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For Gen Z, the meme lovers, and the chronically online – all of us, really – the “Hawk Tuah” girl became an Internet phenomenon. On a night out in Nashville, two words changed her life. Overnight, she found herself with fans, followers, and an unprecedented platform. Her Southern twang charmed the masses for a while, but that did not stop her from becoming embroiled in a cryptocurrency scandal. Read on for the full “Hawk Tuah” story and a peek into the Haliey Welch Net Worth breakdown.
Who is “Hawk Tuah” Girl?
“Hawk Tuah” girl, or Haliey Welch, is a 22-year-old from a small town in Tennessee. In June of 2024, she became a meme when she was interviewed by Vox pop YouTube channel, Tim & Dee. Outside a nightclub in Nashville, she encouraged the interviewer to “spice up the questions.” With her charming Southern accent and the simmering energy of a night out on the town, she answered a “spicy” interview question with a witty, crass comment: “You just gotta ‘hawk tuah’ and spit on that thang”.
Tim & Dee uploaded the video to TikTok and it went viral overnight. Tim and Dee had to file nearly fifty copyright claims due to other outlets reposting their video. The video turned into a meme, effectively naming Haliey “Hawk Tuah” girl.
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Haliey Welch’s Rise to Fame
At first, Haliey was unsure about the fame, but quickly realized she could spin a profit. She soon found herself represented by The Penthouse management company, who called her “America’s sweetheart”. She also found legal representation with Christian Barker of Christian Barker & Co.
Barker said, “Haliey has risen to fame with her cheeky humor – known to her friends as the female Theo Vonn, but after getting to know her on a greater level, I think her small-town, grassroots story and how a chance encounter on Broadway took her on this unexpected path to stardom will resonate with millions. We are proud to represent her on this journey.”
Soon enough, Haliey quit her job at a spring factory and opened up a merch line. She made $65,000 within the first couple of weeks, beating out other vendors attempting to sell “Hawk Tuah” merch. Since then, Haliey Welch’s Net Worth has increased dramatically. It is estimated that she has made “tens of thousands of dollars” off of her merchandise.
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Haliey quickly created social media platforms. She now sports 2.6 million followers on Instagram, which she made after her overnight virality.
Her first official interview was on Barstool Sports’ Plan Bri audio show, where she expressed her desire to be known as more than the “Hawk Tuah” girl.
Haliey has stuck with her “Hawk Tuah” branding. On her Instagram, she boasted content for “Hawktober.” In one video, Haliey and fellow influencer Chelsea Bradford taste test various coffees, trying to accurately guess the brands.
In another video, Haliey and Chelsea learn Muay Thai from Coach Al Lanier. Haliey puts on the big gloves to spar with her manager.
Haliey even launched a podcast called Talk Tuah managed by Jake Paul’s Betr Media Company. On the podcast, Haliey interviews celebrities such as Jojo Siwa, Wiz Khalifa, and more.
The YouTube channel for Talk Tuah has crossed over 200,000 subscribers, the highest number of views on one of her videos reaching 2.7 million.
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Haliey enjoyed her fame, hanging with celebs, DJing with Shaquille O’Neal, and surprising fans by joining Zach Bryan live onstage. With all these projects and appearances, what is Haliey Welch’s Net Worth?
Haliey Welch Net Worth
Haliey receives revenue from “Hawk Tuah” merchandise, which has reportedly made her “tens of thousands of dollars.” She also receives money from paid gigs. She reportedly received $30,000 for her first paid gig when celebrating her one million Instagram followers.
Haliey confirmed on the Bobby Bones show that she made “multiple thousands per event” which was “more money than [she had] ever thought [she would] make in a few weeks’ time.”
She surely received ad revenue from her Talk Tuah podcast, which has amassed over 200,000 subscribers on YouTube, and well over two million views.
Overall, Haliey Welch’s overall net worth is estimated to be $500,000.
Hawk Tuah Bitcoin Controversy
Just when everything seemed to be going smoothly, with Haliey Welch’s Net Worth at its peak, Haliey and her team found themselves embroiled in a cryptocurrency scandal.
On December 4th, 2024 Haliey Welch and her team launched a memecoin called $Hawk, or Hawkcoin. The launch was initially backed by investors, due to its high value of $500 million. After only a few days, the value fell rapidly to a mere $26.4 million. Investors rapidly lost profits, accusing Welch’s team of a “rug-pull” and “pump-and-dump” fraud scheme.
Cryptocurrency investigator Coffeezilla turned up the heat on Haliey Welch and her team. He called it one of the “most miserable horrible launches I’ve ever seen in my life.” He accused the team of “lying by omission,” claiming the team “pre-sold the tokens.” Worst of all, he exposed the team for preying on “non-crypto bros” or fans who have never bought crypto and did not understand what they were getting themselves into.
Investors filed class-action lawsuits against the Hawkcoin team. Public outcry against the scandal led Haliey to disappear from the Internet for a few weeks before releasing the following statement on Twitter/X:
“I take this situation extremely seriously and am fully cooperating with the legal team to uncover the truth and hold the responsible parties accountable.”
The cryptocurrency scandal will undoubtedly cause harm to Haliey Welch’s net worth. It remains to be seen whether or not Haliey, her team, and her “Hawk Tuah” brand can recover.
