Promote a travel based user generated content campaign and resolve operational bottlenecks in influencer contracting, relationship management, and performance tracking.
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Through this campaign, we aimed to spread the values of community, diversity, and the celebration of our human experience.
Influencers have cultivated a massive reach and deep relationships with millions of fans. By connecting with these influencers, Airbnb can reach millions of people through trusted channels, scale up content production, and spark social conversations.
Airbnb partnered with NeoReach for its expertise in launching large-scale influencer campaigns and its online platform to identify, analyze, and manage influencers.
Influencers mentioned and linked to the Airbnb Functional video to drive traffic and interest. Through the stories told from the lens of the creators, coupled with their existing audience and reach we were able to climb to new heights.
YouTube, Instagram, Snapchat & Twitter were activated for this campaign to showcase firsthand travel experiences with Airbnb– an integral part of the journey.
We carefully selected the right influencers who reflected Airbnb's commitment to community, diversity, and the celebration of the human experience.
Lifestyle & Travel Influencer
Lifestyle Blogger & Vlogger
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We kicked off the campaign by consolidating the KPI goals, creative guidelines, and target influencer profiles. Published posts were tracked and reported in real-time through the online dashboard.
Our goal of spreading the values of community, diversity, and the celebration of our human experience was achieved. Is it possible to run a successful influencer campaign with only two influencers? We certainly think so!
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