James Michalak
Chief Executive Officer
Sony CES 2023 Launch Content
Sony hired NeoReach to lead its CES 2023 launch content and marketing strategy. NeoReach sent a production crew and creators to Las Vegas, filmed live from the show floor and posted on Sony's global accounts. The content reached 75M+ views.
75M+
Views
1.4M+
Engagements
1,000+
Shares
NeoReach Influencer Services for Sony
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Inside the Sony campaign
CES 2023 ran in Las Vegas from 5 to 8 January 2023, and Sony put NeoReach in charge of its launch content and marketing strategy. NeoReach wrote, storyboarded and pre-scripted the announcement narrative before the show, then filmed live from the CES floor and edited and launched a content series.
A NeoReach production crew and a team of creators covered Sony's exhibits, including PlayStation VR2, a 27-inch Spatial Reality Display prototype, STAR SPHERE and the AFEELA prototype. Posts ran on Sony's global accounts, @sonygroup.global on Instagram and Facebook, and Sony's channels amplified them. The program closed at 75M+ views, 1.4M+ engagements and 1,000+ shares.
The brief
Lead Sony's CES 2023 launch
Sony's CES 2023 lineup included PlayStation VR2 and the AFEELA prototype. NeoReach owned the launch content and marketing strategy for the show in Las Vegas, 5 to 8 January 2023.
Crew
A crew and a script before the show
NeoReach brought a videographer, photographer, sound technician, editor and project coordinator, plus creators. The announcement narrative was pre-scripted.
Series
Every milestone recapped in a minute
Creators recapped each major milestone and booth exhibit in the 1 Minute Report series. Reports #1 and #2 went up on Sony's accounts on 6 January 2023, during the show.
Interview
AFEELA, straight from Sony Honda Mobility
Creator Denver McQuaid interviewed Jun Koketsu, General Manager of Sony Honda Mobility, about the AFEELA prototype and the emotion behind it. NeoReach modeled the keynote style on announcements like Apple's.
Results
Your turn Teasers, recaps and 75M+ views
A countdown teaser announced Sony's CES presence, and recap content covered the whole journey. The content reached 75M+ views, 1.4M+ engagements and 1,000+ shares.
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Book a strategy callThe NeoReach team that led the Sony campaign
The senior team that planned, ran, and measured the work end to end.
Brendon McNerney
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Matthew Antolovich
Chief Technical Officer
Jean-Baptiste Dominguez
Head of Product
Katie Kammerdeiner
Senior Graphic Designer
Nicole Jones
Talent Manager
Kass Murdoch
Operations Manager
Masha Tunik
Operations Manager
Heather Hart
Operations Manager
Jon Selman
Head of Client Services
Anna Teffeteller
Account Director
Jess Howard
Account Director
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