The Big Reach

NeoReach’s most interesting topics and trends.

03.12.2019

Editors' Picks

Instagram vs. Tik Tok: App Battle

There’s a new kid in town. Tik Tok, the video-sharing app, is the now the world’s most downloaded iPhone app. It features short 15 second videos, which are soundtracked by music clips. Content is ...

02.13.2019

Editors' Picks

How Influencer Marketing Added Fuel to the Fyre Festival

The words “Fyre Festival” might bring a chill down your spine, but good news! Fyre Festival was not a total epic fail. Billy McFarland might not have been an expert in the finance department, but ...

01.16.2019

Editors' Picks

Egg vs. Kylie Jenner: Battle for the Most Liked Instagram Photo

A photo of a normal brown egg has beaten Kylie Jenner for most likes on an Instagram post. Yes, you read that correctly, an egg. The famous egg (shown below) set out with Jan. 4 with a single post ...

12.21.2018

Editors' Picks

Why Nano Influencers are a Huge Deal

If you’re tired of big social media influencers getting paid for ads, you’re in luck… sort of. Many companies are beginning to target smaller accounts, called nano influencers, to get their ads ...

12.20.2018

Editors' Picks

Drake vs. Kanye: A History of their Twitter Feud

In case you’ve comfortably established residence under a rock somewhere or are personally boycotting the use of any social media, then the feud between rappers Drake and Kanye West is nothing new ...

11.19.2018

Editors' Picks

Which is the Best Music App for your Phone?

By Jessica Paolucci All good things must come to an end, right? Well, It’s time to say goodbye to the LimeWire, YouTube to MP3, and AOL Radio days, because these powerhouse music streaming apps ...

09.07.2017

Editors' Picks

Part 3: How to Create Winning Influencer Marketing Campaigns Through Measurement, Testing, and Actionable Evaluation

Stellar Influencer Campaigns Series In our last part of our trilogy guide on influencer marketing, we show how to drive velocity in your campaigns. Using Campaign Acceptance Rate to Craft an ...

07.20.2017

Editors' Picks

Part 2: How to Simplify Your Influencer Marketing Workflow & Implementation Process

...

07.20.2017

Editors' Picks

Part 2: How to Simplify Your Influencer Marketing Workflow & Implementation Process

In the first part of this guide, we reviewed the real operational labor costs and discovered how inefficiencies add up quickly. For the second part of our trilogy: We review what are the proven ...

07.12.2017

Editors' Picks

Part 1: The Real Costs of Influencer Campaigns

It’s no secret that brands and agencies alike are experiencing a rapid growth in demand for influencer marketing campaigns. Since 2014, we’ve seen the industry grow from experimenting with ...

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