Table of Contents
Instagram is a popular social media platform that allows users to share photos and videos with their followers. In addition to being a way to interact with friends and family, it is also a great way to keep up with some of the world’s biggest celebrities, influencers, and public figures. The most popular users on Instagram have created a great personal brand for themselves, amassing millions of followers. Here are the most followed people on Instagram:
1. Cristiano Ronaldo – @cristiano
- Followers: 241 million
Cristiano Ronaldo has been the most followed person on Instagram since 2018. He is a professional soccer player from Portugal and is adored by fans all over the world – which can be shown through his 240 million followers on the platform. His posts include photos of his family, his teammates, and himself training and playing soccer. He also uses his account to promote CR7, his fashion and beauty brand.
2. Ariana Grande – @arianagrande
- Followers: 204.1 million
Ariana Grande is the second most followed person on Instagram with 204 million followers. Grande is a talented American singer who has received worldwide recognition. She is also the first woman to reach 200 million followers on the platform. In addition to posting selfies and adorable photos of her dogs, she has also been encouraging her fans to vote by posting helpful information in the past few months.
3. Dwayne Johnson – @therock
- Followers: 201.3 million
The third most followed person on Instagram is Dwayne “The Rock” Johnson, a famous actor. With 201 million followers on the platform, he is the third person on this list to have reached the 200-million milestone. His posts include photos and videos of his family, training, and career updates. He recently launched a Tequila Brand called Teremana and has been promoting that on his account for the past few months.
4. Kylie Jenner – @kyliejenner
- Followers: 198.6 million
Kylie Jenner, a successful businesswoman and media personality, has a total of 198 million followers on the platform. In addition to being the fourth most followed person on Instagram, she is also the most followed member of the Kardashian-Jenner family. In addition to selfies and photoshoots, she also posts pictures of her friends and family – especially her adorable daughter, Stormi. She also promotes a few personal brands on her account, including the Kendall + Kylie fashion line and her beauty lines, Kylie Cosmetics and Kylie Skin.
5. Selena Gomez – @selenagomez
- Followers: 194.8 million
The fifth most followed person on Instagram is Selena Gomez, a talented actress and singer. With 194 million followers, she was once the most followed person on the platform until Cristiano Ronaldo passed her in 2018. She has been very politically active on Instagram recently by encouraging her followers to vote in the 2020 election. But, she mainly posts photos and videos promoting her music, films, and beauty line, Rare Beauty. Her followers can also catch a glimpse into her life through occasional posts of her and her friends.
Looking to run an epic influencer marketing campaign on Instagram? NeoReach has the best experience in creating viral campaigns that convert on social media. Sign up here!
6. Kim Kardashian – @kimkardashian
- Followers: 190.3 million
With 190 million followers, Kim Kardashian is the sixth most followed person on the platform. Although she doesn’t have as many followers as her younger sister, Kylie, she is one of the most followed members of the Kardashian-Jenner family. Her Instagram posts include beautiful photos and videos of herself, her family, and friends. Recently, she has also been promoting her fashion brand, SKIMS, as well as her beauty brand, KKW Beauty.
7. Lionel Messi – @leomessi
- Followers: 168 million
Lionel Messi is a professional soccer player from Argentina. As the seventh most followed person on Instagram, he has 167 million followers on the platform. In addition to photos of him training and playing soccer, he also posts many pictures with his family, friends, and teammates. Along with Cristiano Ronaldo, he is considered one of the greatest soccer players in the world.
8. Beyoncé – @beyonce
- Followers: 155.1 million
Beyoncé is one of the most influential musicians in the world. She has 155 million followers on Instagram, making her the eighth most followed person on the platform. Her Instagram mostly consists of posts promoting her music and activewear brand, Ivy Park. Occasionally, she will post pictures of her family as well as helpful information encouraging her followers to vote.
9. Justin Bieber – @justinbieber
- Followers: 149.6 million
With 149 million followers on Instagram, the ninth most followed person on the platform is Justin Bieber, an extremely popular singer. He loves to post pictures of his friends and family – especially his wife, Hailey Baldwin. Although his account is more centered around his personal life than those of other celebrities, he will occasionally post photos and videos promoting his music and merchandise.
10. National Geographic – @natgeo
- Followers: 145.8 million
The tenth most followed person on Instagram isn’t technically a person – it’s a magazine! National Geographic is a publication that focuses on history, education, and the environment. Their official Instagram account, which has amassed 145 million followers, posts breathtaking photos taken by National Geographic photographers. These images feature beautiful animals, scenery, and people from around the world.
Honorable Mentions
| Instagram Account | Amount of Followers |
|---|---|
| Neymar | 142 million |
| Taylor Swift | 140 million |
| Kendall Jenner | 140 million |
| Jennifer Lopez | 132 million |
