Table of Contents
Luxury influencers are individuals who have established themselves as authoritative figures in the world of luxury goods and services, typically through their social media presence and online platforms. They have a significant following, and their opinions and recommendations hold sway among their audience, particularly in the realm of high-end and luxury products and experiences.
These influencers may post photos, videos, blog posts, or social media updates showcasing these luxury items and experiences, and in doing so, they help raise brand awareness and generate revenue. Social media makes luxury “accessible” to those with various lifestyles. With over 66% of luxury brands setting their eyes on influencer marketing, now is the best time to get to know some big-name luxury influencers!
Did you know that NeoReach runs world-class influencer marketing campaigns? Check out our case studies here!
What Do Luxury Influencers Do?
Many luxury influencers often take part in the following:
- High-End Lifestyle: Luxury influencers are known for their luxurious lifestyles that others gawk at. They often feature high-end fashion, accessories, and experiences in their content.
- Authenticity: While they may lead glamorous lives, authenticity is essential for luxury influencers. Audiences expect them to genuinely appreciate and use the products and services they promote.
- Large and Engaged Following: Luxury influencers typically have a large and engaged following on social media platforms like Instagram, YouTube, TikTok, and more. Their followers look to them for inspiration and product recommendations.
- Expertise and Knowledge: Many luxury influencers have deep knowledge of the luxury industry, enabling them to offer valuable insights and reviews of luxury products and services.
- Collaborations: Luxury brands often partner with these influencers for marketing campaigns, product launches, and special events.
- Aesthetic Appeal: Their content is often visually appealing, with high-quality images and videos that reflect the aspirational nature of luxury products and experiences.
- Trendsetting: Luxury influencers are trendsetters, and their choices and recommendations influence consumer behaviors.
However, it’s important to note that the effectiveness of luxury influencers may vary depending on the target audience and the specific luxury niche they focus on. Brands looking to collaborate with luxury influencers should carefully select individuals whose image and following align with their brand values and target demographics.
Luxury Influencers to Cast Your Spotlight On
In the world of fashion, brands have many individuals to choose from—but selecting luxury influencers must be tailored to a company’s specific needs and desires. Below are a few fashionistas that we find to be worthy of the world’s attention as well as your brand’s.
1. Chiara Ferragni
Followers: 29.7M
Chiara Ferragni is an Italian fashion influencer, entrepreneur, and businesswoman. She gained fame through her popular fashion blog, “The Blonde Salad,” which she created in 2009. Chiara’s blog primarily focuses on her style, fashion trends, beauty, and her travels. Over the years, she established herself as a prominent figure in the fashion industry, and her blog evolved into a lifestyle brand.
In addition, Ferragni launched an eponymous fashion brand (Chiara Ferragni Collection) in 2013, which includes a range of luxury footwear and accessories. She has collaborated with numerous luxury fashion and beauty brands. Her partnerships and endorsements have made her one of the most sought-after influencers in the industry.
View this post on Instagram
Chiara also has a strong presence on social media platforms, particularly Instagram, where she has millions of followers who look to her for fashion inspiration. Her impact on the fashion industry has been significant. She’s been involved with brands such as Balenciaga, Christian Dior, and Gucci, cementing her status as a style icon.
Ferragni’s success as an influencer and businesswoman has earned her a place among the most influential figures in the fashion and lifestyle space. Her ability to combine her style, business acumen, and social media presence has made her a trailblazer in the world of fashion and digital marketing.
2. Olivia Palermo
Followers: 8.3M
Olivia Palermo is an American socialite, fashion influencer, and entrepreneur known for her impeccable sense of style and her prominent presence in the fashion and luxury industries. She first gained widespread recognition as a cast member on the reality TV series “The City,” a spin-off of “The Hills,” which aired on MTV from 2008 to 2010. On the show, she was portrayed as a fashionable and sophisticated young woman working in the fashion industry.
Since her time on “The City,” Olivia Palermo has continued to be a prominent figure in the fashion world. She is often considered a fashion icon and is known for her sophisticated and polished style. Her outfits are frequently featured in fashion magazines and blogs. Many posts feature brands like Chanel and Ellie Saab.
View this post on Instagram
On Instagram, she shares her fashion choices, beauty tips, and glimpses into her luxurious lifestyle. Her posts often garner significant attention and engagement from fashion enthusiasts. Palermo has ventured into the fashion business herself and even launched her own e-commerce and style website, “OliviaPalermo.com.”
The young businesswoman has been appointed as a global fashion ambassador for brands and has worked closely with luxury fashion houses and retailers. Her influence extends to various international markets. Additionally, she’s involved in philanthropic activities and charitable causes, often using her platform to raise awareness and support important issues.
