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Journalists are continuously faced with the challenge of adapting their content to our changing world. Whether they’re writing about politics, entertainment, science, travel, etc., they must ensure that their work is considered relevant in today’s society. Many talented journalists are using their expertise to cover the future of the marketing industry – social media. Here is our list of the top journalists in influencer marketing:
1. Taylor Lorenz
NEW CREATOR MANSION ALERT: The Icon house is a group of UK TikTok creators. The house was formerly known as My House Ldn but rebranded w/ new members after scandal. Their house page is already at a quarter million on TikTok. pic.twitter.com/9suM7AHsIL
— Taylor Lorenz (@TaylorLorenz) October 22, 2020
Taylor Lorenz is an award-winning journalist based in Los Angeles who writes about technology and internet culture for The New York Times. Her articles cover current social media trends and updates, as well as the latest influencer news. She recently wrote a piece, “Everyone’s Playing Among Us,” that details how YouTubers and influencers have popularized a multi-player internet game among their followers in the past month. She also keeps up with breaking influencer news and trends on her Twitter account – where she tweets daily.
2. Andrew Hutchinson
Another top journalist in influencer marketing is Andrew Hutchinson, the Head of Content and Social Media at Social Media Today. He specializes in social media marketing and writes the vast majority of the articles featured in the publication. Some examples of his content include “Pinterest Announces New Initiatives to Support Underrepresented Creators” and “How to Find and Hire Social Media Influencers.” He shares his work outside of Social Media Today on his personal blog. In addition to his impressive article output, he has also published two novels: Rohypnol and One.
3. Sydney Bradley
Instagram is ramping up its test of a feature that lets people tip influencers during livestreams.
One influencer has already earned over $1,000 using these "Badges" on IG Live. I spoke with Instagram's COO about the new feature for @businessinsider.https://t.co/rfgJZD2ivt
— Sydney Bradley (@SydneyKBradley) October 21, 2020
This journalist, Sydney Bradley, reports on social media and the influencer industry for Business Insider. Having worked closely with influencers in the past, she is very knowledgeable about the industry. From successful brand collaborations to TikTok influencer houses, Bradley writes about everything influencer-related. She also promotes her articles on her personal Twitter account daily.
4. Kaitlyn Tiffany
i wrote about the hex tweets, which are getting weirdly popular, almost definitely because taylor swift fans made them a huge thing back in july. now pretty much just random people are doing it—makes sense to me bc there is no non-stan internet anymore!https://t.co/CPnW9n85Pn
— Kaitlyn Tiffany (@kait_tiffany) October 7, 2020
Another top journalist in influencer marketing is Kaitlyn Tiffany. She is a writer at The Atlantic who covers technology with a focus on social media. She writes about social media platforms, influencers, trends, and has even written an article about the virality of ‘Karen’ videos. She is very active on her Twitter account, where she shares articles of her own and those of her fellow writers.
5. Diana Pearl
Diana Pearl is an NYC-based journalist who works for Adweek as the deputy brand editor and managing editor of “Brandweek.” Although she covers brands and marketing in general, she produces frequent content on digital marketing and social media and is one of the top journalists in the field. For example, Pearl interviewed Charli and Dixie D’Amelio about becoming influencers and their success on social media in August.
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6. Matt Klein
Matt Klein is a writer at Forbes whose content centers around social media marketing. An expert on the industry, he is also the Director of Strategy at Sparks & Honey. He does not write articles as frequently as some of the other journalists on this list but, when he does, they are extremely insightful and well-researched. He recently wrote a piece about how a brand’s social campaigns can inspire change and another about the success of the ‘Creator Economy.’
7. Alexandra Bruell
Alexandra Bruell is an NYC-based reporter for the Wall Street Journal. She writes for “CMO Today,” the publication’s section dedicated to marketing and media. Her articles focus on advertising, brand campaigns, and the marketing industry in general. In September, she covered the USPS Campaign to raise awareness for mail-in ballot voting.
8. Paige Leskin
BREAKING: TikTok has filed a request w/ the US court for an injunction to halt Trump's partial ban of the app set for Sunday. https://t.co/dCLbWzAG35
— tiktok is my purgatory (@paigeleskin) September 23, 2020
Another top journalist in influencer marketing is Paige Leskin, a reporter at Business Insider. According to her profile, “she covers social media platforms, internet culture, and anything weird you may notice on the world wide web.” In addition to social media news in general, she has also been covering the ongoing threats of a TikTok ban in the United States as new updates are released.
9. Megan McCluskey
Megan McCluskey is a reporter for TIME who specializes in social media and pop culture. From TikTok influencer trends to TV show reviews, her articles cover a variety of different topics within the industry. She recently interviewed Nathan Apodaca, known for a TikTok video of himself skateboarding while drinking cranberry juice and listening to Fleetwood Mac, on the impact of the video’s virality across social media platforms.
10. Todd Spangler
It's official: @Quibi is dead https://t.co/9taKicFlBN
— Todd Spangler (@xpangler) October 21, 2020
Todd Spangler is an experienced journalist currently working for Variety, where he writes about digital media and technology news. In addition to his pieces about brands and social media platforms, he also covers occasional celebrity and influencer news. He is very active on his Twitter account, where he shares his articles and commentary on current events in the digital world.
Other Top Journalists in Influencer Marketing
| Journalist | Publication |
|---|---|
| David Cohen | Adweek |
| Elizabeth Dwoskin | Washington Post |
| Josh Constine | Signal Fire |
