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Hotel Influencers that Travel Buffs Should Check Out

By Editorial Staff

Traveling has been and likely will always be a widely beloved and life-fulfilling experience for individuals all around the world. And for some people, such as hotel influencers, the popular hobby can blossom into a career! If you love to scroll through Instagram for travel destinations, you’ve probably interacted with hotel influencers. Read to discover more hotel influencers for your social media Feeds.

What is a Hotel Influencer?

Hotel influencers are people who have established a significant following on social media platforms, such as Instagram, YouTube, or TikTok, and focus on creating content related to travel. They use their online presence and influence to showcase and promote various resorts. These influencers often collaborate with travel-related businesses to create content that highlights the accommodations, amenities, and experiences offered. A hotel influencer’s content may include:

  • Hotel Reviews: Influencers stay at various hotels and resorts and share detailed reviews of their experiences, including room tours, dining experiences, and interactions with staff.
  • Travel Tips: They offer travel tips and advice to their followers, such as how to find the best hotel deals, packing tips, and information on destinations.
  • Visual Content: Hotel influencers often post high-quality photos and videos of the hotels they visit, showcasing the ambiance, decor, and amenities.
  • Recommendations: They suggest hotels and accommodations that they believe offer unique and memorable experiences to their audience.
  • Itinerary Ideas: They may create sample travel itineraries and provide suggestions for activities and attractions to explore in the vicinity of the hotels they visit.
  • Discounts and Promotions: Hotel influencers may collaborate with hotels to offer special discounts or promotions to their followers, helping drive bookings and engagement.

Hotel influencers can play a significant role in the marketing and promotion of hotels since promotions influence their followers’ travel decisions. Many hotels and resorts recognize the value of partnering with these influencers to increase their online visibility and attract new customers. In return for their services, hotel influencers may receive complimentary stays, travel expenses, or monetary compensation.

Murad and Nataly Osmann

Murad and Nataly Osmann are a well-known couple on social media who gained fame for their “Follow Me To” photography series. The concept behind their series is that Murad Osmann takes photos of Nataly, leading him by the hand to various iconic and picturesque locations around the world. These photos are typically taken from Murad’s perspective, with his hand stretched out to hold Nataly’s hand and Nataly leading him towards a stunning backdrop.

The “Follow Me To” series quickly became a sensation on Instagram and other social media platforms, and it’s known for its romantic and visually captivating style. Their photos often showcase beautiful landscapes, landmarks, and exotic destinations, and they have visited and documented their travels to numerous countries and luxury hotels and resorts.


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A post shared by Nataly Osmann (@natalyosmann)

The Osmanns’ unique and creative photography style has garnered them a substantial following on social media, and they have used their influence to collaborate with various brands, including hotels and travel-related businesses. They are considered travel and lifestyle influencers, and their work continues to inspire travelers and photography enthusiasts worldwide.

If you have a personal love of travel, check out this list of our favorites to stay inspired throughout your adventures! 

Kiersten Rich

Next up is Kiersten Rich, also known as “The Blonde Abroad,” a popular travel blogger, photographer, and social media influencer. She is well-known for her vibrant and informative travel content, particularly on her blog and Instagram. Kiersten initially left her corporate job to pursue a life of travel and adventure, and she has been sharing her experiences and travel tips with her audience ever since.

Kiersten runs a successful travel blog under the moniker “The Blonde Abroad.” She posts a range of travel guides, tips, and personal stories about her adventures on her blog. Likewise, she has a strong presence on Instagram (@theblondeabroad), where she shares stunning photos and travel anecdotes. Kiersten also offers practical advice and tips for travelers, including packing tips, destination recommendations, and budgeting advice.

Her content is known for being both informative and visually appealing. Additionally, she is an advocate for female travelers and solo female travel. She wrote about her experiences as a female traveler, and her writing aims to empower women to explore the world.

The Vagabrothers

Alex Ayling and Marko Ayling are popular travel content creators. They are known for their travel vlogs, destination guides, and documentaries that showcase their global adventures and experiences. Their YouTube channel is primarily where they document their travels and share their experiences exploring different countries and cultures. Their content includes destination guides, travel tips, cultural insights, and stunning visuals from their trips.

