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Music influencers – whether they’re big-name social media stars or rising talent that’s been recognized on the Internet, they’re everywhere. With social media becoming an everyday norm, musicians are both connecting with their fans and starting their careers in a relatively new way. There are many platforms to either begin or endorse a music career on, such as Instagram, TikTok, YouTube, etc. Everyone is now connected, and pretty much everyone loves music, so it’s not hard to find your genre or niche, musician and fans alike. This list below includes some of the top music influencers out there today, so continue reading to see which of these names you know and love!
1. Conan Gray
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To start off our list of top music influencers, we have Conan Gray, a singer-songwriter who rose to fame by posting covers and original music on YouTube. He has been releasing singles and EPs since 2017 – which caused him to gain more and more followers on social media. In March of 2020, he released his debut album, Kid Krow. The album was a commercial success, especially the hit songs “Maniac” and “Heather,” the latter of which recently went viral on TikTok.
2. Madison Beer
Madison Beer is a talented artist who, similar to Gray, started her career by posting singing videos on YouTube. In 2013, Justin Bieber shared one of her videos on his Twitter account. After gaining national recognition from this video, she ended up signing with a record label and started releasing music in 2014. Since then, Beer has established herself as an influencer on multiple other social media platforms. Although she has released multiple EPs and singles, her first full-length album, Life Support, will be available in 2021.
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The next music influencer on our list is Nezza, a singer from California. Like many of the other music influencers on this list, she started as a YouTuber. She would post covers and dances, in addition to other original lifestyle content. After gaining recognition from her covers, the artist started releasing singles in 2018. She is now very popular on multiple platforms in addition to YouTube, namely Instagram and TikTok.
4. Loren Gray
Loren Gray is a classic TikToker turned pop star. Rising to fame on TikTok, Loren Gray has created a huge following for herself as a music influencer. Some of her notable releases have been her first single “My Story,” along with “Queen” and her newest release, “Alone.” Besides music, she also does modeling, acting, and dancing.
This next artist’s story is different from the other musicians on this list. Ashnikko, or Ashton Casey, rose to fame when her single, “Stupid,” went viral on TikTok in 2019. Although she had been releasing music since 2017, this was the first time her work had received national recognition. Since then, she has gained hundreds of thousands of followers on social media. She currently has over 1.5 million followers on TikTok and is very active on the platform.
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Mxmtoon is a musical artist who rose to fame through Instagram and YouTube, where she would post herself singing and playing the ukulele. Although her name is Maia, she has never shared her last name and chooses to release music under “mxmtoon.” She started releasing music in 2017 and dropped her debut album, The Masquerade, in 2019. She is currently very active on social media, where she posts lifestyle and comedy videos in addition to her musical content.
7. Baby Ariel
Starting out on musical.ly, Baby Ariel is a music influencer who has gained a large following amongst various different platforms. She gains millions of views on her songs, even her first ever single, “Aww,” has reached 54 million views! Some of her other songs are “Perf” and “Wildside.” She’s not only a musician, however, as she is also known for her role in Disney’s Zombies 2. She has also been cast in shows such as Bizaardvark and Baby Doll Records.
8. Dixie D’Amelio
After gaining recognition on TikTok, Dixie D’Amelio has become one of the most popular influencers in the world. Although she is new to the music world, the singer is already making waves in the industry. Her debut single, “Be Happy,” was very well-received by her adoring fans. She recently announced that she will be releasing a Christmas song with singer Liam Payne, which is a big milestone for a new artist. Dixie also starred in the YouTube series Attaway General and recently started her own podcast.
9. Brooke Butler
Brooke Butler is an influencer who rose to fame through musical.ly. Along with multiple other musical.ly stars, she was cast in the popular YouTube series, Chicken Girls. The show began in 2017 and is currently in its seventh season. After gaining recognition for her musical talent on the show, she started releasing original music. Today, she has over one million followers on Instagram, where she posts songs, covers, and shots from her life.
10. Jacob Sartorius
Another artist who started on musical.ly, Jacob Sartorius is a known singer and social media personality. He’s very popular with the Gen Z crowd, as his biggest following is on TikTok and formerly musical.ly, which are apps that have been known to attract a younger audience. A viral sensation, Jacob Sartorius has multiple well-performing music videos on YouTube, with his songs usually getting over 5 million views. His songs “Hit or Miss” and “Sweatshirt” are his most notable successes, both having over 50 million views.
Check out some more top music influencers that didn’t make the list