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Facebook influencer marketing has become one of the fastest-growing social media sensations while allowing users to gather their information about up-and-coming products quickly and efficiently. Companies throughout the world continue to bring different social media influencers from all walks of life to be the voice of their brand. Throughout this article, we will be going over the successes of the most effective Facebook campaigns. While there are many different variations of social media, we are going to discuss what works, what hasn’t, and tips for your brand to have the chance to be just as successful.
1. HelloFresh
The meal delivery company has been a constant factor in ensuring consumers are satisfied with their wide variety of meats, vegetables, and kinds of pasta. The company is constantly having promotions for its boxes including 20, 30, and 40% off. Some of the company’s ambassadors include Davina McCall, Annie Murphy, Mindy Kaling, and even Antoni Porowski. Through the promotion of HelloFresh to their fans, it showcases just how easy it is to make a healthy, well-balanced dinner in the comfort of your own home, especially during the COVID-19 pandemic.
Thinking of setting up your own foodie campaign? Check out the top list of food and drink influencers to find the best fit for your next campaign here.
2. Dollar Shave Club
Dollar shave club is exactly what it says on the tin – you can sign up online to be sent razor blades starting at just $1. Of course, there are other products they sell in addition to the blades such as shaving cream, moisturizer, and other shower products primarily specializing in men’s care. This company tracks a combination of your social media activity and wants to send you personalized ads on what you are viewing. This process is pretty common in digital sales because it is one of the most accurate methods of bringing someone information.
3. GoPro
For the past 3 years, the company has been hosting its “Million Dollar Challenge”, this time promoting its newest camera, HERO9 Black. To get involved with the social media campaign, all fans had to do was submit an unedited video featuring GoPro footage. Winners were then gifted an equal cut of 1 million dollars. This campaign was super successful as it was boosted to the company’s 10.9 million likes on Facebook. Something important to note about this social media campaign as opposed to others is how GoPro was able to successfully continue to post content with winners of the contest by posting Q&As, individual quotes, as well as a short clip from their submission. This marketing strategy is smart because it reminds you again of the contest winners and how maybe next year, that could be you.
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4. Ice Bucket Challenge (ALS Association)
This challenge will always tug at my heartstrings just because of how crazy large this campaign was. Over 17 million videos from 125 different countries is nothing short of amazing – and it raised awareness on an issue that wasn’t extremely prevalent at the time. $220 million dollars was raised for ALS Association with a grand total marketing budget of $0. Yup, you read that right. The association spent not even a single penny on marketing. It was just word of mouth through celebrities, people within their local communities, etc. I think it would be fair to say that almost everyone has an ALS video of themselves somewhere.
5. Google
Everyone knows just how important Google is to our daily lives, so the company doesn’t need much introduction. They consistently optimize their approach through Facebook ads, allowing other companies and brands to do the same through things like their SEO tools and more. To look more into what Google can do for you and your business, check out this link.
The influencer market continues to grow daily in terms of creativity for major companies across not only in the U.S but internationally, especially because of COVID-19. In the past year, we’ve seen a drastic jump in our society’s style due to being forced to stay at home. Athleisure and loungewear have become our new normal as we take our Zoom calls from home and even pajamas have made their comeback. With all of these amazing comfort styles, I can’t imagine ever having to go back to business professional and casual when this is all over. Another example of creativity would be companies relying heavily on their brand ambassadors to continue with the positive message even in times of difficulty. Toms, a footwear company who over the years has had a consistent “buy a pair, we will donate to children in need” practice continued on during the pandemic to donate ⅓ of their revenue to Global Giving Fund.
The cool thing about social media influencer campaigns is every single one will look different, have different goals and groups of people that they wish to attract, and be interested in their products. Additionally, you can also boost your posts with costs as low as a few dollars per day. Costs and promotion types will depend on what your company’s needs are, so be sure to check out all the available options.
Want to start utilizing Facebook? Check out this article on how to grab your target audience and grow your brand with a Facebook business profile, or read about using Facebook groups for your social media strategy here.
Since Facebook was started in 2004, the platform has grown into a sustained popular social media website. Through their strategy which combines different hashtags, product placements, as well as brand sponsorships, the website continues to flourish while the Facebook influencer marketing strategies continue to grow and reach consumers in a different light, often tailored to their internet browsing history. They can find different strategic patterns because companies always have different ways to grab their audiences. If someone shops at ULTA Beauty and goes on Pinterest to look up the must-haves for the season, companies are able to look into your past searches and have ads come up for you so you are more inclined to buy their products. This is a strategy that many companies tend to use as it’s the most accurate per person.
Facebook marketing isn’t for everyone. Lots of younger generations have never set up a profile and probably never will, but if your target audience spends considerable time on the platform, Facebook influencer marketing might be the high success campaign strategy you’re missing.
