Top 11 TikTok Influencer Marketing Agencies

Ogilvy has been in business since 1948 and is the flagship agency of the WPP network, run from New York with offices in every major market.

On TikTok it does cultural intervention. The pattern is a brand taking a position on something already happening on the platform, executed at a size that puts it in the press as well as the feed. That is a different purchase from a creator programme, and it is bought by brands with something to say.

Dove #TurnYourBack was made in response to TikTok's Bold Glamour filter and ran on TikTok alone: 54M video views, 567K+ engagements, 94% positive sentiment and 174 press pieces. Dove #TheFaceof10, also TikTok only, reached 7.8M unique accounts with a 209% conversation lift and a Drew Barrymore video at 5.4M views. Magazine Luiza's virtual host Lu carries 7.4M TikTok followers and 1B TikTok views in her own right. Vaseline Originals ran a creator-led product launch to two sold-out drops and a 466% lift in launch sales.

Best for a brand whose TikTok moment has to become a news story.

Dentsu Creative was formed in 2022 when the dentsu network folded its creative agencies into a single brand. It is run from London and staffed in the thousands.

What it sells is the whole campaign. TikTok arrives inside a brief that also covers television, out of home, PR and the brand platform underneath all of it, and the idea is built to work in every one of those places rather than born on the platform. For a brand campaign that has to land everywhere at once, that is the right shape of partner. For a TikTok-native programme it is not.

The published TikTok work is short on volume and strong on client. Crayola's Campaign For Creativity delivered 4.1M TikTok impressions and 102K TikTok engagements inside a campaign reporting 6B total impressions and $186K of earned media value. Klarna's Komm mal Klarna was an out-of-home-led German push that produced 600K organic reach and 15K app downloads.

Best for a brand campaign where TikTok is one channel of five and the idea has to carry all of them.

YKONE was founded in Paris in 2008 and works in luxury, beauty and travel, with teams across Europe, the Middle East, Asia and Latin America.

Its TikTok work is always-on rather than campaign-shaped. A destination or a fashion house is kept in creator content continuously, month after month, and launches are dropped into a programme that was already running. That is what a brand buys here: presence, in categories where presence is the product.

The scale is real and the reporting is blended. Experience Abu Dhabi's Influencer and Celebrities 2025 programme reports 17B impressions, 212.4M interactions and EUR 130M of earned media value across Instagram and TikTok together. Visit Las Vegas Global Activations reports 1.5B impressions and EUR 64.7M of earned media value on the same blended basis. No published case isolates what TikTok delivered on its own. The Kooples' Amelia bag launch reports a 4.8% engagement rate, and MSC's World Europa launch reports 6.1x ROAS against 41M reach.

Best for a luxury or travel brand that wants to be permanently present, and will accept a blended figure for it.

Billion Dollar Boy was founded in London in 2014 and runs from offices in London and New York.

It carries the cleanest single-platform proof on this page. Several of its TikTok campaigns ran on TikTok and nowhere else, and the results are reported that way, so you can read what the platform did without unpicking a blend. The reporting also tends to put a commercial figure next to the delivery figure.

Walkers Lunch is TikTok only: 125M impressions, 11.5M video views, an 8.8% TikTok engagement rate, an 11.2% lift in ad recall, a 37% lift in search interest and 167 press pieces. Lipton's Pass the Sunshine ran 11 creators to 40M impressions at a GBP 1.93 CPM with a 15% sales increase. Kevyn Aucoin's holiday TikTok, also TikTok only, took 802K views at a 15% average engagement rate. Clarks Originals gained 2.2M TikTok followers.

Best for a brand that has to show finance what TikTok returned.

Open Influence was founded in 2013, works out of Los Angeles for large US advertisers and staffs three regions.

It runs standing programmes rather than one-off launches, and it reports against delivery benchmarks: view rate, engagement rate, impressions against target. That is the language a media team already speaks, and it suits a brand where TikTok is a permanent line in the plan and somebody has to defend the number every quarter.

Several cases ran on TikTok alone. DICK'S Sporting Goods' holiday campaign took 6.4M views and 94K engagements. The Genesis GV70 creator program produced 59.3M impressions off 43 assets. Uber's Comfort Electric ran to 1.6M views and 361K engagements. FOX's Extracted 2025 put more than 100 creators behind a reality launch for 148.5M impressions. Mercedes-Benz Dream Days beat the reel view rate benchmark by 132% at 95.4% positive sentiment, and Subaru is a three-campaign relationship rather than a single booking.

Best for a large advertiser that needs TikTok delivery it can forecast.

