Top Influencer Marketing Agencies for SaaS

The Goat Agency runs influencer campaigns from global headquarters in London and New York. Its IBM Granite work shows how it uses technical creators to explain enterprise AI technology to audiences that include senior business decision-makers.

Goat selected experts in AI and development, checking audience fit with its research tools. The creators introduced Granite through short videos on LinkedIn, Instagram, TikTok and YouTube Shorts. A preview and reveal sequence gave the launch a clear progression. The brief set the product message while allowing creators to use their own voice.

The combined organic and paid programme reported close to 43M impressions and over 9M engagements. It also reported a rounded 68K clicks, directing audiences towards IBM's website and Hugging Face. Paid distribution extended the creator content beyond the initial posts.

For an enterprise technology manager, the useful detail is the relationship between technical credibility and distribution. Ask Goat to show how its proposed experts would explain your product's use, reach the intended decision-makers and move interested viewers towards the next action.

Best for enterprise technology teams pairing expert explanations with planned paid distribution.

Collectively manages creator strategy and campaigns through a remote team working across markets. Its QuickBooks work connects business software with the people using it, while its Salesforce programme shows how creator content can support a software company's conference and media activity.

For QuickBooks, creators included business owners and accounting voices who could discuss practical financial tasks. The wider programme covered different campaign objectives and combined organic content with paid distribution. It reported 434.7M impressions and 3.9M clicks across that work. Product demonstrations sat alongside business stories, giving the brand several ways to reach prospective users.

For Salesforce, workplace comedy and technology creators covered Dreamforce and Salesforce+ content. Reels, Stories and LinkedIn activity connected conference themes with familiar professional experiences. The event and brand-content programme reported 16.6M paid and organic impressions.

An ongoing account needs casting that can change with the brief while keeping the product story consistent. Collectively's work gives managers examples of practitioner content, broader business storytelling and creator participation around an industry event.

Best for software companies building ongoing practitioner programmes and industry-event content.

House of Marketers is a London-based agency specialising in TikTok creators and paid social. Its Invoice Fly campaign gives business-app managers an example of matching a product's daily use with creators who work in the relevant professions.

The agency recruited tradespeople, including plumbers and electricians, to show how Invoice Fly helped them send invoices and handle contracts during a busy working day. Paid media carried the content to a wider audience. Across that combined programme, the agency reported 70K downloads and 2K+ paying monthly subscribers, with a reported cost per install of $3.50.

For Artisse, a consumer AI photography app, fashion, beauty and travel creators demonstrated personalised image features on TikTok and Instagram. Creator content and paid advertising worked together, with the programme reporting 18K+ installs.

The campaigns connect a visible product task to an acquisition plan. A manager considering House of Marketers can ask for the proposed demonstration, creator rationale and reporting that follows viewers through install and subscription events in the app's own analytics.

Best for business and consumer apps testing creator demonstrations with paid acquisition.

Relatable is a Stockholm-headquartered influencer agency offering creator selection, content production and paid social. Its Adobe programme centres on Premiere Pro and the skills of video creators who can show what the software makes possible.

The agency worked with creators able to produce striking video content and explain techniques their audiences could repeat. The product appeared through the creative process, with Premiere Pro supporting the work viewers were watching. Repeated campaigns gave Adobe a continuing presence across European markets and the Middle East and North Africa region.

Across that programme, including paid boosts, Relatable reported 240M+ impressions and 4.6M+ interactions. The scope combined skilled creator production with wider distribution, making the Adobe account a useful reference for a creative-software team planning recurring activity.

A buyer can use this example to brief a specific output: the kind of video a prospective customer wants to make and the software steps required to produce it. Ask the agency how it would select creators, review technical accuracy and carry successful content into paid use.

Best for creative-software teams building repeated expert demonstrations across markets.

TopRank Marketing is a Minneapolis B2B agency that builds software campaigns around expert content. Its Sprinklr and Smartsheet work combines external specialists with employees or customer advocates, giving buyers examples of how those voices can work together.

For Sprinklr's Social Self-Serve Plan, TopRank selected experts and coordinated shoots for Socialverse, a documentary-style masterclass. Sprinklr led video production and design. The programme reported 5K+ event registrations and 23.4M+ reach across organic and paid promotion, introducing the software offer through practical social-marketing education.

Smartsheet's Microsoft Teams integration campaign used a playful work-style theme. Productivity experts, niche creators and company or client ambassadors shared collaboration advice around the feature. The combined programme reported a 30% increase in app downloads for the integration.

These examples suit a team that wants subject expertise to carry the product explanation. Ask TopRank to define the expert's role, your internal contribution and the content people will receive. Agree how event participation or integration downloads connect with the next stage of your own customer journey.

Best for B2B software teams combining expert education with a product or integration campaign.

Digital Voices is an influencer marketing agency with bases in London and New York. Its Adobe Firefly campaign shows how a software launch can use creators with different levels of product familiarity while keeping the demonstrations relevant to their audiences.

The agency selected UK creators who were new to Adobe alongside people familiar with Creative Cloud. Content showed Firefly through the standalone web app and Photoshop. Gaming streams and fashion photography gave the tools different contexts, with creators demonstrating uses that fitted their usual content.

