How To

How to Grow Your TikTok Account

By Editorial Staff

In recent years, TikTok has become a household name. With more than 800M active users worldwide, TikTok has skyrocketed in popularity, drawing in 2B downloads on the App Store and Google Play. With its undeniable fame, the platform is gaining the attention of marketers worldwide that are looking for TikTok influencers to promote their brands and products.

For influencers looking to optimize their TikTok account and establish an online presence, the algorithm could seem tricky to navigate. But, have no fear. With these tips, you can learn how to grow your TikTok account, gain a following, and even score incredible collabs!

Stay on Top of Trends

The first step in learning how to grow your TikTok account is learning the ins and outs of the app to your advantage. You’ll want the help of TikTok experts or even try to become one yourself. On the app, trends and challenges are a big deal. Whether or not a video goes viral can sometimes depend entirely on if an account participated in a popular trend.

But, just like in life, trends on TikTok come and go fast – so you want to jump on them at the right time. Here are some ways you can stay up-to-date on trends and never miss the chance to create a viral post:

  • Regularly check the For You page (FYP): By checking the FYP, you’ll get an idea of the content that’s already going viral and currently catching the attention of thousands, or millions, of users on the app.
  • Follow popular creators: If popular creators aren’t setting the trends themselves, they’re usually some of the first to be taking part in them. Keeping up with their content is a great way to learn new trends to put your own spin on them.
  • Regularly check the Discover page: As most influencers already know, hashtags can take a post to the top. That’s why the Discover Page is a key tool. On the Discover Page, you can find all of the top-trending hashtags on TikTok, and they’re updated all the time so you’ll never miss out on a popular challenge.

Use Trending Sounds and Songs

 If your video doesn’t have an original sound, try to go for the trending sounds. Unlike other social media or short-form video platforms, TikTok allows its users to use popular songs or other users’ sounds. When a sound is trending, other users can click on it to see all of the videos that were made with that specific sound. If your video ends up on the Sounds page, it will be shown to a lot more users, which is a foolproof way to grow your TikTok account.


♬ New Thang – Redfoo

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Participate in Viral Challenges with the Right Hashtags

 As mentioned before, TikTok’s viral challenges are just as important as the trends. To recognize a popular trend, you should look for sounds, hashtags, and filters that are being used by a ton of users in a short period of time. By joining challenges, your video is more likely to go viral in comparison to “regular” videos. Or, if you’re super creative, you can even create a challenge or viral sound on your own! That could help grow your TikTok account even more. 


do the wap dances y’all said.

♬ WAP(feat. Megan Thee Stallion) – Cardi B

Also, it’s important to note that if your video goes along with a challenge, it’s crucial to make sure you’re tagging it with the right hashtags, using the right sound, and using the right filter – otherwise, it might not get noticed. Bonus tip: You can also discover popular hashtags by typing in a hashtag and checking the suggestions to see how often other creators used a specific hashtag.

Create Short Videos

While TikToks can be 60 seconds long, experts who understand the TikTok algorithm suggest a length of 8-15 seconds. Since TikTok is a short-form video platform, users have a short attention span, so this length is the perfect amount of time to make sure those who view your video are engaged. The more engaged they are, the more likely they’ll follow or share your video. Plus, TikTok will boost videos that a lot of users watch until the end, or even better, videos that the user replays.

Post New Videos Frequently According to Your Stats

If you really want to grow your TikTok account, switching your account to the Pro version is a fantastic tool. Like Instagram Professional Accounts, a TikTok Pro account will give you access to a ton of statistics. You can see:

  1. What days and times your followers are active
  2. Other videos your followers watched in the last 7 days
  3. Sounds your followers listened to in the last 7 days
  4. Content performance analytics

 With this information, you can decide what time you should be posting new videos based on when your followers are active. The more your followers see it, the more likely they’ll share it and drive more traffic to your account. Also, the algorithm favors those creators who upload up to several videos per day since you’re encouraging users to stay on the app. This way, by posting frequently, your account has an even bigger chance to grow.

Draw in Followers with Thumbnails

 When people visit your TikTok account, you want to keep them there. To earn a follow and grow your TikTok account, you want other users to scroll through your other videos and like what they see. This is where thumbnails come in. One of the biggest mistakes that TikTokers make on their account is just assuming they don’t need to worry about their thumbnails since most users will see their content on their newsfeed.



♬ original sound – jas

However, when someone clicks on your account after seeing one of your videos on their FYP, they’ll see your entire profile made-up of thumbnails. The key here is to make an engaging thumbnail for each of your videos that will encourage people to click on it and watch. One of the ways you try and get clicks on your videos is adding text to the thumbnail for context – then, people will know what they’re about to see.

Share Your Content

Cross-promotion is always a good idea. Especially if you already have a presence on other social media platforms, like Instagram, Twitter, or YouTube, sharing your TikTok videos or the link to your account can drive your followers to ultimately follow your TikTok. This not only drives up your views, but it also may help you win over the TikTok algorithm. By that, we mean your chances of going viral on the app increase because TikTok favors creators who bring new users to the app.

Collab with TikTok Creators

Collaborating with other TikTok creators that have followings of their own is a great chance for you to grow your own TikTok account. Most importantly, you should collaborate with users that make content similar to yours. This way, their followers will be more inclined to follow you since they already tune into your niche of content.

There’s no better time than now to get started on creating a thriving online presence. The TikTok algorithm, just like any social media algorithm, is constantly changing, but these tips should always come in handy if you want to grow your account. Growing a dedicated following isn’t easy, but once you learn the right ways to engage your audience and optimize the app, your TikTok is bound to grow.


This article was written by Selena Ponton

Want to work with great influencers on TikTok? Get started with us today!

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