Buttermilk was founded in 2016, works out of London on beauty and fashion, and staffs three regions.

Everything in its TikTok record is community-shaped. The work runs long, returns to the same creators, and is built around the fans a brand already has rather than around a launch date. If the problem is that nobody talks about you between drops, this is the shape of partner that fixes it.

Armani's #confesstoconceal put top posts at 22M, 20M and 6.3M views. Mugler's Mugler Mafia programme beat its creator-following target by 271% and its views target by 262%. Gap's The Community Wears Gap beat its impressions target by 227%, and Gap is Back reports 6% year-on-year sales growth with brand mentions up 198%. Prada Beauty took #1 in two Sephora categories with views running 684% over target. Nike's Chase the High delivered 13M impressions at 7.5% engagement and a 450% spike in product search. Most of those numbers are overdelivery against a target the case does not publish.

Best for a beauty or fashion brand that wants to be a habit rather than an event.

We Are Social is a social agency founded in 2008, run globally out of London and present in four regions.

Its TikTok work is built to be made by other people. The mechanic comes first, the brand supplies a reason to join in, and the volume arrives from users rather than from a creator roster. That is the most direct answer to an under-thirty audience, and it is the hardest thing on this page to buy from anyone else.

#PlayWithPringles ran on TikTok alone and reports 4.7B hashtag views, 2M user videos created, a 13% engagement rate against a 10% target and a 15% lift in ad recall. Samsung's #VideoSnapChallenge, also TikTok only, reports 33B views, 3B engagements and 7.5M user submissions. Both of those are participation totals rather than campaign delivery. McCain's Anything Goes drove 124M impressions and a 9% purchase increase among 18 to 34 year olds. Bose's Get Loud mission took 37.3M TikTok views and 1,142 creations, and adidas' Super Bowl Winning Throw took 58.8M TikTok views.

Best for a brand that wants its customers making the content.

Socially Powerful was founded in 2017, runs from London with market teams in Europe, Asia and the Middle East, and works almost entirely with youth brands.

TikTok has hired it twice, which is the shortest way to say what it does. The Launch of TikTok in Western Markets was a brand ambassador programme reporting 500M+ impressions, and a later B2B campaign teaching small businesses to use the platform reports 32M views, 2M likes and 400K new followers. Both are audience-building briefs rather than product launches, and that pattern holds across the rest of the record.

Azzaro's fragrance push ran on TikTok alone to 59M reach and 1.5M engagements. Medik8's rebuild reports 13M views, 28M mentions and 486% follower growth. The Gym Group's recruitment campaign took 15M views and 1M clicks. ESL Gaming's channel grew followers by 113% at a 13% engagement rate.

Best for a brand that needs a TikTok audience it did not have last quarter.

Viral Nation was founded in 2014 and runs from Toronto, with a talent management arm sitting alongside the brand-side business.

What it sells is the spike. The work is organised around a moment, a stunt, a takeover or a single day of commerce, with the creator cast and the paid layer both pointed at that window. It is the opposite of always-on, and for a product launch or a retail drop that is exactly the shape you want.

Making Mikayla Nogueira the chief executive of e.l.f. Cosmetics for a day is the sharpest commerce proof on this page: 18.9M views in 24 hours, 50K units sold in 10 hours, #1 on TikTok Shop across all US categories and $857K of earned media value. The Call of Duty League grew impressions 429% year on year to 96M. MGM Resorts' Formula 1 Las Vegas takeover took 16M impressions and 537.3K engagements. Walmart Land's metaverse opening reports 66M impressions and a 30 point brand lift.

Best for a brand with one day to sell everything.

SAMY runs from Madrid across Europe and Latin America, and describes its own work as building brand relevance by keeping research, creative and technology in one team.

Its TikTok record is commerce-led and Spain-first. Launches are built to convert inside the platform rather than to send people somewhere else, which is why so many of its cases end in a sales figure or a shop ranking instead of a reach number.

L'Oreal Paris' Revitalift Laser eyebag patches ran on TikTok alone and took #1 in their TikTok Shop category in 2025. The NYX Butter Melt blush launch reports 51.7M views, 2.9M interactions, a 17.7% engagement rate and the top engagement ranking in Spain. Fazer's I'll Just Have One Piece campaign reports a 657% return on marketing investment, an 11 point rise in sales value and a 17 second average TikTok watch time. Old Jamaica reports an 18% sales lift, 94% reach against a 50% target and 80M+ PR impressions.

Best for a brand that wants the sale to happen inside TikTok.