YouTube Releases YouTube Create, Their Newest Video-Editing Platform

By Editorial Staff

Last week, YouTube announced a new video editing suite designed for creators and brands – YouTube Create! YouTube’s focal point within the blog is empowering all creators to create and upload to YouTube from their mobile phones. Earlier this year, we covered YouTube’s new shorts creation tool. Now, enter YouTube Create, your secret weapon for crafting Shorts – YouTube’s turbocharged answer to those snappy TikTok-style clips. Read ahead to learn what Create has to offer!

Are you a creator or brand looking to monetize on YouTube? Learn how to grow your channel with YouTube Shorts at this NeoReach blog!

Short-Form Content Takes Center Stage

Businesses and brands understand the power of highly engaged short-form content, especially on YouTube and TikTok. These platforms have captured the hearts of a new generation of digital aficionados who crave quick, engaging content.

According to The Leap, 73% of consumers prefer watching short videos to educate themselves on a product, with 30% of these videos having an average watch rate of over 81%! In addition, Short-form has overtaken YouTube since Shorts’s release in 2020. YouTube stated that Shorts generates over 70B daily views from YouTube users every month, making it the ideal place for creators and brands to create and upload.

Source: @YouTube.

Now with Create entering the mix, these statistics will only skyrocket. With a suite of editing tools expertly crafted for Shorts, YouTube Create is your ticket to producing top-tier, engaging content. It’s not just about content creation; it’s about empowering creators of all kinds to dive headfirst into this digital revolution. So, get ready to join the fun – YouTube Create is here to help you shine.

YouTube Create Features and Tools

YouTube’s new is a powerhouse of features and tools to turbocharge your creative journey. Right at its core lies precision editing and trimming, making it a breeze for creators to finesse their videos with pinpoint accuracy. Unlike many short-form video editors, this app brings AI magic into play with its automatic captioning, ensuring your content is accessible to all. YouTube Create also includes voiceover capabilities to narrate your content.

Another feature of YouTube Create is its limitless royalty-free materials for editing. YouTube Create opens the doors to a treasure trove of creative assets. Imagine having a smorgasbord of filters, effects, and transitions to sprinkle that unique charm on your videos. A jukebox of royalty-free music serenades your audience without those pesky copyright worries.

The Power of AI in YouTube Create

Artificial Intelligence (AI) plays a pivotal role in YouTube Create, enhancing the content creation process and making editing a breeze.

One of the key AI-powered features is automatic captioning, which generates accurate subtitles for videos. In addition, YouTube plans to release features that allow AI to assist in searching music and dubbing into other languages for your videos. In our previous blogs, where we delve into the limitless possibilities for using AI, YouTube wants to make content accessible for those with hearing impairments or language barriers.

Another future feature includes Dream Screen, which allows creators to generate AI-created video or image backgrounds, adding a new dimension to their content. So, if you love AI and want to harness its power within your content, stay tuned for future updates!

YouTube Create Beta and Future Expansion

YouTube Create is available in beta on Android in select markets, including the US, the UK, Germany, France, Indonesia, India, Korea, and Singapore. This initial release allows YouTube to gather valuable feedback and make necessary improvements before a wider rollout.

Looking ahead, YouTube plans to expand the availability of YouTube Create to iOS next year. This expansion will open up the platform to a larger user base and potentially more regions, further democratizing content creation.

For early adopters, this presents a unique opportunity. By exploring Create during its beta phase, they can familiarize themselves with the platform’s features and tools ahead of others. This early exposure can provide a competitive edge in content creation and influencer marketing. It also allows them to shape the platform’s development by providing feedback and suggestions. In essence, early adopters of YouTube Create are not just users but also contributors to its evolution.

Leveraging YouTube Create in Influencer Marketing

Crafting compelling Shorts is an art form, and YouTube Create equips you with a palette of precision editing and trimming tools to sculpt concise, impact-packed videos. Dive into a library overflowing with filters, effects, transitions, and royalty-free music, allowing you to infuse your content with an unmistakable flair. Create will also make creating content for UGC-invested brands easier if you’re a UGC creator. 

In addition, Create is a game-changer for influencer marketing campaigns. Its advanced features set the stage for high-quality content that can elevate brand collaborations to new heights. By harnessing the power of Create, influencers have the potential to transform their content, forge deeper connections with their audience, and even attract a plethora of brand partnerships. It’s not just an app; it’s your pathway to influencer stardom!

Are you a business that wants to partner with UGC creators? Check out these examples of User-generated content done right here!

The Verdict: Try Create Today!

In a world where the creator economy constantly shifts and evolves, staying ahead of the curve is essential. As we’ve uncovered in this blog, YouTube Create is the game-changer that’s set to revolutionize the universe of short-form video content. Tech-savvy creators have already uploaded tutorials on utilizing Create’s beta features, so be sure to check them out!

This article was written by Chandler Dordoy

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