Alex and Marko are known for their approach to “cultural travel.” They seek to immerse themselves in the local culture and connect with people in the places they visit. In addition to their travel vlogs, the Vagabrothers have created documentary series exploring various aspects of travel and culture. They have received recognition for their documentary work, which includes topics like sustainability, global issues, and cultural preservation.

The Vagabrothers have collaborated with tourism boards, travel-related companies, and brands to create promotional content and share their experiences. They have a dedicated and engaged online community of travelers who follow their adventures and often seek travel advice and inspiration from their content.

Alex and Marko Ayling have gained a substantial following and have played a significant role in inspiring and informing travelers around the world. While they are no longer actively producing YouTube content, their videos are well-made and quite nostalgic for all viewers.

Aggie Lal

Aggie Lal, also known as “Travel In Her Shoes,” is a popular travel influencer, content creator, and photographer. She is known for her visually stunning and culturally immersive travel content, which she shares primarily on Instagram and YouTube. Aggie Lal has gained a significant following for her unique travel experiences and her storytelling through photography and videos.

Aggie Lal is most well-known for her Instagram account, where she shares captivating photos and stories from her travels to various destinations around the world. She is recognized for her exceptional photography skills, and her images often feature vibrant landscapes, exotic locations, and cultural experiences. She has a unique talent for capturing the essence of the places she visits. 

In addition to her visually stunning content, Aggie provides practical travel tips and advice to her followers, ranging from packing tips to recommendations. Aggie also maintains a YouTube channel where she shares travel vlogs and videos that offer a more immersive look at her adventures.

Sorelle Amore

Sorelle Amore is a well-known Australian travel influencer and photographer. She is known for her photography skills and her ability to capture stunning self-portraits in various locations around the world. Sorelle popularized the term “Advanced Selfie” to describe her unique style of self-portraiture. She often uses remote cameras, tripods, and other creative techniques to capture herself in breathtaking iconic landmarks.

Likewise, Sorelle Amore hosts photography workshops and tutorials to help others learn to take self-portraits. She shares her travel experiences, photography tips, and inspirational content primarily on Instagram and YouTube.

In addition, the influencer collaborated with various brands, tourism boards, and photography-related companies to create content and destinations. As an advocate for sustainable travel and minimalism, she encourages responsible and eco-friendly travel practices.

Sorelle Amore’s work is recognized for its creative and visually appealing approach to travel photography and her emphasis on self-expression through self-portraits. Her “Advanced Selfie” concept has inspired many aspiring photographers and travelers to experiment with new techniques and capture unique moments during their journeys. 

Louis Cole

Louis Cole, also known as “FunForLouis,” is a British travel vlogger, filmmaker, and content creator. He is known for his YouTube channel, where he documents his global adventures, explores different cultures, and shares his experiences with his audience. Louis Cole’s content often includes travel vlogs, immersive cultural experiences, and adventure-related content.

Louis Cole runs a YouTube channel under the previously mentioned username “FunForLouis.” On this channel, he shares daily vlogs and longer travel videos from his journeys to various destinations around the world. Louis is known for his passionate travel videos. His content showcases a wide range of activities, including extreme sports, wildlife encounters, and cultural experiences.

Louis Cole often promotes a positive and healthy lifestyle, emphasizing mindfulness, well-being, and a sense of wonder for the world. His videos reflect his enthusiasm for exploring new places and trying new things. He has collaborated with fellow travel YouTubers and influencers and has partnered with tourism boards. In addition to travel, Louis has been involved in charitable work and social impact projects, including raising awareness about environmental issues and advocating for positive change.

Check Out These Hotels Influencers Now

In conclusion, whether you’re already a fan of these hotel influencers or not, this is a compilation of some exciting individuals that we think have earned a spot at the top. Next time you’re at home dreaming of your next adventure, take a look at the creators above for some larger-than-life content! While you’re here, check out these fantastic travel subreddits!

This article was written by Chloe Lomas

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