Brands Celebrating Mother’s Day on Instagram

By Editorial Staff

Whether you are a brand, influencer, celebrity, or average Joe, this Mother’s Day is one we will be celebrating online. From touching captions to fancy photos, take a look at how brands are setting the stage to show some love this mother’s day on Instagram.

Let’s Get Personal This Mother’s Day

Not only do they have a captivated audience of mothers of all ages, but Good Housekeeping knows how to do Mother’s Day on Instagram. in past years, the brand has posted everything from darling brunch treats to quotes and inspiring mottos.

This year, Good Housekeeping is taking a different approach, like many other brands, to show their appreciation for moms on Mother’s Day. Touching personalized videos from the people behind the brand are honoring the real parts about being a mother during COVID-19. Authentically showing the joys and hardships of motherhood while stuck at home, brands are saying “we love you and we appreciate all that you do” through Instagram to reach as many moms as possible.

View this post on Instagram

Moms, you always impress us, but that’s especially true right now during these unprecedented times. That’s why we’ve teamed up with @meetibi from SanDisk to help moms all over the country connect, commiserate, laugh, and inspire each other. Share a picture or video of your MOMents—the good, the challenging, the funny moments that really show how motherhood has transformed lately— via the link in our bio by May 24th. You (or a mom you nominate) could be selected to receive an ibi to help stay connected with family & friends and a $300 gift card! #ShareYourMOMentsContest #MothersDay2020 — NO PURCHASE NECESSARY TO ENTER OR WIN. Share MOMents Contest. Sponsored by Hearst Magazine Media, Inc. Beginning May 1st, 2020 at 12:01 AM (ET) through May 24th, 2020 at 11:59 PM (ET) (the “Entry Period”), go to or on a computer or wireless device and complete and submit the entry form. Important Notice: You may be charged for visiting the mobile website in accordance with the terms of your service agreement with your carrier. Open to legal residents of the 50 United States and the District of Columbia, who have reached the age of 21 in their state or territory of residence at time of entry. This applies to entrant and her/his nominee, if relevant. Void in Canada and Puerto Rico and where prohibited by law. Contest is subject to complete official rules available at or

A post shared by Good Housekeeping (@goodhousekeeping) on


Many brands are using Instagram as a way to give back to moms this Mother’s Day. With giveaways to celebrate and reward deserving moms, not only can brands show their appreciation for mothers this way, but they can show their support for the added difficulty moms are experiencing right now with all their kids at home.

View this post on Instagram

GIVEAWAY CLOSED! Winners announced soon and will be DMed. 🎉 Mother's Day Giveaway! 🎉 We're kicking off our Mother's Day giveaway with some sweet gifts here on IG! We're giving away FIVE (!) prizes to 5 lucky winners!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • TWO Sephora gift cards ($125 each) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • TWO Minted gift cards ($125 each) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • ONE Madewell gift card ($300) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Enter below for a chance to win (no purchase necessary: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Like this post⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Leave a comment⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🗣 Be sure to head over to BabyCenter's Facebook page tomorrow for another amazing giveaway! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🗣 And the giveaways will continue on Friday on our BabyCenter Community. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This giveaway is open to *US residents only, 18+. Entries due by 5 PM PST 5/6/20. Winners will be announced here and DM'ed. This giveaway is not sponsored or endorsed by Instagram. #stayhomewithbabycenter #happymothersday

A post shared by BabyCenter (@babycenter) on

From stuff for the kiddos to items specifically for mom, brands are using this opportunity to build trust and awareness among mothers.

View this post on Instagram

🌸MOTHER'S DAY GIVEAWAY! ⁠ ⁠ We've got $300+ worth of products in this prize pack this Mother's Day. A huge "THANK YOU" to all the mamas who've been following us and supporting us. We are so grateful for all of your love during this difficult time❤️. ⁠ ⁠ Whatever the situation, we have plenty of ways to celebrate it and to make this Mother’s Day one we’ll always remember. Let’s start celebration from this giveaway! One lucky winner will win all 7 products from this ultimate prize pack🎁:⁠ * one Snuggle Me Organic Lounger ⁠ * one Brunette the Label "Babe Definition" Crew Sweater⁠ * one "I got this from my Mama" organic infant onesie ⁠ * one K'pure Sweet Mama Hydration body oil ⁠ * one K'pure SMOOTH sugar scrub ⁠ * one So Luxury Coco cream Soak ⁠ * one organic Nursery Moon decor ⁠ ⁠ How to Enter to win: ✨Make sure you are following us @activebaby_ca ⁣⁠ ⁠ ⁣✨Tag a friend who you think needs to know about this giveaway (tag friends in separate comment, each tag is an entry).The more friends you tag, the better chance to win. ⁠ ⁠ ⁣✨Give us some extra love? Share in your stories/page, don’t forget to tag us♥️⁠ ⁠ Winner will be randomly selected on Monday May 11th and notified via Instagram DM. Entries will be accepted up to 11:59PM EST Sunday May 10th. This contest is in no way sponsored, endorsed or administered by Instagram. Contest is open to residents of Canadian Provinces.⁠ ⁠ Pick-up is free. If the prize needs to be shipped, the winner needs to cover the shipping cost. ⁠

