Top 9 Gaming Influencer Marketing Agencies

Edelman is a New York communications firm founded in 1952, and earned attention at platform scale is what it sells.

Creator work here sits inside a wider communications engagement, where press, events, broadcast and social are planned as one launch. That is the shape a console or platform reveal usually needs, and it is the shape to brief this firm on.

Both of its published gaming campaigns are Xbox launches. Halo Wars 2 rebuilt the press preview as a multi-market spectacle and reports 575M reach and 4.2M views, with 1 in 7 beta downloads coming from the content. Power Your Dreams did the same job for hardware: a rooftop monolith, a countdown broadcast on Twitch, 84M video views, coverage across 15 publications and markets, and more than 2,300 launch-week coverage pieces. The beta-download ratio on Halo Wars 2 is the conversion read.

Best for a console or platform launch that has to make news in every market on the same day.

We Are Social is a London social agency founded in 2008, with offices across Europe, the Americas and Asia.

Its gaming work is Activision and Riot, and it is beat work rather than launch work: things that happen while a game is already running. What is on offer is a cultural moment around a franchise people already play, a beat in the live calendar, built for the platform it runs on rather than adapted to it. Two long publisher relationships sit behind it.

Call of Duty's Grime Map put the game's map into a grime video and reports 656K organic views, with engagement up 93% on Twitter and 47% on Facebook. SOAP Codes reports 5M engagements and 87% positive sentiment. The Wild Rift anniversary campaign and the Activision Blizzard community programme are published as stories, and the reporting throughout reads how the community reacted.

Best for a community beat on a live franchise.

Socially Powerful is a London agency founded in 2017 that runs always-on social programmes through teams sitting inside the markets being targeted.

What it sells a games client is a calendar of moments rather than a single burst: manufacture attention around something that already exists, in short-form video, run from inside the country it has to land in. That local model is why the Lenovo Legion push landed in the UK rather than being shipped in from London.

Its two gaming cases split neatly. The PUBG Mobile anniversary was a live-ops moment with no new product to sell, and it reports 12M reach, 16M views and 120K+ clicks. Lenovo Legion was hardware in a crowded UK market, and it reports 13M impressions, 26M ad placement views and 1.1M stream followers. Both publish a figure, which is the reporting habit to expect.

Best for live-ops moments and gaming hardware pushes across several markets.

Viral Nation is a Toronto agency founded in 2014 that grew out of gaming and creator management.

It is the only agency on this page with a published esports record, and that is a different job from game marketing: creator activity timed to a competitive season or a tournament, pulling an audience toward a broadcast rather than toward a store page.

The Call of Duty League case ran creator activity across a seven-month competitive season and reports 96M impressions, 6.2M views, 77% above the internal target, subscribers up 32% year on year and impressions up 429%. The PUBG MOBILE Star Challenge was a first global tournament for Tencent, run through gaming creators cast as country leaders, and it reports 3.5M reach, 2.4M impressions, 1.5M interactions and 350K pre-show viewers.

Best for a league, a franchise season or a global tournament broadcast.

Audiencly is a Dusseldorf agency founded in 2018 that works only in games.

A launch is briefed to a booked roster of gaming and lifestyle channels running YouTube and Twitch together, which is how a PlayStation 5 launch and a Europe-only rollout end up on the same record. The reporting is consistent across every case: views, likes, comments and engagement rate, read off the creators who carried each title.

Seven of its published campaigns are gaming, more than anyone else here, and every one of them carries a figure. Honkai: Star Rail's PlayStation 5 launch reports 65M views, 2.2M likes and 120K comments. Marvel Snap's European launch was built entirely around EU-based creators and reports 1.2M views. Gaijin reports 280M views and 658K comments across War Thunder, Enlisted and Crossout. Socialpoint, Wargaming and Naraka: Bladepoint round it out, with 1.1B views on the Socialpoint programme alone.

Best for game launches and live free-to-play titles.

Pitch Marketing Group is a London agency founded in 2002 that came up through sport, and the gaming work sits on that foundation.

That is a specific lane: titles and franchises whose audience overlaps with football and live sport, activated around a real-world moment rather than around a build. A brief here is planned as a moment inside a sporting calendar, with the press, the venue and the creators booked around the same date. The relationships behind it are with clubs, governing bodies and broadcasters, which is the network an EA Sports FC brief tends to need and the one a games-only shop has to go and rent.

The published gaming record sits on those relationships: EA Sports FC, twice, and a Pokemon activation run with The FA.

Best for a publisher whose title lives next to a real sport, or a brand buying its way into one.

House of Marketers is a London agency founded in 2020 by former TikTok staff, and TikTok is what it does.

The whole agency is built for mobile user acquisition. Every published gaming case is a free-to-play mobile title, every one is judged on installs and what they cost, and the creative is made to convert rather than to be remembered. Its three gaming cases are the only ones on this page that publish install economics.

iFUN Games reports a $1.21 cost per install and $0.12 cost per click on a new mobile title. IGG's Lords Mobile campaign reports 82K app installs at $4 each, off 9M video views and 295K engagements. Dragon City reports 6M video views, 209K engagements, and beat its CPM target by more than 50%.

Best for a studio buying downloads against a number it has to hit.

Famesters is a Limassol agency founded in 2017 that sells performance on YouTube, with a creator network working LATAM, the CIS, MENA and Southeast Asia.

It reports in the units a media buyer uses: what the media cost and how many people watched it. The published CPMs move with the market being bought, which is what a user acquisition team planning across those regions is looking for, and Konami's campaign is published down to click-through rates and click counts, split by platform.

Six of its published campaigns are gaming, and most carry a cost figure. Opera GX reports 61.3M views. A Tier-1 user acquisition push for ChillBase reports 2M downloads worldwide. Yager's The Cycle: Frontier reports 23M views across 200 YouTube videos at a $4 to $12 CPM in the CIS. Kupikod reports 40M views at a $1.55 CPM through nano and micro creators, and Mobile Legends: Bang Bang reports 3.7M views at a $45.71 average CPM.

Best for YouTube user acquisition where the cost per thousand has to be on the report.