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JoJo Siwa Net Worth

By Editorial Staff

JoJo Siwa is known for her high-spirited personality, polychromatic clothing, and glamorous hair bows, making her an excellent role model for her preteen audience. JoJo has made history as a professional dancer, singer, actress, and author at just 18 years old, and her success doesn’t show any signs of slowing down. Interested to know the JoJo Siwa net worth and this fashionista’s rise to fame? This article has got you covered.

Basic Information

Joelle Joanie (JoJo) Siwa was born in Omaha, Nebraska on May 13th, 2003. Her mother, Jessalynn Siwa, is a dance teacher and studio owner originally from Iowa, and her father, Tom Siwa, is a chiropractor born and raised in Omaha, Nebraska. Jojo’s older brother, Jayden Siwa, is a 21-year-old baseball player that lives with their father in Omaha.

As of 2019, Jojo lives in Tarzana, Los Angeles. On YouTube, JoJo posted a house tour video on her channel, which has over 6 million views and 150k likes. reported that JoJo and her mother live separately from her brother and father, but her family still visits whenever possible.

Because of her mother’s occupation and Jojo’s desire to perform, JoJo was dancing at an extremely young age – JoJo’s performed her first dance solo when she was just two years old

Social Media

As a mega influencer, JoJo has a grand number of followers on each of her social platforms, with her TikTok and YouTube gaining the most traction. Her YouTube channel boasts lots of diverse content: videos with her fans, promo videos for upcoming projects and JoJo Siwa products, music and lyric videos, and random videos with her family.

Meanwhile, on JoJo’s TikTok, you can find clips and memes of her traveling for her D.R.E.A.M tour (that has since been delayed due to the COVID-19 pandemic).

YouTubeIts JoJo Siwa12.2M

Spokane. You made me so happy tonight 🥺 thank you for a perfect first concert back.

♬ Drilla – Opps & Blocks

JoJo on Abby’s Ultimate Dance Competition 

JoJo has been an internet sensation ever since her appearance on Abby’s Ultimate Dance Competition in 2013. On the show, young girls and boys competed for $100,000 and a scholarship to a prestigious dance academy. JoJo was only nine years old when she decided to compete, making her one of the youngest contestants on the show.

Despite being knocked out in week nine, JoJo was a top 5 contender. According to Glamorosi, JoJo admits that she was proud of how far she made it in the competition. Her appearance on the show was just the start of her legacy as, years down the line, she began making headlines for her immense success. 

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JoJo’s Appearance on Dance Mom’s

Dance Mom’s is a reality TV show following the lives of young talented dancers and their mothers as they train to become successful performers. JoJo first appeared on the show in season four in hopes of a spot on Abby Lee Miller’s elite dance team. 

In season five, JoJo was introduced to the team. JoJo and her mother remained active members of Abby’s dream team until the second half of season six when the duo decided to part ways with Abby and sign a deal with Nickelodeon. With the help of JoJo’s energetic personality, Nickelodeon helped JoJo establish her young fanbase. Eventually, JoJo and her mother made their final appearance on the show in season 8 as the duo began to work on other projects.

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Boomerang and Kid in the Candy Store

In May 2016, JoJo’s hot single Boomerang was released on iTunes; a few days later, Boomerang was uploaded to her YouTube channel. Boomerang tackles topics surrounding online bullying. JoJo encourages victims of bullying to keep moving forward and not fight fire with fire, which is recognizable in the lyrics “we don’t play it like that, we don’t even fight back.”

Boomerang received a gold certification from the Recording Industry of America (RIAA) in February 2017, platinum in late August, and multi-platinum in January of 2020. Boomerang accumulated over 940 million views and five million likes on YouTube, making the song one of JoJo’s most popular tracks.

In June 2017, the Kid in the Candy Store music video was uploaded to Jojo’s channel where it attracted over 260 million views and 1.4 million likes on YouTube. Kid in the Candy Store is a vibrant pop song about a child’s love for candy. The music video radiated with positivity and exploded in color, which became the norm for a typical JoJo music video.

Kid in the Candy Store received a gold certification from the RIAA in October of 2019, while another one of JoJo’s singles titled Hold the Drama also received a gold certificate. 

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JoJo’s Projects 

D.R.E.A.M Tour

In November 2018, JoJo announced that she would be going on tour across the globe, however, her tour was postponed due to the pandemic. As of 2022, JoJo is back on tour and is keeping fans updated on her social media platforms. If you’re interested in grabbing a ticket for one of her shows, you can find more information here.


I can’t believe tonight is my 100TH time performing this show🥺🙏🏼 SALT LAKE CITY LETS DO THIS!!!!

♬ original sound – Hannah Bate

JoJo as a Published Author 

On top of her success, JoJo is also a New York Times Bestseller author with her book JoJo’s Guide to the Sweet Life: #PeaceOutHaterz. JoJo has published 19 other children’s books like her JoJo and BowBow and JoJo’s Sweet Adventures series, seasonal books, guides, and other fun fantasy-filled stories starring the dazzling pop star. 


In 2018, Nickelodeon released the film Blurt!. The movie follows the typical life of a teenager named Jeremy who, after putting on virtual reality glasses, begins to spout everything he says out loud rather than keeping his thoughts to himself. JoJo plays the protagonist’s sister who tries to help Jeremy speak for himself.

The J Team 

The J Team premiered on Nickelodeon on November 7th, 2021. This time around, JoJo is front and center in this musical adventure where she learns to love herself and let her real colors show with her sparkly clothing and signature hair bow. According to BBC News, her famous bows are “more than just a hair accessory” as they symbolize “power, confidence, [and] believing-ness.”

JoJo Makes History on Dancing With the Stars

JoJo made history with her dance partner, Jenna Johnson, on Dancing With the Stars for being the first same-sex pairing in the show’s history. JoJo and Jenna ultimately placed second overall for the season and received positive comments on their freestyle dance of Lady Gaga’s “Born This Way”.

JoJo and Jenna received a perfect score of 40 for both of their dances, “I Love It” and “Born This Way.” By the looks of their performance, both the dancers had a blast, and JoJo, once again, showed off her talented dancing skills. Because JoJo considers herself a part of the LGBTQ+ community, the choice of song was perfect for her as she finally embraced her identity.

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JoJo Siwa Net Worth

JoJo’s got a handful of other projects that have made her a successful influencer, and it’s no surprise that this ball of sunshine would have an impressive net worth.

Though it’s difficult to determine what the JoJo Siwa net worth is because of her affiliation with Nickelodeon, the revenue she receives with her JoJo merch and hair bows, her profit on social media platforms, and the ticket revenue from her world tour, we can safely estimate the Jojo Siwa net worth is far into the millions.

According to Celebrity Net Worth, the JoJo Siwa net worth is anywhere between 14 and 20 million. It’s been reported that JoJo has sold millions of bows and other hair accessories – the actual number is not confirmed – and has probably earned a decent sum of the profits. JoJo also makes a significant amount of money with her children’s books, an incredible feat for anyone, let alone someone so young.

Likewise, JoJo has a wide variety of merch that’s aimed at her younger audience. JoJo merch can be found at JCPenny as the pop star has partnered with the store to sell products that promote positivity and anti-bullying. JoJo even has her own line of strawberry-flavored cereal with General Mills, making it possible that the JoJo Siwa net worth will continue to climb as she releases more products.

This article was written by Brianna Borik

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