before. Fun fact: she is a self-proclaimed coffee and chapstick addict.

Her videos average millions of views. Her most viewed YouTube video has 28 million views and it is one with the Sister Squad (Emma, the Dolan Twins, and James Charles). Typically her videos average around 5 to 7 million views. When she collaborates with other celebrities and YouTubers it grows to around 10 million views.

In the past year, Emma Chamberlain’s popularity has taken off. According to Forbes, in just one year she has gone from an average of 15,000 Instagram likes to 1.5 million. Her likes literally multiplied by 100!! She has the MOST Instagram engagement of all influencers with a whopping 25%. Her stunning posts feature her trendy outfits and laid back personality. What initially caught my eye about Emma’s Instagram was that her posts were amazing but didn’t seem like she was trying. She has the perfect balance between humor and hot girl. 

Emma Chamberlain's Instagram

Emma’s popularity has led to her having an impressive net worth of $2.5 million (as of February 2019). It is estimated that she makes about $6,000 a day from her YouTube channel which adds up to $2.2 million a year. In addition to that, she also earns money from collaborations with different brands like Romwe, Curology, Dote, and others. 

Emma Chamberlain is an unstoppable force who is ready to keep growing and taking over social networks. Her lovable personality and down-to-earth attitude have captured the hearts of millions. If you want to follow Emma check out her social media below. She is most active on Twitter, Instagram, and Snapchat. She also posts weekly videos to her YouTube. Happy stalking!

This article was written by Sarah Dinon

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