The Big Reach

NeoReach’s most interesting topics and trends.

Industry Report

Q3 Top Spenders and Creators on YouTube

For the 2022 Q3 report for top spending brands on YouTube, which covers July 1st through September 30th we utilized our social intelligence API and collected all of the videos that were posted on ...

Industry Report

TikTok Influencer Marketing 2022: A Landscape Report

Coming into 2022, governments and countries began re-entering business as usual, both socially and economically. To see how this event and context affected the market at large, NeoReach continued to ...

Industry Report

Year in Review Industry Stats: Influencer Marketing Report 2021

The twenty-first year of the twenty-first century: it was the year everyone was waiting for, or rather everyone was waiting for 2020 to end. 2020 was a year spent indoors with our eyes glued to our ...

Industry Report

Industry Report: Cryptocurrency Market Landscape

The cryptocurrency market has undoubtedly been on everyone’s radar for the past few years, regardless of the varied attitudes towards its growth and impact on the most popular sectors of mainstream ...

Industry Report

Industry Report: Music Industry and the Digital Social Landscape 

The music industry continues to evolve as artists find themselves getting more creative. With the pandemic slowly coming to an end, outdoor music is back… and so are the artists all over the ...

Industry Report

Market Analysis: Beauty Industry Report

The beauty industry market has taken over the world by full force, with different creators from every corner of the globe putting their lives out there for millions of people to see and comment on ...

Industry Report

Market Analysis Fitness Industry Report

In the world of influencer marketing, there are plenty of categories that an individual influencer can fit into. Technology, fashion, and beauty – the list goes on and on. However, recently, ...

Industry Report

Industry Report: Influencer Marketing for Real Estate

If you’re active on TikTok, you might have seen your fair share of real estate videos. As social media, and especially visual-heavy platforms like Instagram and TikTok, only get more popular, ...

Industry Report

Marketing Analysis Report: Why the Toy Industry Utilizes Influencer Marketing to Launch New Products

Following the demise of the United States’ most well-known toy retailer, Toys R Us, in 2018, the toy industry faced a steady decline in sales by 4% the following year. Since then, the toy industry ...

Industry Report

Marketing Analysis Report: How the Travel Industry is Utilizing Influencer Marketing in 2020

With the COVID-19 pandemic taking precedence in 2020, many brands in various industries have been negatively affected by a loss of sales. More specifically, the travel industry has taken a huge hit, ...

Industry Report

Marketing Analysis Report: Technology Industry Finds Success with Influencer Marketing on YouTube

Over the years, the technology industry has seemed to continuously stray away from traditional tech media in favor of influencer marketing. To put it into perspective, NeoReach conducted the Social ...

Industry Report

Marketing Analysis Report: How the Gaming Industry Invests in Influencer Marketing

Nowadays, the gaming industry has become the new hotspot for influencer marketing. In fact, influencer marketing seems to be transforming the industry as a whole, as a majority of brands are turning ...

Industry Report

Marketing Analysis Report: How the Fashion Industry Optimizes Social Media

For fashion brands, maintaining a bulletproof social media marketing strategy is key to achieving mass success. In fact, social media experts have even stated that social media is the natural ...

Industry Report

Marketing Analysis Report: The Growing CBD Market

Cannabidiol, better known as CBD, has become a popular natural remedy due to its calming effects without the mind-altering and euphoric “high” of marijuana. As an appealing option for those ...

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