Since YouTube’s launch in 2005, the platform has seen countless changes from its algorithm to creators, even user popularity. Despite this, YouTube consistently supports influencer and creator growth across many industries and niches. With both short-form and long-form content, influencers have been able to grow impressively – sometimes, within short periods of time. With influential audiences and unique content, these influencers have made a name for themselves in the online landscape. Here are the top 10 fastest growing YouTubers of 2024. 

Top 10 Fastest Growing YouTubers

1. MrBeast 

• 299M subscribers
• Joined February 19, 2012

Jimmy Donaldson is a 26-year-old American YouTuber who is best known for his money donation videos, experiments, and outrageous content styles where he does a specific challenge or adventure for a period of time. Over the past decade, he has built a loyal audience that consistently supports and watches his new releases. 

With videos that garner millions of views, it’s no surprise that his subscribers continue to grow each year – including 2024. In June of 2024 alone, Donaldson gained 28 million new subscribers to his YouTube channel. As his brand expands from social media, to e-commerce, and even into the “chocolate bar” industry – it’s clear his expansive reach on YouTube has not just offered him success online, but also in crafting an incredibly rewarding career, as well. 

2. BigSchool

• 27M subscribers
• Joined August 13, 2019

As a Minecraft focused channel, BigSchool’s YouTube platform primarily makes content for online gamers and enthusiasts. With their popular animated “Monster School” series, that’s drawn millions of followers and views, BigSchool continues to reach an audience invested in their quirky, unique, and engaging content style. 

BigSchool shows that short, fun content can compete with larger lifestyle creators, attracting viewers and building community. For online gamers, YouTube is the place to be – it’s a platform that not only supports the interests and community, but allows these creators to thrive. 

3. Brandon A

• 6.5M subscribers
• Joined October 14, 2011

Brandon A’s YouTube channel hosts a unique set of videos that not many other influencers have the skill to re-create – parkour. With skillful stunt videos and incredible parkour tricks, his channel has grown an incredible following – with a community alongside that both gawks at his talent and envies his skills. 

Still integrating social media trends, music, and memes into his content, he’s been able to not only draw reach from parkour enthusiasts, but also the average content consumer – completely justifying his incredible subscriber growth over the past year. 

4. Lanky Box

• 38.6M subscribers
• Joined in July 30, 2016

If you’re an animated content or Roblox fan, chances are you’ll enjoy Lanky Box’s YouTube channel and creation style. With compilations, animations, and songs – they have something for everyone. 

With their unique content style, characters, and personalities on the channel, it feels like an entirely new experience from traditional influencers on the platform – paving the way for their incredible expansion of the past few years. 

5. Vlad and Niki

• 120M subscribers
• Joined April 23, 2018

Tailored towards parents and young children, this “global preschool phenomenon” has captured the attention of many users online – from educational professionals, to proud parents, and their own children. Vlad and Niki transform content online for children – removing the negative stereotypes around unhelpful screen time, with new ways to engage online. 

As a family themselves, they create content tailored towards other families and children – weaving interesting storylines, settings, and plots into an educational experience made to enjoy. Post-pandemic and in the age of online learning, it’s no surprise their brand and overall channel audience has grown massively in the past few years. 

6. Cocomelon

• 178M subscribers
• Joined September 1, 2006

Another content channel tailored towards children, Cocomelon’s YouTube platform has grown immensely in recent years with significant shifts in the online educational landscape. Enjoyable for diverse demographics and audiences, their content hosts unique animations, sensory-pleasing videos, and “lullabies” for their viewers. 

With adorable characters and savvy animations, what’s not to like about Cocomelon? If you haven’t checked out their platform – whether you have children or not – you should! It might just be the perfect way to relax and unwind after a stressful day – which is exactly why they’ve grown so massively popular over alternative content styles. 

7. Jason Derulo 

• 34.6M subscribers
• Joined July 21, 2008

With catchy songs and a massive online presence, Jason Derulo’s YouTube platform has only continued to grow across his career milestones – from new songs, to celebrity appearances, and engaging videos. 

In addition to hosting his musical talents and videos for his fans, his platform also houses a podcast experience where Derulo interviews other celebrities and professionals in the music industry – talking about everything from medicine to tour-life. 

8. Marta and Rustam

• 33.8M subscribers
• Joined June 21, 2021

Despite being a relatively new channel on the platform, Marta and Rustam’s YouTube platform has grown massively since they joined back in 2021. With short-form comedic content, compilations, and skits, they host a refreshingly nostalgic content style – similar to that of Vine several years ago. 

Mostly popular for their YouTube Shorts, the couple has also expanded to growing audiences on other platforms like TikTok and Instagram as they get creative making new content and experimenting with new styles. 

9. Zach King

• 35.8M subscribers
• Joined October 14, 2013

With incredibly diverse content and unique content styles, Zach King’s YouTube platform is one of the more diverse ones compared to others on the site. With impressive editing techniques that often mystify and magically surprise his viewers, his content is unexpectedly incredible. 

In addition to being an editing magician on YouTube, King also produced and uploaded short films to his page – drawing in a completely diverse crowd of subscribers and supporters. 

10. Toys and Colors

• 58.3M subscribers
• Joined March 17, 2016
• Subscriber Growth: 1.5M

If it hasn’t been made explicitly clear already, clearly this is the year for kid’s channel creators! Although Toys and Colors’ YouTube channel is tailored towards children, they take a different approach from others with large audiences on the platform. 

Instead of focusing solely on educational content, Toys and Colors promotes a brighter, more vibrant experience for users that follow their platform. With short skits, creative ideas, and imaginative songs, they urge kids to “get creative” and explore their imagination in ways that many other creators simply don’t do.