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Halloween is right around the corner. Just like every year, it’s officially time to celebrate Spooky Season! This is easier than ever with the massive monolith known as the internet. At the turn of the season, people want content that will scratch the insatiable itch of all things scary and horrific, meaning that horror influencers are working harder than ever to deliver for audiences nationwide.
Enter The Spooky Realm of Horror Influencers
Horror influencers have built a significant following on social media platforms like Instagram, YouTube, TikTok, and others by creating and sharing horror-related, Halloween-related content and spooky themes. These influencers typically have a passion for horror culture and use their creativity to engage with their audience through various types of content, including:
- Makeup Tutorials: Horror influencers often create makeup tutorials to showcase special effects makeup, costume ideas, and looks.
- DIY Decorations and Costumes: They may provide step-by-step guides for creating Halloween decorations, costumes, and props.
- Video Games: A handful of horror influencers are most well-known for their love of gaming. Often, members of this hobby will play scary games.
- Horror Movie Reviews: Some horror influencers offer reviews, recommendations, and commentary for horror movies.
- Haunted House Tours: During the Halloween season, they may visit haunted houses, escape rooms, or other spooky attractions and document their experiences for their audience.
- Storytelling and Narration: Many horror influencers narrate scary stories, urban legends, and creepypastas.
- Product Recommendations: They may partner with brands to promote Halloween-related products, costumes, decorations, and makeup, often offering discount codes or giveaways.
These influencers possess platforms because they have a dedicated and engaged audience who share their passion for spooky. They can also significantly impact the success of Halloween-related brands and products, as their recommendations and endorsements can drive consumer interest.
Glam&Gore is the online persona of Mykie, a popular YouTuber and makeup artist known for her creative and often gory makeup transformations. Mykie gained fame for her unique ability to blend beauty makeup with special effects (SFX) makeup to create stunning (often terrifying) looks. Her content typically involves makeup tutorials inspired by horror characters, zombies, mythical creatures, and various pop culture references.
Mykie’s channel has amassed quite a large following of 3.9 million subscribers on YouTube, where she shares step-by-step tutorials and makeup special effects videos. Likewise, she combines her love for makeup artistry with her passion for horror and macabre, making her a favorite among those interested in the horror and beauty communities.
One of her most popular exploits involves sitting down with a “mystery influencer” covered in creepy special effects, often someone with an equally large channel, and slowly taking off their makeup to reveal their identity. However, these videos are often longer form pieces.. Praised for their authenticity, this series leaves viewers on the edge of their seats.
In addition to her YouTube channel, which has a 90% female audience, according to Tensor Social, Mykie has collaborated with other content creators and appeared in beauty and entertainment industry projects. She’s known for her engaging personality, creativity, and ability to transform into various characters and creatures, making her a prominent figure in the horror community.
Bailey Sarian is a widely loved YouTuber and makeup artist known for her focus on true crime, history, and makeup—something that she admits to be “an odd combination, but I am a curious cat myself and love learning.” The creator joined the platform nearly a decade ago, in January of 2013, but her content began gaining traction after the debut of her infamous “Murder, Mystery, and Makeup” series.
In this series, she combines her passion for beauty with her interest in true crime by experimenting with makeup looks while narrating true crime cases. She typically posts videos weekly, applying makeup while delving into the details of infamous criminal cases.
In 2020, Bailey’s videos reached millions of people. Now, she’s a strongly established presence in the mystery/horror communities. She has recently expanded into a new series titled “Dark History,” exploring past events and tragedies with a more historical lens. Bailey’s approach to makeup and storytelling has intrigued viewers. Her videos offer a unique blend of beauty, true crime, and entertainment.
Bailey also creates beauty tutorials, product reviews, and lifestyle vlogs. Her channel has become a hub for those interested in makeup and true crime enthusiasts, and she continues producing engaging content that captivates her audience. While Bailey’s content may focus on fact rather than fiction, we still consider her stories fairly high on the Spook List. At times, the events she shares with her following of over 7 million can seem even more terrifying than fake monsters and fictional villains.
Mr. Nightmare is the online pseudonym of Tyler Ventura, a popular YouTuber and content creator known for narrating stories. Her content often covers all things horrific, including true scary encounters, chilling events, unexplained mysteries, and unsettling experiences.
Tyler’s channel was created in 2014 and has over 6 million subscribers. His videos normally range from ten to twenty minutes, and each focuses on a central theme of “true horror.” Sharing specifically three or four stories in each video is a hallmark of Mr. Nightmare’s channel.
His narrations are usually characterized by a calm and eerie delivery, which adds to the suspense and atmosphere of his shared stories. The stories featured on his channel often include encounters with ghosts, strange occurrences, eerie stalkers, and more. Over the years, Mr. Nightmare has amassed a substantial following. His content has contributed to the popularity of horror storytelling on YouTube and has made him a prominent figure in the horror narration genre.
Markiplier, known as Mark Fischbach, is among the most successful YouTubers. The American content creator is known for his energetic and humorous gaming. Over the last decade, he achieved grandiose fame (35.6 million subscribers) through his Let’s Play gaming tutorials. His channel often features horror and indie titles.
Markiplier has played a wide variety of horror games throughout his YouTube career. While the list of games he’s played is extensive, some of his most infamous compilations include the Five Nights at Freddy’s Series, the Amnesia Games, Until Dawn, and Resident Evil.
Markiplier’s playthroughs of these horror games often feature his characteristic humor, enthusiasm, and genuine reactions to the scares and suspenseful moments in the games. His content in the horror genre has contributed significantly to his popularity on YouTube. Tensor Social reports state that his channel also maintains a split of 63% male and 37% female.
Regarding personality, he is known for his immersive and entertaining approach to gaming content, often becoming deeply engaged in the stories and experiences of the games he plays. The YouTuber’s reactions to scary and suspenseful moments in horror games, in particular, have been a highlight of his content and have contributed to his popularity.
Markiplier’s YouTube channel has garnered millions of subscribers and views, making him one of the gaming community’s most well-known and influential YouTubers. His engaging and humorous content continues to attract a dedicated and enthusiastic fanbase.
In addition to gaming, Markiplier has diversified his content over the years, creating vlogs, sketch comedy, and collaborative videos with other content creators. He has also been involved in charity work and fundraising efforts, using his platform and followers to support various causes.
“The NoSleep Podcast” is a popular audio podcast that features dramatic readings of original horror stories from the Reddit community r/nosleep. The podcast was created by David Cummings and started in 2011. It has become one of the most well-known and respected horror podcasts, with a dedicated fanbase.
The stories featured on “The NoSleep Podcast” cover various horror subgenres, including supernatural, psychological, paranormal, and creepy tales. The podcast’s production values are high, featuring professional voice actors, sound effects, and atmospheric music to enhance the listening experience and immerse the audience.
Each podcast episode typically consists of stories, with some focusing on themes or featuring stories from a particular author. The narrators bring the stories to life with their performances, creating a chilling and immersive audio experience. The podcast has won several awards and nominations for its quality and contributions to the horror genre in the audio medium.
“The NoSleep Podcast” has significantly popularized horror storytelling, inspiring other podcasts and creators to explore the genre. It releases new episodes regularly, making it a staple for horror enthusiasts and fans of suspenseful audio content.
These names rank amongst the top horror influencers in the online world today! These creators will remind audiences that their interest in horror will extend beyond Halloween. Love all things horror-related? Check out these fangtastic Halloween marketing campaigns here!