A post shared by Active Baby (@activebaby_ca) on

Bo$$ Moms

Kylie Cosmetics

Even though Kylie herself has been a mother for Mother’s Day already, Kylie Cosmetics pays tribute to the reigning Kardashian Jenner mother figure, Kris Jenner herself. Unlike other beauty brands owned by less world-renowned reality TV stars, Kylie Cosmetics can keep it short and sweet with a post showing just how boss moms really are. 

Jessica Alba 

Actress, entrepreneur, and founder of The Honest Company and Honest Beauty, Jessica Alba announced a brand new collection just for moms – Honest Mama.

Not only is she an advocate for mothers, but she is also hosting a live webinar on Instagram to educate and support moms everywhere as we approach Mother’s Day. Remember self-care as a mother is one of the most important things you can do for your family. Jessica Alba is using her platform on Instagram to encourage moms to be the example to their children, Mother’s Day, and every day.

Practical Posts

Influencers, brands, and your network of stellar individuals stuck at home are sharing practical posts on Instagram to help you make this Mother’s Day one to remember. While we can always count on our favorite mom influencers to inspire their followers to take advantage of this time with their families, brands have really stepped it up this year with quality content.

View this post on Instagram

YES! Only I was literally just imagining this and really think that at this point, Mother's Day should be at least a month.. soo, like everyday until Father's Day should work out just fine🤣🤣😉🥰🙌🙌😅 . . Love this RP via follow @mommywinetime . . . Follow @mrs_momivator for more great content all the moms and Mrs. can relate to! . . . . #moms #MothersDay #momhacks #momhumor #parentinghacks #parentingfunny #parenting #parentingtips #momtips #mrs_momivator #momivation #momsbelike #momlifebelike #mommemes #sahm #sahmlife #momaf #HappyMothersDay #quarantine #parentmemes #momsofinstagram #momsofig #momminainteasy #momstruggles #momproblems #parentingproblems #parenthood #motherhood #momlife #parentinghumor

A post shared by MOMIVATION💖 (@mrs_momivator) on

Hello Fresh

Follow in the footsteps of Hello Fresh as they surprise friends with a recipe box and cook together! A great inspiration for this Mother’s Day when you can cook for mom or take off the stress of shopping by ordering the ingredients pre-measured right to your door.

Ashanti Swimwear

This UK swimwear brand is reminding mothers that the realities of motherhood are beautiful. They are promoting body positivity and encouraging joy postpartum instead of worrying about your body bouncing back.

Four Seasons Westlake Village

What can you get for mom when you can’t get to her? Though you may be apart, Four Seasons Westlake Village is showing that you can still celebrate with your mom and give her some peace of mind. Take a live morning yoga class #togetherapart and treat it like you are both on a beautiful getaway– staycation style!

Mother’s Day Instagram Captions

Still in need of some inspiration for your own post this Mother’s Day on Instagram? Woman’s Day magazine is bringing you options to tell mom how much you love her!

You can choose from a selection of approaches:

  1. Mom quotes
  2. Puns
  3. Sweet and sentimental

Whichever you choose, make it personal to your relationship with your wife, mother, or mom figure in your own life. Sharing our love via Instagram for Mother’s Day does not take away from the meaning of this day. Be sincere and it could be this year’s e-card!

This article was written by Gabrielle Sinacola

Utilize this time to plan your influencer strategy and reach your biggest powerhouse users. Get started with us today!

Next Posts

How To

How to Drive Traffic to Your Website

Most people know what search engine optimization (SEO) is. The problem is many assume it’s the only way to generate traffic to their website. Luckily, this is far from the truth. Companies that ...


Why Your Brand Should Take this Time to Plan Your Influencer Strategy

With the uncertainty of COVID-19, some brands have begun to cut down on their marketing spend and cancel product launches due to nationwide shutdowns and stay-at-home orders. And for those in the ...

What are you searching for?

    Start a campaign with us!

    Submit the form below, tell us a bit more about
    your business, and we’ll be in touch shortly.
    Are you an Influencer? Sign up here

      We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies. Read More