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In 2020, then 19-year-old Addison Rae took the internet by storm with her TikTok dances. Now, four years later, the 24-year-old has not only grown her online TikTok presence, but has expanded her wings into other media industries. A dancer, actress, and now singer, Addison is a triple threat we should all be looking out for. Read on for Addison Rae’s net worth breakdown.
Who is Addison Rae?
Born and raised in Louisiana, Addison grew up dancing and modeling. From the age of six, she showed star quality as she danced competitively across the country. Although she initially attended Louisiana State University for media broadcasting, she switched careers to full-time TikToker when her dance videos went viral in July of 2019. In January of 2020, she signed onto WME talent agency.
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In 2020, Addison was making roughly $2 million per year, with her revenue largely coming from brand collaborations on her TikTok and YouTube accounts. In the past four years, we have seen Addison Rae’s net worth increase through more brand collaborations and with her foray into different media.
Addison recently posted a brand collaboration with YSL beauty to promote their Candy Glaze lipstick.
@addisonre @YSL Beauty CANDY GLAZE IN SHADE 15 #YSLBEAUTYPARTNER 💕💕💕💕💕💕💕💕💕
From TikTok to Hollywood: Addison Rae’s Film Projects
Until 2021, Addison Rae’s net worth relied solely on her career as a TikToker, where she danced to viral songs and sounds, making viral content and taking brand deals. Then, she released her debut single “Obsessed.” Whether it be from a fault in the music itself, or from her public perception as merely a TikToker, not a stage performer or singer, the song was slammed by critics and shelved by her team.
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He’s All That
Unperturbed by the backlash, she went on to star in multiple films. In 2021, she starred in a remake of the iconic 90s film She’s All That, aptly titled He’s All That. The film opened to mixed, if not mostly negative reviews, as many viewers did not like seeing a TikTok star on the big screen. The film was described by Rotten Tomatoes as “bogged down by bad acting and product placement,” and that the lead actors had a distinct “lack of chemistry.”
When it comes to breaking down Addison Rae’s net worth, one source describes her salary for He’s All That as having been in the “low six-figure range.”
Her film salary increased, however, in September of 2021 when she reportedly signed a multimillion dollar Netflix deal, which would bring her on for projects both to act in, as well as executive produce. For this deal, she is reportedly being paid more than triple her He’s All That salary.
Thanksgiving
Addison returned to the big screen in the 2023 slasher film, Thanksgiving. She impressively pivoted genres, playing Gabby living in a small Massachusetts town threatened by a killer on the loose. The film opened to much more positive reviews, with Rotten Tomatoes calling it a film that “[combines] belly-busting humor with delightfully over-the-top gore,” and critics commending it as a “nod to 90s and early 00s horror.”
Music Career
Addison seemingly took a short break from music after “Obsessed.” However, her career turned a corner when she released “Diet Pepsi” in August of 2024. Positive reviews of the song, as well as its music video, came rolling in after its release. Fans and critics enjoyed the tune and aesthetic reminiscent of Britney Spears and early Lana Del Ray. The song quickly went viral on TikTok.
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According to Billboard, the song received 3.05 million US streams in the first week of release, and rose in the following weeks. At the time of its release 95,000 videos on TikTok featured the song. “Diet Pepsi” also topped Spotify’s Viral 50 chart, and the music video counted in at 2.4 million views. After its first month, the song hit a whopping 40 million streams.
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Addison Rae has been making her mark in the music industry in more ways than one. She recently collaborated with icon Charli XCX, contributing vocals for “Von dutch remix” on Charli’s iconic Brat album. She went viral for her iconic “scream,” receiving Charli’s creative stamp of approval. In a TikTok, Charli wrote, “The moment Addison did this during ad libs. One take. none of us knew it was coming.”
@charlixcx the scream!! @Addison Rae @A. G. Cook
♬ The von dutch remix w addison rae and a. g. cook – Charli XCX
Charli XCX and Troye Sivan brought Addison onstage during their SWEAT tour to sing “Diet Pepsi.” Rap, pop, and music icons of her generation have clearly embraced Addison, propelling her from influencer to true celebrity status.
@varietymagazine Addison Rae makes a surprise appearance at Charli XCX and Troye Sivan’s #SWEAT tour
She has been using TikTok to promote her most recent song, “Aquamarine.” Her ocean-inspired song has been described as an “easy yet bewitching listen.” She accompanied the release with a dreamy music video set in Paris featuring viral TikTok choreography.
@addisonre Thank you for the love on Aquamarine.. Love yall as deep as the seaaaaaa🦪🦪🦪🦪🦪🩵🩵🩵🩵🩵💙💙💙🌊🌊🌊🌊
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The Addison Rae Net Worth Breakdown
With the wild twists and turns of her career, Addison has pulled off what some are calling the “greatest rebrand in history.” She went from “annoying TikToker” to “pop princess” with, yes her talent, but also a very deliberate marketing strategy. So where does that leave Addison Rae’s net worth?
@nicky.reardon @Addison Rae is a MASTERCLASS in music marketing. She has completey shifted the public perception from “tiktoker” to “artist”— and her song Diet Pepsi has amassed over 40m streams in just 1 month So how did this happen?? You may say it’s just luck or coincidence, but you would be wrong. This was a deliberate marketing strategy. In this weeks episode we take a deep dive into the rebrand of Addsion Rae🎙️ #addisonrae#musicmarketing#socialmediamarketing
The Breakdown
- Addison has 88.6 million followers on TikTok
- She is now one of the richest stars made famous on social media.
- According to Glewee, Addison makes $142,031.61 per TikTok Video
- According to JustJared, Addison makes $65,200 per sponsored post.
- She earns $156k per Instagram post
Overall, Celebrity Net Worth estimates that Addison Rae’s net worth is $25 million, making her one of the wealthiest influencers that arose from TikTok.
