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If you’re familiar with YouTube, chances are you’ve heard the name Emma Chamberlain before. You’ve probably even watched a few of her countless trending YouTube videos. Not only has Chamberlain taken the internet by storm as a viral YouTube sensation and social media personality, but she’s recently gone beyond online media to become a full-blown entrepreneur launching a brand of her own. After inspiring a new generation of young YouTube creators with her unique and engaging editing style, Chamberlain is now leading the way for young entrepreneurs with her new passion project: Emma Chamberlain Coffee.
Who is Emma Chamberlain?
Emma Chamberlain is a 19-year-old American YouTuber specializing in comedy and vlogging videos. After posting her first YouTube video in 2017, she quickly became a viral sensation and caught the attention of hundreds of thousands of new subscribers. Soon, she became one of the fastest-growing YouTubers after collaborating with other YouTubers such as Cody Ko, James Charles, and the Dolan Twins. By 2018, Chamberlain had already been featured in YouTube Rewind and was collaborating with other stars such as Ellie Thumann, Hannah Meloche, Tana Mongeau, and David Dobrik’s Vlog Squad.
At this point in 2019, Chamberlain was gaining millions of followers monthly, was nominated for multiple Streamy and Shorty awards, won a Teen Choice Award for “Choice Female Web Star”, was nominated for a People’s Choice Award, and was featured in multiple publications like The New York Times and Cosmopolitan. Not only that, but Chamberlain has also been featured on two TIME lists: The 25 Most Influential People on the Internet and Next 100.
Since 2019, Chamberlain has also gone on to collaborate with major brands and important figures such as:
- YouTube CEO Susan Wojcicki
- Louis Vuitton
- Vogue Magazine
- Calvin Klein
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Going Beyond YouTube Stardom
With her success on YouTube, Chamberlain went onto start multiple endeavors of her own. She launched a Snapchat Creator Show, called “Adulting with Emma Chamberlain”, began designing clothing with the shopping app Dote, designed a line of sunglasses with Crapeyewear, published a daily planner called “The Ideal Planner” with Gallery Books, and launched an IGTV series called “Styled by Emma.”
This year, Chamberlain also launched her podcast Anything Goes. On the podcast, Chamberlain addresses a wide range of topics from relationships to fashion in hour-long episodes that are released on popular platforms like Spotify and Apple Podcasts. With her entrepreneurial attitude, Chamberlain decided to go beyond content creation to launch her own brand based entirely on her love for coffee – Chamberlain Coffee.
What is Chamberlain Coffee?
For Chamberlain, coffee isn’t just a drink. It’s a lifestyle. In fact, coffee became a part of her brand and personality on YouTube. For many viewers, when they saw Emma Chamberlain – they expected to see a coffee in her hand. On her website, Chamberlain touches on this point and claims that coffee is her way to connect, share moments with others, and a way to get stuff done. Since it has always been such a huge part of her life and daily routine, she decided to share her love for coffee with the world in a way that she felt was right.
With such a busy schedule, Chamberlain needed a coffee that tasted good and traveled well. Frustrated that she could never find an easy way to make delicious, eco-friendly coffee at home or while traveling, Chamberlain decided to ditch the machines and plastic pods to create a coffee brand of her own.
Her solution? Innovative “Chamberlain Steeped Bags” that can be added to water– think tea bags but coffee form. No wasteful packaging, no pesticides – just a coffee brand that fits her needs and the needs of her coffee-loving fans with the environment and wellness in mind. Unlike non-organic coffee, Chamberlain made sure that her blends strayed away from fertilizers and chemicals and instead all contain antioxidants, vitamins, minerals, and nutrients like potassium and magnesium.
Besides steeped bags, Chamberlain also sells:
- Coffee bags in several different blends
- Mason jars
- Stainless steel straws
- Coffee to-go cups
- Tote bags
How Her Brand Stands Out
Made from special-grade coffee beans that are freshly hand-roasted at a local facility in California the day they’re shipped to your door; Emma Chamberlain Coffee is committed to only sharing high-quality coffee that’s been sustainably sourced and made. From Peru to Guatemala, Colombia, Papua New Guinea, Nicaragua, Sumatra, Mexico, and beyond, Emma Chamberlain Coffee’s roasting facilities source the finest quality coffee beans from fair trade coffee suppliers.
By doing so, Chamberlain could ensure that not only was her coffee delicious and organic, but her company could pay coffee farmers a fair and stable price that always covers the average cost of sustainable production. Fair trade then gives farmers the stability they need to budget for the next farming season, handle their own expenses, and continue to develop their local communities.
As an avid coffee-drinker herself, Chamberlain recognized that the way (and reasons) that coffee is consumed varies depending on the customer, what mood they’re in, and what time of day it is. Knowing she wanted to represent all the coffee drinkers out there to welcome them to the “Chamberlain Coffee family”, Chamberlain and her team carefully curated five different coffee blends. This way, they’ve made sure there’s something for every time across their entire new range. The blends are:
- The Family Blend: A medium roast with 4/5 caffeine level
- Early Bird: A light roast with 5/5 caffeine level
- Careless Cat: A medium roast with 2.5/5 caffeine level
- Social Dog: A medium roast with 4/5 caffeine level
- Night Owl: A dark roast with 3/5 caffeine level
With the various coffee blends on her website, Chamberlain also shares her own coffee recipes so her customers can have inspiration. These recipes include iced coconut lattes, cold brew milkshakes, spiced coffee, cold brew, coffee ice cubes, Nutella hot coffee, iced mint lattes, and pumpkin spice lattes. Sticking close with her brand as a video creator, most of these recipes also accompanied by videos of Chamberlain making the recipes herself.