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The social accounts of our favorite brands are booming, all thanks to the power of social media marketing. In recent years, brands have opted out of billboards and paper ads in exchange for digital marketing strategies to improve their reach and sales. With social media use on the rise, it only makes sense that brand social media accounts are more prevalent than ever before. But how powerful are brand social accounts? And how does a brand optimize content posted? In this blog, we will share helpful statistics and strategies to maximize the power of brand social accounts.
What does a powerful brand account look like?
Powerful brands possess strategic creative design and an appeal to their target audience. Similar to a blueprint of a house, brands must plan and strategically execute a social media presence that reflects the purpose and product of their brand. First, ask yourself, who are we? What does this brand do? Who are we selling this product or service to? How do we differ from competitors?
Powerful brand social media accounts have the capability to create a visual identity through the use of social media platforms. Through posting content to various platforms, a brand can successfully convey its purpose and product in a way that appeals to the target audience. Among the most powerful ecommerce brands is Etsy, an online market for small businesses. Etsy is successful in promoting the image of “shopping small” while promoting sales to the masses.
What content do I post on my brand social account?
When it comes to content, it is important to understand your audience and product. Brands must post content that reflects the product they are selling, and the way in which they would like to be perceived. There is much more that goes into content than posting a photo of a product. You must include all features of your brands’ services or products, and how beneficial they can be to your prospects. Don’t hesitate to include anything you think might increase excitement around your new product, such as enticing statistics, or heart-warming stories from customers.
View this post on Instagram
This Instagram post by Dae Hair, a hair product brand created by Amber Fillerup, is the perfect example of a brand’s use of Instagram. This ad offers the aesthetic of Dae Hair, the product, and exemplifies the perfect connection of owner and audience. The image and message encourages buyers to attend local events, and indulge in the warm and inviting products of Dae Hair.
What are the best social media platforms for brand social accounts?
1. Facebook
Facebook is among the most popular social media sites, and is one of the most powerful platforms in social media marketing, as Facebook has 2.5 billion monthly users. Facebook offers marketing tools like Facebook ads, which allow a brand to have instant access to a brand’s target audience. Facebook ads allow brands to filter gender, age, location, job, interest, and more when creating an ad. The ads offer different price ranges, while also allowing digital marketers to stick to their budget by setting daily or monthly spending caps. And if the power and convenience of Facebook ads aren’t convincing enough, here are a few Facebook stats:
- 1.59 billion people use Facebook every day
- Facebook stories are seen by 500 million people every day
- 83% of all women and 75% of all Men on the internet use Facebook
- 69% of all U.S. adults use Facebook
- 88% of online users between the age of 18-29 are on Facebook
- 93% of marketers use Facebook Ads regularly
- The average CPC for Facebook Ads is $1.86
- The average CTR is 0.9%
- The average CPM is $11.20 (Learn more about CPM here!)
- Facebook’s share in the digital advertising market is 19.7%
- Facebook’s potential reach of advertising is 1.9 billion
Ready to optimize your Facebook social media strategy? Check out this blog to learn how Facebook Creator Studio can help you monitor activity and more.
2. Instagram
Instagram is an image-based social network that lets users intuitively enhance their photos with a variety of artistic touches. The platform’s casual simplicity and appealing visual filters make it a smash hit among millennials: 90% of Instagram’s 400 million monthly active users are younger than 35, and 49% of adult users access Instagram on a daily basis.
Instagram offers ads similar to Facebook, allowing brands to filter through various demographics to reach a target audience. Instagram is the perfect platform for promoting products and services to the masses through creative and brand-unique means.
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3. TikTok
Launched in 2018, TikTok is arguably the best platform for quick and effective growth for brands on social media platforms. TikTok allows brands to post short, looping reels with various music and effects to their audience. 60% of TikTok users are between ages 16-25 years old, making TikTok the perfect platform for targeting young audiences.
With 500 million users worldwide, TikTok was the most downloaded app for iOS in the first quarter of 2018 and has been a success ever since. Through using popular trends, hashtags, and utilizing influencer marketing, TikTok is the perfect space to grow your platform in a short amount of time. Here are a few tips for growing your brand’s platform on TikTok:
- Cross-promotion
With TikTok being among the most popular platforms on the internet right now, TikTok should be your go-to for the cross-promotion of your brand. Having a TikTok account will only increase the exposure and sales of your product and services, Instagram and Facebook alone will not cut it. The more users a platform has, the users will be exposed to your brand. Given that TikTok has millions of active users daily, TikTok presents the ultimate opportunity for exposure.
- Use analytics
TikTok allows brands to have insight into how many users are watching and sharing your TikTok videos. This tool is useful, as it gives insight into the algorithm, which can help you make it in the For You page of users across the world! Getting on the For You page would allow your brand to achieve the exposure necessary to build your platform, as getting onto the For You page comes with maximal views and followers.
- Use sounds and hashtags
So, how do you get onto the For You page? How do you grow your account? Well, it all starts with trends, sounds and hashtags. Through using popular TikTok sound and trending hashtags, it will make it easier for your brand’s platform to grow on TikTok. Try the following popular hashtags, you might find that these hashtags can score your a spot on the For You page: #foryou, #music, #fyp. In addition, adding hashtags and captions relevant to your brand will allow your products to become more discoverable by those seeking your product or services.
@nike @nataliepluto out here making longboarding look like a breeze. Grab your board & BreakItDown!
Here is a perfect example of a brand that has a successful platform on TikTok. Nike posts various videos of popular TikTok users, allowing their platform to grow through the use of influencers, popular trends, and hashtags.
TikTok hashtags might seem like a code, but they really aren’t. See all the hashtag “secrets” for promoting your TikToks here.
4. YouTube
YouTube is a video-sharing service with over one billion users across the world, generating billions of views on a daily basis. Reaching more 18-49 year-olds than any U.S. cable network, YouTube is the definitive video content channel of choice for the online community. While the number of users earning 6 figures a year on YouTube is up by 50%, the rise of ad-blocking services leads many celebrity YouTubers to look to brand sponsorships as a primary source of revenue. This presents the perfect opportunity for brands to insert themselves into popular YouTube videos to promote their products and services.
The domino effect
One success leads to the next. Brands can experience increased traction when all campaigns are housed under one account and when content is posted regularly. This keeps the ball rolling after one successful campaign, and primes the audience for future campaigns. This strategy is one used by all successful brand social media accounts. When one success occurs, more are bound to follow with persistent posting and brand-specific content.
