How NeoReach helped The HISTORY Channel connect with a whole new audience on TikTok.
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In September 2021, the HISTORY Channel debuted its official TikTok account.
Hoping to expand their reach and boost their following from the start, they contacted NeoReach to assist with the launch. We helped the brand connect with a diverse range of influencers who created high-quality, engaging content for the campaign, rapidly growing the brand’s account.
From foodie grandmas, to hurricane chasers, to quirky intellectuals and paralympians - the 7 influencers on the Curiosity roster and subsequent range of content brings to life what HISTORY is all about – a hub for all, where content is as engrossing as it is diverse.
In just the first few weeks of the campaign, the 7 videos surpassed 12M views, with a total account reach of just over 21M. In terms of quick turnaround time, high quality videos, eclectic audience demographic reach, and post-performance - the Curiosity campaign for HISTORY is one of the strongest campaigns of the last several years on TikTok NeoReach has organized.
Perhaps most importantly, creators put incredible effort and speed into the videos, and they are outperforming many of their non-branded efforts.
@cookingwithlynja #sponsored Staying Curious with @HISTORY #todayilearned
@alexdwong Stay curious, dance safely. @HISTORY #HistoryofDance #SpookyHistory #CuriousHistory
♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound
@hunterwoodhall History is what we live on today. i’m curious about so many things and @HISTORY fuels my curiosity
@nickuhas History Fact! SF6 gas has been used in the electrical industry since the 1950’sFollow @history for the curious minds #historypartner #science
Mom with Killer Cooking Skills
Dancer
Paralympic Athlete
Former Professional Aggressive Inline Skater and Science YouTuber
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The HISTORY Channel made a bold foray into the world of TikTok, unveiling its new brand positioning as a place for all the curious. NeoReach helped accent the broad appeal of HISTORY by bringing a wide range of creators, and their eclectic interests, into the fold. TikTok content for @HISTORY performed at an exceptional threshold, and the brand account rapidly grew to 50,000+ followers just after its launch.
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