Table of Contents
Instagram has over 500 million active daily users. Every second of every day, people like posts from their favorite brands, friends, celebrities, and influencers. While some users battle for the most likes through posting content, others simply enjoy engaging with the content on their feed. But why do likes really matter? Well, Instagram helps drive the economy. The highly followed influencers you know and love use their platforms to share products and brands straight to your feed.
Likes fuel the economy through the power of marketing. If you were wondering what posts receive the most attention on Instagram, you have come to the right place. In this blog, we will give you a rundown on the most liked Instagram posts.
Top 10 Most Liked Instagram Posts
1. Lionel Messi Winning the World Cup
In 2022, the most liked Instagram post was given a new face thanks to professional Argentinian soccer player, Lionel Messi. Messi ended up scoring a goal that ensured Argentina won the FIFA World Cup. In the post that now has 75.2 million likes, he is lifting the trophy into the air, presenting a face full of happiness and excitement.
View this post on Instagram
2. World Record Egg
On January 4, 2019, the world came together to break the world record for the most liked picture on Instagram by liking a photograph of an egg. With 61.1 million likes, the egg successfully became the most liked photo on Instagram by a landslide.
The egg beat out Kylie Jenner’s most liked picture on Instagram by 35 million likes in January of 2019. The caption of the most liked post read, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
View this post on Instagram
3. Lionel Messi with World Cup Trophy
You’ll find that Lionel Messi is actually on this list quite a few times and most of the Instagram posts that he’s managed to get into the most likes on have to do with him winning the FIFA World Cup for Argentina in 2022. In this one, with 54.2 million likes, he’s holding his trophy in his bed while he pretends to be sleeping.
View this post on Instagram
4. Cristiano Ronaldo and Lionel Messi For Louis Vuitton
Speaking of Lionel Messi, the famous soccer player can also be seen in another well-liked Instagram photo, posted by fellow soccer player Cristiano Ronaldo. This post, with 42.4 million likes, is a paid partnership with Louis Vuitton and features Ronaldo and Messi playing chess on a Louis Vuitton briefcase. This was a perfect way to sponsor the brand as well as show off some friendly and healthy competition.
View this post on Instagram
5. Lionel Messi Showing Off FIFA Trophy
Showing off his FIFA World Cup Trophy once again, Lionel Messi poses from the seat of an airplane with the golden prize. It seems that he can never show enough of it, as nearly every post ends up with millions of likes. Even just this simple one has 41.7 million likes!
View this post on Instagram
6. Lionel Messi Celebrating in Argentina
We think Lionel Messi made a point in 2022, with the numerous FIFA World Cup victory posts that he made which all ended up with so many likes. Of course, he had to make one post celebrating in Argentina with his fellow teammates, where thousands of people were ready to show their excitement and support for the win, securing a post with 34.2 million more likes.
View this post on Instagram
7. Cristiano Ronaldo Signing with Al Nassr FC
After the FIFA World Cup, a time when Instagram posts on the subject were thriving, Cristiano Ronaldo made a post announcing his signing with Saudi Professional League’s Al Nassr FC. This announcement gained 34.1 million likes and for good reason!
View this post on Instagram
8. Fiery Sunset
Making the list of most liked Instagram posts is actually a reel. It shows off a breathtaking view of a sunset and clouds as Liz, the photographer taking the video, drives down a road. It almost looks like the sky was on fire, gaining 34 million likes and becoming the most-liked reel on Instagram.
View this post on Instagram
9. Cristiano Ronaldo and Portugal’s Elimination
Unfortunately, for Cristiano Ronaldo, Portugal was eliminated from the World Cup and there was a lot of backlash received. Ronaldo posted a photo of him on the soccer field where he’s seemingly disappointed and captioned it with a long message explaining his dedication to the Portugal team. The post now has 33.8 million likes
View this post on Instagram
10. XXXTentacion
With over 33.2 million likes, one of the most liked Instagram posts is from rapper XXXTentacion, also known as Jahseh Dwayne Ricardo Onfroy, before his death in June 2018. The photo picturing the rapper’s side profile is the only photo that remains on his Instagram profile, and seems to be correlated to his album Skins. He released a music video prior to his death in which he attended his own funeral.
View this post on Instagram
