How NeoReach positioned InBody as the go-to tool for fitness and health enthusiasts.
Creators
Combined Total Audience Members
Total Campaign Engagements
Total Views
In 2024, InBody launched a robust influencer marketing campaign aimed at solidifying its position as the go-to health and fitness tracking tool for everyday consumers. By partnering with strategically selected creators, the brand focused on generating awareness, driving content-led engagement, and converting interest into measurable sales. With over 1,500 sales tracked across ten months, millions of content views, and tens of thousands of engagements, the campaign proved the power of combining authentic creator storytelling with smart paid amplification. The program revealed clear performance patterns: longer ad sets consistently delivered lower conversion costs, while content that showcased real results resonated most with target audiences. These insights laid the foundation for a more focused, efficient, and growth-oriented strategy for 2025.
The campaign content will align with key seasonal and commercial moments—such as spring fitness prep, summer sales, Amazon Prime Days, and holiday promotions—to ensure relevance and maximize audience intent. Each asset will be designed for year-round use, optimized for paid distribution, and leveraged across Meta, TikTok, and YouTube platforms.
This always-on model ensures InBody maintains visibility while strategically peaking around high-conversion sales windows. The brand will also gain full usage rights for all content for 12 months, allowing flexibility in creative deployment across owned, earned, and paid channels.
InBody's 2025 influencer marketing approach reflects key insights from the previous year. Now, they will be prioritizing quality over quantity. The creators were selected for their ability to convey InBody's message authentically and professionally.
Paid amplification plays a central role in the 2025 strategy. Dark ads and collaborative posts will be used to boost top-performing creator content, allowing InBody to scale reach and maintain sub-$40 CPCs. The media strategy emphasizes longer ad durations (30–60 days), which proved to drive the most consistent and cost-efficient results in 2024.
This campaign is rooted in a deeper understanding of InBody's core audience.Based on 2024 performance data, the primary demographic skews slightly female, aged 30–45, with busy lifestyles and a strong interest in measurable fitness progress. These consumers value convenience, results, and smart technology. Content that integrates goal-setting, health tracking, and relatable storytelling—especially from creators who are parents or wellness-focused professionals—will be prioritized. Keywords like “body composition,” “fat percentage,” “home fitness,” and “wellness tech” will inform targeting and creator content themes throughout the year.
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
Wellness Blogger & Singer-Songwriter
Online Fitness Coach
Online Transformation Coach
Keto Coach
Total Organic Reach
Projected Reach for 2025 Campaign
InBody’s 2024 influencer campaign proved that strategic creator partnerships, when combined with data-driven amplification, can significantly drive sales and brand visibility. By refining this approach for 2025—focusing on fewer, higher-quality creators and aligning content with key consumer moments—InBody is positioned to scale its impact even further.
Submit the form below, tell us a bit more about
your business, and we’ll be in touch shortly.
Are you an Influencer? Sign up here
