Weekly Top Spenders on YouTube

Top Spenders on YouTube Leaderboard for July 4, 2021 – July 11, 2021

By Editorial Staff

Below are this week’s top spenders on YouTube from July 4, 2021, through July 11, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

On this week’s Top Spender’s list, we are seeing brands spend less than last week, as well as 4 new brands coming into spots 6, 7, 8, and 10 on the list. Our number one Top Spender from this week has returned to Keeps, who spent $707,044.89 and had 18 sponsored videos. Our featured Keeps post was with New Rockstars, a Marvel channel on YouTube. In this video, New Rockstars is breaking down the 5th episode of the new Loki TV series as well as pointing out spoilers and hidden easter eggs. He also highlights Keeps and their hair loss products. Check out the link below to view New Rockstars’ video and to look into Keeps.

Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have four new brands: Off the Record, Credit Karma, Malibu Rum, and Cheez-It each spending over $150k. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next Tuesday!

1. Keeps

  • Influencer Media Value: $707,044.86
  • Number of Videos: 18
  • Total Video Views: 5,446,642

Featured Video:

2. Google Search

  • Influencer Media Value: $585,614.96
  • Number of Videos: 1
  • Total Video Views: 4,101,562

Featured Video:

3. GFuel

  • Influencer Media Value: $403,398.08
  • Number of Videos: 19
  • Total Video Views: 3,095,766

Featured Video:

4. ExpressVPN

  • Influencer Media Value: $402,651.02
  • Number of Videos: 20
  • Total Video Views: 3,209,619

Featured Video:

5. Skillshare

  • Influencer Media Value: $267,217.06
  • Number of Videos: 13
  • Total Video Views: 1,675,107

Featured Video:

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6. Off the Record

  • Influencer Media Value: $263,097.98
  • Number of Videos: 2
  • Total Video Views: 1,830,281

Featured Video:

7. Credit Karma

  • Influencer Media Value: $203,908.26
  • Number of Videos: 1
  • Total Video Views: 1,488,547

Featured Video:

8. Malibu Rum

  • Influencer Media Value: $202,513.20
  • Number of Videos: 1
  • Total Video Views: 2,444,415

Featured Video:

9. NordVPN

  • Influencer Media Value: $159,780.62
  • Number of Videos: 4
  • Total Video Views: 982,614

Featured Video:

10. Cheez-It

  • Influencer Media Value: $152,001.58
  • Number of Videos: 1
  • Total Video Views: 1,213,901

Featured Video:


This article was written by Alyssa Thompson

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