The programme covered Instagram, YouTube, TikTok and Twitch, with paid support extending creator content. Adobe Firefly's campaign reported 32M impressions and 425K engagements across the programme. That combination gives a software team examples of both introductory explanations and content for existing creative users.

Digital Voices also runs an ongoing YouTube programme for consumer VPN provider Surfshark, using sponsorship integrations within creators' established formats. Its services include creator negotiations, content rights and campaign analysis, which matter when a launch develops into a continuing programme.

Best for creative-software launches needing different demonstrations for new and experienced users.

Creator Match runs managed LinkedIn creator campaigns for software and technology brands. Its services cover creator discovery, communication, content reviews and contracts, with campaign examples built around tasks professional audiences already perform.

For Wix Studio, creators introduced a Figma plugin through a teaser followed by demonstrations of designs becoming functioning websites. The content addressed designers and agencies building sites for clients. The campaign reported 5.715K engagements across 22 posts.

OpusClip used creators to demonstrate automatic video clipping and custom prompts. Examples included turning webinars and podcasts into shorter marketing content, connecting the feature with the work of content teams. The programme reported 1.45M+ impressions and 5.2K engagements.

Riverside and HeyGen provide further examples: recording and editing workflows for production teams, and avatar demonstrations for business outreach or training. These cases give buyers specific content ideas to discuss with the agency. Bring a workflow your target user needs to complete and ask how the proposed creators would explain it to their own professional communities.

Best for professional software teams showing practical workflows through LinkedIn creators.

SocialTag is a Mumbai-based influencer agency whose software work uses developers, founders and specialist educators. Its campaigns make the product visible through real tasks, giving managers examples of how creator expertise can shape the content itself.

For Emergent, the agency selected creators who could demonstrate app-building workflows to developers and startup audiences. Projects and practical explanations connected the platform with work those viewers wanted to do. The programme reported 10M+ views across its phases and 50K+ meaningful audience interactions.

TopView used marketers and content creators to demonstrate AI video production in familiar business situations. Its campaign reported 285K+ organic views. For Solid, builders created working applications on camera, including dashboards and a CRM, then shared the process through X and Instagram.

That approach suits a brief where prospective users need to see the software handle a real task. Ask SocialTag to propose the build or workflow, explain why the creator has the right audience and show how the content will lead viewers towards trying the product.

Best for developer and AI software teams using practitioners to show working products.

UGC Creators Club has a London business address and provides managed services covering creator selection, briefs, production and content rights. Its Accointing and Glassnode cases focus on software for crypto tax management and market analysis.

For Accointing, the agency combined UGC videos with influencer ambassadors, affiliate activity and paid social. The programme introduced the tax and portfolio product to audiences with a practical reason to use it. The case reports 25M+ awareness impressions across that combined work.

Glassnode's programme began with a review of existing activity, then used creator content and referral traffic alongside affiliates. The agency reports 100M+ impressions for the wider programme. That account gives a financial-software team an example of building distribution around a specialist audience and a recurring information need.

Both cases make the scope of delivery worth discussing early. Ask how creators will learn the product, what assets your team receives and how referrals or paid use will be measured. The service includes content coordination and editing, giving buyers a managed production option.

Best for financial software teams combining educational content with referral and paid activity.

Clickstrike is a software and AI marketing agency within the Nowbound Agency Network. Its Acorn and Anam AI work shows different ways creators can support a technical product: detailed instruction and concentrated launch distribution.

For Acorn, Clickstrike worked with the client to understand its target users and the content they followed. It recruited creators with technical audiences and supported tutorials covering app development, deployment and related coding workflows. The campaign reported 1M+ YouTube video views and 23.7K+ social media engagements.

Anam AI's avatar launch used X. Clickstrike coordinated creators to react to, quote and share the founder's launch video within the same window. The wider launch reported 500K+ views on X. That format gave the product announcement distribution through people already discussing AI and technology.

The choice for a software manager is the job the content must do. A technical tutorial can explain how a product fits into a working process; a coordinated announcement can concentrate attention around a release. Ask Clickstrike to connect its proposed format with your audience and launch plan.

Best for technical software teams choosing between detailed tutorials and a coordinated launch.

Media Glitch is a Texas agency managing creator campaigns for AI and software products. Its cases describe both the content and the route viewers took towards signup, which gives growth managers a useful basis for discussing campaign reporting.

For Rocket.new, the agency handled creator discovery, negotiation and paid collaborations around demonstrations of the app builder. A tracked subtotal from 3 videos reported 1.4M+ views and 3K+ signups. Those results sit within a broader creator programme, with the videos showing how the product worked in practice.

For Emergent.sh, Media Glitch supplied sourcing, outreach and collaboration management while the client owned the strategy. Product builds and comparisons reached technical audiences. A separate tracked subtotal from 3 videos reported 5K+ signups.

Its Command Code work used specialist YouTube creators to demonstrate coding workflows. Across these accounts, the agency's stated services cover content coordination, usage rights and tracked links. A buyer can bring an existing strategy or ask for campaign planning, then agree which responsibilities and conversion events the agency will report.

Best for AI and developer platforms connecting detailed creator demonstrations with tracked signups.