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As influencers grow on platforms like Instagram, they usually develop an Instagram aesthetic that becomes identifiable as part of their brand. This can come from what an influencer is naturally drawn toward or what their followers seem to enjoy the most. For platform users, it can be exciting to come across pages with a consistent and well-constructed aesthetic because it means those followers are likely in for more of the same. Here are some influencers with the best Instagram aesthetics.
@benjaminhardman
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Benjamin Hardman is an Icelandic-based photographer with an eye for capturing the stark beauty of winter in untouched landscapes. With aerial shots, wildlife close-ups, and contrasting human-made structures with nature, Hardman transports viewers to the settings he photographs. For people interested in creating similar work, Hardman shares Photoshop classes and leads expeditions in Iceland and Greenland to experience otherworldly winter and learn how to capture it through photography.
@flatlaysbybhumi
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Bhumika Sawhney is a food and product photographer with the best Instagram aesthetics. Her page is as fresh and bright as what she photographs. Her work focuses on centering the subject and adding minimal staging to keep the focus on the product. In addition to her work, she shares her travel experiences through her second account, @_capturingmymoments. Sawhney is based in Gurgaon, a city just southwest of New Delhi in northern India.
@tominzay
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Tomi is a whimsical photographer who creates and captures beauty around her. She has many interests that show up in her work, like fashion and fantasy. Her account shares the many different adventures she has experienced, oftentimes while dressed in beautiful outfits that match the setting. In addition to her main, she also shares her favorite reads through her account @thebookfae.
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@lyssielooloo
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Lyss Collins is a home and decor photographer who focuses on photographing bright spaces with pink undertones. She is a subject in some of her work, but oftentimes focuses on the space she creates. Her Instagram aesthetic carries very strongly throughout her page and remains a breath of fresh air to anyone who visits. Collins is based in LA.
@want.zamora
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Marco Zamora is an interior design and home decor photographer who creates beautiful contrasts of light and dark in his work. He achieves this by wearing dark clothing and being present in the photograph while surrounded by a light setting. His work favors minimalism and an earthy pallet. He has been featured in Cultured Magazine and Business of Home.
@harrysohalphoto
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Harry Sohal is a travel photographer with an interest in centering people in his work. His work draws the eye to a single focus of a photograph while still having many different elements present. This choice pulls viewers’ interests quickly and requires their focus to linger to capture every detail of the scene. The isolation of the subject despite the lively setting can create a sense of loneliness even underneath sunny skies.
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@doresejenaeportraits
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Dorese Jenae is based in Alabama and enjoys working on wedding and lifestyle photography projects. Her page focuses on portrait photography that shows off the personality of the people she photographs. Jenae’s Instagram aesthetic leans toward full-body poses and bright settings that work to create a sense of power for each subject. She shares her full portfolio on her website.
@theculturedpapi
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Anshul Chaudhary is a travel and architecture explorer who shares his adventures through his Instagram page. He is based in Delhi, India, and has traveled around the world to places like Vietnam, Portugal, Hungary, Germany, and more. His photography highlights the unique skylines created by beautiful architectural achievements. His Instagram aesthetic plays with natural lighting by making dusk, dawn, and fog subjects of his work. In the captions of his posts, he describes the mood of the places he visits.
@dpc_photography_
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Daniel Casson is a photographer based in Sheffield, England, but is willing to travel anywhere in the world for a good photography experience. His style is picturesque and cozy with a focus on countryside and nature. His work features the warmth of fall and the cold of winter. Viewers of his work can’t help but feel as if they are pulled into the photograph in front of them. Casson shares his full portfolio and prints for sale on his website.
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@raw_melanin
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Raw Melanin is a lifestyle brand that pushes creative limits in portrait photography. It is a place for creatives to share their Black-centered work with new audiences. While there are many styles depicted throughout the account, there is a dream-like quality that runs as a throughline on the page. This effect comes out through dramatic posing, bold colors, and well-established emotion in each photograph.
@thejeffrose
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Jeff Rose is a landscape photographer that shares the beauty of the Ozarks through his work. His Instagram aesthetic focuses not on the untouched wilderness, but what it looks like for people to get involved in the outdoors. With camping, recreational activities, food, and wildlife, Rose invites his viewers to experience the outdoors first through his photography, and then through visiting the subject of his work.
@kashmirthroughmylens
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Aamir Wani is a poet and photographer based in the Kashmir region of India. His work focuses on nature while sometimes featuring the beauty of human-made structures. He highlights movement in nature by having videos on his page alongside standard photography. It brings a feeling of groundedness and existing in serenity.
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@fabian.huebner
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Fabian Huebner is a landscape photographer based in Hamburg who brings out the serenity of mountainous settings. With an interest in capturing coastlines, snow-covered trees, and lonely roads, Huebner gives viewers of his work a sense of quiet without the promise of peace. He shares his completed projects through his website.
@petermckinnon
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Peter McKinnon is an eclectic photographer who captures a little bit of everything. His Instagram aesthetic includes landscapes, portraits, architecture, and city skylines. He is based in Toronto, Canada, but his work is borderless as he captures beauty in every setting. He shares his work through his website and gives photography advice through his YouTube page.
@sixstreetunder
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Craig Whitehead is a photographer who captures anonymity within human existence. Most of his pieces feature people with faces that are obscured from vision, giving the piece a sense of mystery and withholding identity from the subjects. His Instagram aesthetic includes blurring effects, bright colors, and intentional separation of background and foreground. Whitehead shares his tricks of the trade through his Skillshare class and his book.
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