Set the outcome
Define the fan action, the moment in the calendar, the audience and the measurement plan before creator selection begins.
Agency
Sports and athlete influencer marketing that turns fandom into demand.
NeoReach builds and runs sports creator campaigns across Instagram, TikTok, YouTube and Twitch — measured against tune-in, ticket sales, merchandise and the outcome your season depends on.
Featured sports result
- 23.5M
- Views of #DraftKings
- 10.8M
- Views of #MakeItReign
- 8.1M+
- TikTok views
Sports influencer marketing services
Sports influencer marketing services built around the fan action you need to drive.
Full-service sports campaigns
Strategy, creator casting, briefs, contracting, content, amplification and reporting — run by one senior team from brief to wrap.
Athlete partnerships
Athletes are the original influencers. We manage the partnerships that put a brand inside the ritual rather than around it.
Sportsbook & fantasy acquisition
Acquisition runs on the calendar. Odds-literate creators paired with tentpole moments — drafts, playoffs, rivalry weeks — with responsible-gaming compliance in every brief.
Game-day activations & event coverage
Capture the moment fans live for and bring the atmosphere of live sport to the audience watching at home.
Leagues, tournaments & global rosters
Global events need global rosters. Casting across regions and languages so one tournament becomes thousands of local moments.
Sponsorship amplification
Activate the rights you already hold where fans actually spend their time, and turn a logo placement into content people choose to watch.
Services by channel
See where each capability most naturally comes to life. Final channel selection follows your audience, objective and creative format.
| Service | TikTok | YouTube | Twitch | X | |
|---|---|---|---|---|---|
| Full-service sports campaigns | Leads on Instagram | Leads on TikTok | Leads on YouTube | Leads on Twitch | Leads on X |
| Athlete partnerships | Leads on Instagram | Leads on TikTok | Leads on YouTube | Not a lead channel for Twitch | Leads on X |
| Sportsbook & fantasy acquisition | Not a lead channel for Instagram | Leads on TikTok | Leads on YouTube | Leads on Twitch | Leads on X |
| Game-day activations & event coverage | Leads on Instagram | Leads on TikTok | Not a lead channel for YouTube | Leads on Twitch | Leads on X |
| Leagues, tournaments & global rosters | Leads on Instagram | Leads on TikTok | Leads on YouTube | Not a lead channel for Twitch | Not a lead channel for X |
| Sponsorship amplification | Leads on Instagram | Leads on TikTok | Leads on YouTube | Leads on Twitch | Not a lead channel for X |
Data, technology and sports expertise
Creator intelligence, fraud screening, compliance review and live reporting sit beneath every program — so creative work stays connected to the result.
$ 350 M+
Creator spend managed
250 M+
Creators indexed
400 +
Creator data points
Sports campaign results
See how odds-literate casting, tentpole timing and acquisition measurement came together for DraftKings.
A betting brand inside the sports calendar.
DraftKings partnered with NeoReach to expand their TikTok presence by activating 50 diverse creators during NFL season launch. The #MakeItReign campaign featuring custom touchdown dances and original music generated massive engagement and grew DraftKings' TikTok following by 30,000+.
- 23.5M
- Views Of #DraftKings
- 10.8M
- Views Of #MakeItReign
- 8.1M+
- TikTok Video Views
- 1.83x
- Return On Investment
One tournament, thousands of local moments.
FIFA partnered with NeoReach to generate international enthusiasm for the 2022 World Cup in Doha, Qatar by activating 17 influencers from 5 countries to experience the FIFA Club World Cup first-hand and create content showcasing Doha's culture and readiness.
- 1.4M
- Video Views
- 127K
- Total Engagement
- 17
- Influencers
- 5
- Countries Represented
Fantasy acquisition at game-day scale.
NeoReach designed a performance-based CPA campaign for FanDuel to drive fantasy sports user signups with revenue share incentives during NFL season.
- 5:1
- ROI
- 23M
- Impressions
- 10x
- Cost Efficiency vs Previous MCNs
- 7 Figures
- Influencer Spend
Sports channels
Channel selection follows the objective and the audience. Each platform has a distinct role in fandom, moment, proof and conversion.
-
Instagram
Athlete-led Reels and Stories where fans already follow the people they trust, and where a game-day moment travels fastest.
-
TikTok
Short-form reaction, ritual and rivalry content that turns a fixture into a cultural moment beyond the people watching live.
-
YouTube
Long-form breakdowns, analysis and behind-the-scenes access where fandom deepens and search demand keeps working between seasons.
-
Twitch + live
Co-streams, watch-alongs and real-time reaction with communities gathered around the fixture as it happens.
How we run sports campaigns
Build the roster
Match athletes and creators by fandom, region, format and historical performance — then fraud-screen every profile.
Create for the channel
Brief native concepts for how fans actually watch, with compliance written into every regulated brief.
Amplify and measure
Extend the strongest content with paid media and track performance against the agreed business outcome.
FAQ for Sports marketers
Ask anything else on the strategy call — a senior strategist runs the first 30 minutes.
Why does influencer marketing work for Sports brands?
Because sports buyers resolve trust through people, not ads. A credible creator shortens the path from discovery to purchase in a way paid media can’t — and NeoReach pairs you with the creators your buyers already follow.
How does NeoReach run Sports campaigns?
Senior-led from brief to wrap: strategy, creator casting from a 250M+ network, native content, paid amplification, and attribution piped to the metric you care about — reach, conversions, or ROI.
Which creators and channels do you use for Sports?
We match you to the channels where sports audiences already spend their time, and cast against audience, affinity, and performance — every profile fraud-screened for authenticity before contract.
How do we get started?
Tell us the outcome you’re chasing and the budget you’re working with. We’ll come back with a strategy, the right creators, and the number we intend to move. Book a strategy call — a senior strategist runs the first 30 minutes.
Let’s build your next creator program
Tell us about your goals and a senior strategist will scope the right mix of creators, channels, and measurement — usually within one business day.
- A senior strategist runs the first 30 minutes — no junior handoff.
- Category benchmarks and a creator shortlist for your exact audience.
- A measurement plan tied to the outcome you’re accountable for.
$350M+
Influencer spend managed
250M+
Creators indexed
13 years
Senior-led, since 2013
Trusted by
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