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Who Is Charli D’amelio?
Now a powerhouse creator and social media legend across platforms, 20-year-old Charli D’amelio started out as a TikTok sensation. Within her first year on the app, she’d already gained over 32.6 million followers. Her videos famously showcased her doing dances, trends with her friends, and lip syncing. Now, D’amelio has over 155 million followers on TikTok alone and has turned her social media presence into an entire brand empire in multiple industries.
Her background as a competitive dancer helped to shape her dancing videos online, but it’s clear that her success has grown far beyond that entertainment realm, as she boasts brand deals with major companies like Hollister, Morphe, Prada, Invisalign, and many more. Her success has even sparked success amongst her family, from her mom to her sister Dixie, and the growth of their own grassroots brands like D’amelio Footwear. With all of her versatile success it’s unsurprising people are curious about her financial growth, especially at her young age. So we’ve put together a breakdown of Charli D’amelio’s net worth.
Social Media
Social Media Following (as of writing this blog):
| Platform | Handle | Follower Count |
| TikTok | @charlidamelio | 155.5 million |
| @charlidamelio | 43.5 million | |
| @charlidamelio | 5.1 million | |
| YouTube | charli damelio | 9.16 million |
Charli D’amelio started her social media career by making dance videos on TikTok back in July of 2019. Not unlike many other founding creators from that summer, D’amelio’s rise to fame grew in tandem with the platform itself. Her dance videos quickly turned into her career after she posted a duet video with TikToker, Move With Joy. This quick choreography sparked a phenomenon on the app and has since grown D’amelio’s dance career and dance content on TikTok itself. Through her success on TikTok, she has also been able to collaborate on dances with celebrities. Recently, D’amelio danced on stage with Bebe Rexha as the opening act for the Jonas Brothers’ tour.
Charli D’amelio started a YouTube channel after the success of her TikTok account popped off. She has her own channel where she posts lifestyle content and is able to share her life in more detail. While her posting on YouTube has slowed down in recent years, as she focuses on cementing her other brands, filming TV shows like The D’Amelio Show, doing Dancing With The Stars with her mom, and continuing to collaborate with other major brands and creators online, it’s clear that she’s still maintained a major presence on the platform. With creator holidays like Fashion Weeks and the traditional holidays quickly approaching, D’amelio is sure to continue pumping out content and delighting her mega-fan base online.
@charlidamelio so exciting that @D’Amelio Footwear footwear is now available to shop in stores and online at @Lulus now! 😭🫶🏻 link in bio to check it out 💖 luluslovesdameliofootwear
Other Business Opportunities
Brand Partnerships:
- Morphe
- Invisalign
- Prada
- Monot
- Spotify
From her organic social media success, to her early collaborations with TikTok houses and massive creators like Addison Rae and Lil Huddy, D’amelio – and her entire family – have leveled up to working with massive brands, making appearances on traditional media outlets, and talking with A-list celebrities about breaking into the industry. From Spotify collaborations to luxury brand partnerships at Fashion Weeks abroad, there’s nothing Charli isn’t capable of succeeding at, especially with her large-scale success and audience.
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D’amelio has also been a legacy Milan Fashion Week attendee with Prada, a brand she’s worked with for years. As she moves into luxury fashion and shoe design, it only makes sense for her to continue loving their partnership.
Despite not being a creator in the beauty space, D’amelio boasted a brand collaboration with makeup powerhouse Morphe. Since that collaboration, it seems her success in the beauty and fashion space has only grown larger and more influential – proving her ability to remain versatile in the entertainment industry online.
Charli D’amelio Net Worth Breakdown
With established success across social media platforms, brands growing in tandem with her family like D’amelio Footwear and Be Happy Snacks, and star appearances on TV like Dancing With The Stars and The D’Amelio Show, Charli D’amelio is surely one of the most wealthy and secure young adults in our country. With an estimated $30 million net worth, according to Parade, she’s done what every creator and influencer online can only dream of doing: expanding her brand, expanding her reach, and breaking into new industries continuously and successfully.
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Of course, their recent influence and success with their in-house brands like Be Happy Snacks and their footwear line is founded in their ability to promote across demographics in various locations. For example, Be Happy Snacks is in hundreds of retail stores across the country – from Walmart to 7/11 – so they’re not solely banking on the family’s social media followers and fans to purchase their products. In addition, D’amelio Footwear is now launching in Lulus, opening up an entirely new demographic for consumers outside of their socials. Alongside compensation from content made online, the family has expanded their reach, engagement, consumerism, and audience across multiple industries – giving them diverse, multifaceted, and sometimes even passive income streams.
