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While large-scale influencers commonly dominate social media, the truth is there’s more to online success than a huge audience. Many top micro influencers tend to draw in more reach and engagement than their powerhouse counterparts – with just a few thousand or tens of thousands of followers. Using their smaller communities to craft brand collaborations and loyalty online, they’re redefining success for content creators. Their smaller but more loyal fanbases are reminding brands that numbers aren’t everything.
Top 10 Micro Influencers on Instagram
1. @r0saliee
Rosalie Briere, a UGC creator and self proclaimed “micro influencer” on Instagram, has the perfect platform blend of unique content, personality, and aesthetic. Her authenticity gave her the opportunity to build her small but mightily loyal follower base. In building her follower base, she’s been able to work with niche brands and create relatable content.
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The French micro influencer is steadily growing, as her mix of fashion, lifestyle, and beauty posts continuously add to her evolving brand. Alongside advice and stories, her community reach and engagement grows alongside her content – giving her supporters a sense of community.
2. @nuhvayuh
Heaven, the face behind @nuhvayuh on Instagram, has quickly grown into one of the top micro influencers on the platform – while also building her other brands and organizations dedicated to crafting communities for others in her position.
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In general, her content can be classified as “lifestyle content.” In addition to showcasing her lifestyle, Heaven shares content surrounding her wedding day and advice on getting into content creation. From strategies to collaborating with brands to making space for your individual creativity, there’s something for everyone on her page.
3. @alexander_kochashvili
Alexander Kochashvili’s Instagram is rising into one of the top micro influencer platforms, especially amongst NYC-based creatives. Unique UGC and artistic personal content are the name of the game for this micro influencer – and we’re obsessed.
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With a unique aesthetic and personality, it’s no surprise that followers and brands are just as obsessed as we are.
4. @heidir.r
Heidi Rivera, a Puerto Rican micro influencer and content creator on Instagram, has grown a platform of over 95K with her content mixing fashion, lifestyle, beauty, and self confidence advice.
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Rivera is dedicated to providing a safe space for women to practice self-love. This dedication ensures that while her community grows, the loyalty and devotion remains at the heart. While she does have brand partnerships on her platform, like other top micro influencers, they are often presented more genuinely.
5. @thetaynic
Taylor Nicole, better known as @thetaynic on Instagram, has built a platform with her unique content creation, influencing, and model-centered lifestyle. Sharing experiences navigating her career, content from her life, and advice – her platform continues to evolve.
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Alongside partnerships with major brands like SKIMS, Nicole has been able to leverage her passion and talent for modeling. In doing so, she has been able to define her own online space – building a loyal community, as well.
6. itskayproctor
Kay Proctor, known as @itskayproctor on Instagram, is another top micro influencer with a unique flair that’s grown her a community of supporters nearing 80K. As an autistic woman, she openly shares her daily life alongside the struggles and unique perspectives she carries.
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Mixing travel, lifestyle, fashion, and music alongside her day-to-day content, it’s clear that Proctor’s personality is what drives her beloved content.
7. @sadiegray__
As a self-proclaimed “romanticizer,” Sadie Gray’s platform on Instagram makes the mundanity of daily life exciting – a difficult feat, especially in content creation, that’s built her a community of close to 47K followers.
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Despite being based in London, her audience ranges across countries. As she highlights her daily life through inspiring moments, unique recommendations, and situations to give advice, it’s clear why. Gray’s personality shines through her platforms. With a mix of fashion, relationship advice, and general lifestyle content, there’s something for everyone to enjoy.
8. @hannahdtrick
Hannah Dytrych’s Instagram platform, mostly consisting of fashion, style, and general lifestyle content, is the perfect blend of brand influencer and artistic aesthetic. Primarily working with Pacsun, she’s been able to hyper-focus on crafting her content to align with their brand’s vision.
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With a following of nearly 46K, her community only continues to grow. Her community drives high engagement and reach beyond her channels to prove it’s growth. As she travels, follows trends, and continues to share her life, her success will only continue to grow with her.
9. @babyybaconator
As a content creator and Twitch partner, @babyybaconator has transformed what a typical top micro influencer looks like, and added her own flare and interests to her massively successful channels. Mixing general advice, lifestyle content, and gaming onto her platform, she’s garnered the attention and loyalty of nearly 30K followers.
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Mixing her artistry with her style, beauty, and gaming, she reminds followers that it’s possible to be versatile and successful.
10. @honkeytonk_barbie
Sarah Mariah Parker, better known as @honkeytonk_barbie on socials, has blended travel, lifestyle, fashion, and beauty in a unique way on her platform – creating an entirely new identity and personality for herself that’s incredibly recognizable to people in her community online.
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While she does have a great deal of brand collaborations hosted on her platform, you wouldn’t notice it. Parker’s authenticity seeps through her page, making brands deals seamless. Able to craft a safe space for followers with similar vibes, interests, and personalities, she’s the pinnacle of a top micro influencer – who knows how to stick to their niche and build a loyal audience.
