How NeoReach helped USIMS achieve over 300K downloads.
Downloads
Creators
Pieces of Content
Different Languages & Regions
USIMS brings affordable and reliable connectivity you expect from a conventional data package through an easy to use eSIM compatible in virtually every country you visit.
USIMS was looking to accomplish a handful of goals: increase brand awareness on a global scale, increase downloads and active users/eSIM installations, and scale revenue. The eSIM space is highly competitive and saturated, going up against giants like Verizon and T-Mobile, so USIMS needed an always-on approach to stand out amongst the noise that NeoReach could provide.
NeoReach created a multi-faceted approach that not only involved influencers but also involved SEO, ASO (App Store Optimization), social media management, and paid media management.
USIMS is looking to be a larger name within the eSIMS space. In order to do that, they need to increase their brand awareness on a global scale, entering over 16 new markets.
USIMS brings affordable and reliable connectivity you expect from a conventional data package through an easy to use eSIM. USIMS wants to have more customers, so they are looking to increase downloads and active users/eSIM installations.
With USIMS aiming to grow their customer base, they also focused on scaling revenue while ensuring profitable app installs. It was crucial for USIMS to drive downloads that would lead to long-term customer engagement and profitability.
Chief Marketing Officer
Head of Campaign Operations
Chief Digital Officer
NeoReach activated 39 creators across the globe to promote USIMS in their native languages, enabling USIMS to target those audiences directly.
NeoReach activated macro travel creators, asking them to promote USIMS in their native languages, to be able to target and speak directly to these audiences. The most memorable activation was sending a creator to the Paris Olympics, where she and her husband attended the opening ceremony. USIMS capitalized on this global event that the world was watching and used it as a platform to generate maximum exposure and downloads.
All creators are travel based creators and have easily been able to weave USIMS into their content. Some creators chose to take a heartfelt approach to the brief while others took a more educational approach; all of them, however, were able to highlight some of their favorite travel moments that have been powered by USIMS. In doing so, many of these posts have gone viral! This out of the box approach is what helps set USIMS apart from other players in the space.
NeoReach primarily onboarded Instagram creators, as well as some TikTok and YouTube creators.
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@alex.broggi No matter how far from home, @USIMS has me covered. Download USIMS to stay connected wherever you are. #ad #usims #travelessentials #esim #USIMSeSIM #explorer
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Our adventurously internet-connected travel influencers!
Travel and Lifestyle Vlogger
Travel Photographer
Travel Expert
Filmmaker and Photographer
Indian International Cricketer
Views
Downloads
New Customers
Average App Store Conversion Rate
NeoReach’s strategic approach played a pivotal role in helping USIMS exceed its goals, driving over 300,000 additional downloads. Through targeted influencer and data-driven campaigns, USIMS achieved an impressive 32% average app store conversion rate, solidifying their position in the market and expanding their user base significantly.
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