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Music influencers– whether they’re big-name pop stars or rising talent that’s been recognized on the Internet, they’re everywhere. With social media becoming an everyday norm, musicians are both connecting with their fans and starting their careers in a relatively new way. There are many platforms to either begin or endorse a music career on, such as Instagram, TikTok, YouTube, etc. Everyone is now connected, and pretty much everyone loves music, so it’s not hard to find your genre or niche, musician and fans alike! This list below includes some of the top music influencers out there today, so continue reading to see which of these names you know and love!
1. Loren Gray
- IG: @loren – 19.4M followers
- TikTok: @lorengray – 43.5M followers
- Twitter: @iamlorengray – 1.1M followers
- FB: Loren Gray – 540K followers
Loren Gray is a classic TikToker turned pop star. Rising to fame on TikTok, Loren Gray has created a huge following for herself as a music influencer. Some of her notable releases have been her first single “My Story”, along with “Queen” and her newest release, “Cake”. Besides music, she also does modeling, acting, and dancing.
2. Baby Ariel
- IG: @babyariel – 9.7M followers
- TikTok: @babyariel – 33.2M followers
- Twitter: @BabyAriel – 1M followers
- FB: BabyAriel – 321K followers
Starting out on musical.ly, Baby Ariel is a music influencer who has gained a large following amongst various different platforms. She gains millions of views on her songs, as her first single, “Aww”, has even gained 53 million views! Some of her other songs are “Perf” and “Gucci On My Body”. She’s not only a musician, however, as she’s also known for her role in Disney’s “Zombies 2”. She’s also been cast in shows such as “Bizaardvark” and “Baby Doll Records”.
3. Selena Gomez
- IG: @selenagomez – 177M followers
- TikTok: @selenagomez – 18.6M followers
- Twitter: @selenagomez – 61M followers
- FB: Selena Gomez – 69.3M followers
Selena Gomez is a well-known actress and pop star. Starting off her career through acting, she was a popular Disney Channel celeb during her time on the show “Wizards of Waverly Place”. Her music career began in 2009 with her band “Selena Gomez & The Scene” – however, Selena went solo in 2013. Ever since then, her solo career has been flourishing, as she’s sold over 7 million albums and 22 million singles.
4. Ariana Grande
- IG: @arianagrande – 187M followers
- TikTok: @arianagrande – 16.8M followers
- Twitter: @ArianaGrande – 73.9M followers
- FB: Ariana Grande – 36.8M followers
Always topping the charts, Ariana Grande is a music influencer whose name is everywhere. While she’s always been a musician, back in 2010, she was known for her iconic role in the Nickelodeon show “Victorious”. She began pursuing a career as a pop star in 2013, debuting with her album “Yours Truly”, and the rest is history. Her latest single is “Stuck with U”, which features Justin Bieber.
5. Cardi B
- IG: @iamcardib – 65.8M followers
- TikTok: @iamcardib – 2.6M followers
- Twitter: @iamcardib – 11.8M followers
- FB: Cardi B – 12.6M followers
Known as one of the most influential female rappers of all time, Cardi B has raised through the ranks to become the successful person she is today. As a popular rapper, social media personality, and actress, she started out as a social media personality on Vine and Instagram. She has also been a television personality, being on the show “Love & Hip Hop: New York”. With her debut studio album, “Invasion of Privacy”, she rose to fame as a rapper, as the album charted incredibly well on the Billboard 200. Since then, she has continued to release hit after hit.
6. Katy Perry
- IG: @katyperry – 97.3M followers
- TikTok: @katyperry – 4.2M followers
- Twitter: @KatyPerry – 108.5M followers
- FB: Katy Perry – 62.7M followers
Katy Perry is one of the biggest music influencers who debuted back in 2008. She’s released many hit albums that have topped the charts over the years, such as “Teenage Dream”, “Prism”, and her debut album, “One of the Boys”, which really kicked off her music career. While she makes mostly pop music, she has also experimented a little with rock and disco. Katy Perry’s popularity hasn’t slowed down since she started her career, as her newer albums continue to chart well. She’s even one of the most followed Twitter accounts!
Beyoncé, one of the world’s best-selling music influencers, is a popular R&B and pop singer. While she’s well-known for her solo career, her rise to fame began in the late 1990s when she was a part of the group “Destiny’s Child”. The release of her solo album, “Dangerously in Love”, charted at number one on the US Billboard 200 chart, which is one of her numerous successes. Some of her biggest songs that you may know are “Crazy in Love”, “Single Ladies (Put a Ring on It)”, and “Drunk in Love”.
8. Jacob Sartorius
- IG: @jacobsartorius – 9.3M followers
- TikTok: @jacobsartorius – 23.4M followers
- Twitter: @jacobsartorius – 1.6M followers
- FB: Jacob Sartorius – 1.1M followers
Another artist who started on musical.ly, Jacob Sartorius is a known singer and social media personality. He’s very popular with the Gen Z crowd, as his biggest following is on TikTok and formerly musical.ly, which are apps that have been known to attract a younger audience. A viral sensation, Jacob Sartorius has multiple well-performing music videos on YouTube, with his songs usually getting over 5 million views. His songs “Hit or Miss” and “Sweatshirt” are his most notable successes, both having over 50 million views.
9. Demi Lovato
- IG: @ddlovato – 83M followers
- TikTok: @ddlovato – 934.9K followers
- Twitter: @ddlovato – 55.9M followers
- FB: Demi Lovato – 35.1M followers
Demi Lovato is a singer and actress whose fame began with her starring role on the Disney Channel movie “Camp Rock”. Her music career, however, began in 2008, with the release of her debut album “Don’t Forget”. The album was a hit, along with her other albums, “Here We Go Again”, “Unbroken”, “Demi”, “Confident”, and “Tell Me You Love Me”. All of these albums have charted in the top 5 of the Billboard 200. She’s very successful with music, but also on television, as she was a judge on the show “The X Factor” as well.
10. Chance The Rapper
- IG: @chancetherapper – 11.7M followers
- Twitter: @chancetherapper – 8.3M followers
- FB: Chance The Rapper – 2.3M followers
Born on the internet, Chance The Rapper is a hip-hop artist and producer. Out of all the music influencers on this list, he avoided signing with major record labels that wanted him, preferring to do independent work. His popular releases include his mixtapes “Acid Rap” and “Coloring Book”. Both mixtapes brought him critical acclaim and media attention, with the latter earning him three Grammys. Besides his music career, he’s also very involved in social activism.
Check out some more top music influencers that didn’t make the list!