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With the end of 2020 fast approaching (thank goodness) it’s important to start planning ahead, especially in the marketing industry! With this in mind, and more advertisers turning to influencer marketing, NeoReach has compiled a list of the top Instagram influencers to follow for the upcoming year 2021.
1. Cristiano Ronaldo
- @christiano
- 241,000,000 followers
Sitting at the number one spot on our list of top Instagram influencers is one of the world’s most notorious soccer players. Ronaldo is breaking records in the social media world on top of his sports fame. Ronaldo is the most followed person on Instagram (behind Instagram’s own official account) making him the perfect influencer to work with in the upcoming year.
2. Ariana Grande
- @arianagrande
- 204,000,000 followers
With the release of Ariana Grande’s new album this past week, she has been a hot topic in the media. With numerous hardships endured in the past few years, Grande has proved that she is worthy of just about anything that comes her way.
3. Dwayne Johnson
- @therock
- 201,000,000 followers
Dwayne Johnson, aka The Rock, is the third most followed Instagram user. Gaining fame from his success in the entertainment industry, The Rock is sure to attract attention no matter what he is up to. Not only is The Rock famous for his TV presence, but also his impact on the fitness community making him a great fit for our top Instagram influencer list.
4. Kylie Jenner
- @kyliejenner
- 199,000,000 followers
The name speaks for itself. The Kardashian/Jenner clan turns heads and makes headlines with everything they do. This young and highly prominent influencer is sure to connect with a vast audience in younger generations, too, something that most other influencers can’t achieve.
5. Selena Gomez
- @selenagomez
- 195,000,000 followers
Long time Disney Channel star, Selena Gomez, is another famous singer that has the power to bring attention to any brand that she endorses. Using her platform wisely, Gomez connects with audiences of all ages, and speaks publicly about various topics, ranging from civil rights to self-care to music and even cooking.
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6. Kim Kardashian West
- @kimkardashian
- 190,000,000 followers
Kim Kardashian West has been the topic of discussion for the past decade, which is something that makes this woman unstoppable. We as viewers have seen her change, start a family, endure hardships, and much more. Kim Kardashian West is only growing her empire and working her way up our list of top Instagram influencers.
7. Leo Messi
- @leomessi
- 168,000,000 followers
Here we have our second soccer player making our list of top Instagram influencers. Messi has become a world-renowned, household name over the years. Free of controversy and a soccer legend, Leo Messi is a great top influencer to follow in the coming year.
8. Beyoncé
- @beyonce
- 155,000,000 followers
After breaking the internet in 2017 and a consistent outstanding musical impact, Beyconé became a permanent member of our top Instagram influencers list. Married to the notorious rapper, Jay Z, Beyonce’s list of achievements grows longer and longer by the year.
9. Justin Bieber
- @justinbieber
- 150,000,000 followers
Justin Bieber has one of the biggest fan bases of all time, shown by his massive Instagram following. Long time singer and songwriter, he has grown up in the spotlight, and has since overcome unhealthy aspects of fame exacerbated by tabloids and news outlets. Justin Bieber’s talent alone is enough to get him onto this list of top Instagram influencers, but the consistent engagement he receives on his posts drives it home.
10. Neymar
- @neymarjr
- 142,000,000
Taking the last spot on our list, Neymar, a famous Brazilian soccer player, is another notable person to watch for the upcoming year. Not only does he have the skill it takes to be one of the best players in the world, but he also knows how to navigate social media with this huge following.
Honorable Mentions for Top Instagram Influencers
| Influencer | Follower Count |
|---|---|
| Taylor Swift | 140,000,000 |
| Kendall Jenner | 141,000,000 |
| Jennifer Lopez | 133,000,000 |
| Nicki Minaj | 123,000,000 |