3. Mariano Di Vaio
Followers: 6.9M
Mariano Di Vaio is an Italian actor, model, fashion influencer, and entrepreneur. Di Vaio started his fashion blog and became an influential presence on platforms like Instagram and YouTube. He is known for his dapper and trendy style and has worked as a model for numerous fashion brands and has appeared in fashion campaigns and editorials. His good looks and fashion sense have made him a sought-after model in the industry.
In addition to his career in fashion and entertainment, Mariano has ventured into entrepreneurship. He launched his fashion label called “MDV Collection,” which offers a range of menswear, including clothing, accessories, and fragrances. Outside of this, he’s often seen sporting clothes from Dolce and Gabbana.
View this post on Instagram
Mariano Di Vaio has also authored books related to fashion and style, sharing his knowledge and tips with his readers. The model possesses a global following and maintains international appeal due to his engagement with followers from around the globe.
Di Vaio’s career in the fashion industry, modeling, acting, and entrepreneurship has made him a multifaceted figure known for his fashion-forward style and lifestyle content. His influence extends to a wide audience of fashion enthusiasts, particularly those interested in men’s fashion and grooming.
4. Bryan Yambao
Followers: 883k
Bryan Yambao, known by his online persona “Bryanboy,” is a Filipino-American fashion blogger, commentator, and influencer. The stylist stands out due to his witty and candid commentary on fashion trends that have come and gone.
Yambao started his fashion blog, “Bryanboy,” in 2004. His blog quickly gained attention for its humorous and sometimes controversial take on the fashion industry. He candidly shares his style and his opinions on the latest fashion trends. He has also been featured in fashion campaigns and editorials for brands like Prada and Louis Vuitton.
Yambao has used his platform to advocate for various social and fashion-related causes. He has been involved in discussions on topics such as diversity and inclusivity in the fashion industry. Bryanboy’s unconventional and candid approach to fashion commentary has earned him a unique place in the fashion world. He is recognized for his impact on the fashion blogging landscape and his contributions to the industry’s ongoing conversations.
View this post on Instagram
5. Ashley (bestdressed)
Followers: 1.6M
Ashley was initially a popular content creator and YouTuber known by her channel name “bestdressed.” Her channel currently sits at over 3 million subscribers; however, the luxury influencer is no longer active in the YouTube community. Instead, she set her sights on working with brands on Instagram.
Ashley is incredibly well-regarded for her fashion, style, and lifestyle content. She was originally known for her distinctive sense of style and her love for vintage and thrifted fashion. While the stylist is no longer a YouTuber, her following was loyal enough that they readily embraced her journey to Instagram.
View this post on Instagram
As her platform expanded, she began working with sustainable luxury brands like Fendi and Versace and even started designing her clothes. The luxury influencer often promotes body positivity and self-acceptance in her content. Because she encourages her audience to be confident in themselves, her audience admires her empowering persona.
In addition to fashion, Ashley also delves into personal growth topics, offering advice and insights on self-improvement, mental health, and other life-related matters. Her style and authenticity are loved by many, particularly those who appreciate sustainable fashion.
Partnering With Influencers
Luxury brands can successfully partner with influencers to promote their products and enhance their brand image. Influencer partnerships can help luxury brands reach a wider and more engaged audience. Here’s how luxury brands can effectively collaborate with influencers:
- Identify the Right Influencers: Research influencers whose audience and style align with your brand. Look for influencers who have a genuine interest in luxury products and a following that matches your target demographic.
- Research and Due Diligence: Conduct thorough research on potential influencers. Evaluate their past collaborations, the authenticity of their followers, and their engagement rates. Ensure that the influencer has a positive reputation and image that aligns with your brand values.
- Build Genuine Relationships: Building a genuine relationship with the influencer is essential. Approach influencers with respect and professionalism. Communicate your brand’s values and objectives and discuss how the collaboration can be mutually beneficial.
- Agree on Terms and Compensation: Define the terms of the collaboration, including deliverables, timelines, and compensation. Be transparent about expectations and ensure that all parties are in agreement on the terms of the partnership.
- Provide Creative Freedom: Allow influencers creative freedom to showcase their products authentically. Influencers have a unique style, and their audience values their authenticity. Encourage them to incorporate your products into their content in a way that feels natural to their audience.
- Long-Term Relationships: Consider long-term relationships with influencers. Multiple collaborations over time can help solidify your brand’s presence in the influencer’s content and build trust with their audience.
- Leverage Multiple Platforms: Utilize a variety of social media platforms and content formats. Luxury brands can benefit from a mix of Instagram posts, YouTube videos, and blog posts.
