Top 10 Dance Influencers on Social Media
Whether you enjoy dancing for fun, competitively, or for a living (as these unique influencers do), dancing is integral social phenomena from ancient culture to our modern times. Using social metrics and audience demographics, we used the Neoreach platform to identify the Top 10 Dancing Influencers across social media.
Influencer #1: Maddie Ziegler
Beginning her dancing career on the well-known Lifetime reality TV show, Dance Moms, Maddie’s fame has skyrocketed ever since. Maddie has starred in hit music videos by pop-star singer Sia for songs like “Chandelier” and “Elastic Heart”, which reached the peak of the music charts when released and attracted over 3 billion views on YouTube.
Maddie also modeled for large brands like Target and Ralph Lauren. Time magazine named her one of the most influential teenagers. Maddie has a vast following on all social media platforms, with a whopping 10 million followers on her Instagram alone. Her followers are mainly female (89%) and she reaches mostly teens from 17-19 years old. Those teens affiliated with big brands: Starbucks, MTV, Victoria’s Secret, and Disney.
Influencer #2: Chloe Lukasiak
Similar to #1 Dancing Influencer Maddie Ziegler, Chloe Lukasiak gained fame through Lifetime’s hit show Dance Moms. However, Chloe also landed a job as a spokesmodel for American Dancewear Company “Just for Kix” and has been nominated for a Shorty and Teen Choice Award. As well an appearance as a guest star on The Today Show and Good Day LA in 2011.
Chloe’s top YouTube videos include “Challenges” and “DIY” projects attract a wide array of viewers. Her channel has acquired over 1.3 million subscribers, and is composed of 90% female followers. Her followers mostly range from <16-19 years old, and reside in California, Texas, and New York State.
Influencer #3: Matt Steffanina
Matt Steffanina is a renowned dancer, producer, and choreographer born and raised in Virginia. He currently teaches hip-hop classes at the Millennium Dance Complex in Los Angeles, California. He has danced for top artists, including Chris Brown, Lil Wayne, Snoop Dogg, Busta Rhymes, and Tyga.
He has also been featured on hit television shows: So You Think You Can Dance and The Tonight Show. His Youtube channel accumulated 6.4 million subscribers and showcases videos of his choreography plus his dance moves.
Over half of Matt’s overall 12.7 million followers are aged from 17-19 years old. Most of them live in California, Texas, and New York. His fan base also stretches far beyond the United States, with 12% of his followers residing in the Philippines, and Brazil following closely behind.
Influencer #4: Willdabeast Adams
Willdabeast Adams is not only a famous dancer but a well-known choreographer in the realm of dance. He began his dance career in his home-state Indiana and worked his way through Chicago, eventually joined the stars in Los Angeles. He choreographs for a living at his own dance studio “immaBEAST”.
He has been featured on America’s Got Talent and choreographed for the contestants on the show So You Think You Can Dance. He has worked with artists such as T-Pain and DJ Tiesto. He’s a top influencer because of the close to 2 million followers on YouTube alone, and nearly 415 million total views. His followers affiliate with top brands including Instagram, Starbucks, MTV, and Adidas.
Influencer #5: Dominic Sandoval
Dominic Sandoval, better known as “D-Trix” by his 5.2 million fans, is a YouTube sensation. Aside from his 4.5 million YouTube followers, Dominic has gained a fanbase through his appearances on So You Think You Can Dance, and music videos for hit artists like Panic! At The Disco. One of Dominic’s most recognized accomplishments was his victory of the third season of America’s Best Dance Crew, which greatly increased his following on all social media platforms.
Using the Neoreach, we identified that 72% of Dominic’s followers are female and 66% of his overall followers are between 17-19 years old. The majority of his followers live in the United States, but his reach extends beyond the U.S. to countries like Canada, the Philippines, and the UK.
Influencer #6: The Jabbawockeez
Although ranking #6 on our list of Top Dancing Influencers, The Jabbawockeez are informally ranked #1 for the most inventive and interesting crew in the world of dance. The team’s signature white masks appear in every dance and are one of the team’s key components. The Jabbawockeez were the winners of the first season of America’s Best Dance Crew, and have continued to widen their fan base with nonstop tours through major cities like Las Vegas, Nevada, and Queensland, Australia.
The group also appeared at the 2015 and 2016 Universal Halloween Horror Nights event. The Jabbawockeez has nearly 1.5 million followers on YouTube alone, and 7.1 million followers across all social media platforms. Their followers associate with top brands, such as Instagram, Nike, YouTube, and MTV. Manila, Los Angeles, New York, and Las Vegas are the cities where a majority of the Jabbawockeez followers reside.
Influencer #7: Kyle Hanagami
Quickly spreading throughout the Los Angeles dance industry, Kyle Hanagami is move and shaker in the dance world. Currently, Kyle teaches at top dance studios in California including Debbie Reynolds Dance Studio, Movement Lifestyle, and Edge Performing Arts Center. He has choreographed for the X Factor, Nickelodeon, Justin Bieber, and the Black Eyed Peas.
His followers’ locations are diffused across the globe, with their homes ranging from the United States to the Philippines to the UK and to Indonesia. Most of his followers (85%) age from 17-24 years old, and are mostly female.
Influencer #8: Amy Marie Gaertner
Unlike any other influencer on this list, Amy Marie Gaertner is a self-taught YouTube personality who attracted close to 3 million followers on all social media platforms. Her Internet career exploded when she began to upload videos on Vine in 2013 of her dancing to hit songs and performing funny skits with other popular “viners”. Her top YouTube uploads include her “Freestyle Friday” videos, which obtain an average of one million views per video. They contribute to her whopping 25,401,087 total views on YouTube!
Her followers are nearly split evenly in relation to gender, with 51% of her total followers being male and the other 49% being female. Like the others, 81% of her followers range from 17-24 years old and mostly reside in California, Texas, New York, and Virginia.
Influencer #9: Misty Copeland
Specializing in ballet, Misty Copeland is a well-known dancer in the American Ballet Theatre. She has been dancing ballet since the age of 13 and has continued to grow and thrive in the art ever since. She has major accomplishments including taking first place in the Music Center Spotlight Awards, and National Youth of the Year Ambassador for the Boys and Girls Clubs of America in 2013.
Most of her followers are young adults, unique from the teenagers that the other influencers in this list attract. 51% of her following consists of 20-29-year-olds, with 80% of her total followers living in the United States. Her followers associate with top brands such as Starbucks, CNN, New York Times, and Huffington Post.
Influencer #10: Ian Eastwood
Last but certainly not least, is Ian Eastwood; dancer, choreographer, director, and actor. Born and raised in Chicago, Ian has been pursuing a career in dance since the age of 10. He has worked with renowned California dance studios such as Millenium Dance Center, Coastal Dance Rage, and Movement Lifestyle. He has also appeared on national dance shows such as America’s Best Dance Crew, Dancing With the Stars, and choreographed for artists such as Justin Bieber, Childish Gambino, and Zendaya.
His YouTube channel has approximately 800,000 subscribers, with his top uploads being videos of Ian and his crew, “Ian Eastwood and the Young Lions”, dancing to hit songs like “24K Magic” by Bruno Mars.
Most of Ian’s 2.1 million followers are female (78%) and 64% of his overall followers are 17-19 years old. His followers associate with top brands such as Instagram, Starbucks, MTV, Nike, and McDonald’s.
Note: Exact Influencer account values can vary due to account changes over time from the time of publishing.