How NeoReach helped Clash App go viral
Impressions
Downloads
Peak App Store Ranking
Influencers
Clash App is a short-form video app that launched in 2020. Before the launch, the team contacted NeoReach for help with the process.
Clash's main goals were to build a loyal creator community for the launch, utilize their limited resources effectively, and time the launch correctly. NeoReach assisted Clash with these goals, building a strong influencer cast and timing the launch to overlap with country-wide uncertainty about TikTok’s future.
In this campaign, we assembled a powerful creator cast who primarily used Twitter and occasionally Instagram to promote Clash and drive traffic to the app store.
We were able to satisfy each of the brand’s goals. However, the incredible success of this campaign was mainly due to the perfect timing of posts made on Twitter and Instagram.
When President Trump announced TikTok's potential ban in the US, TikTok users were unsure where to turn. This predicament allowed an opening for Clash App to solidify themselves as a viable TikTok alternative. When #RIPTikTok was trending #1 on Twitter, the creator cast got #ClashApp to the #2 trending hashtag during the frenzy.
Music & Vlog YouTuber
Music Producer & DJ
Fitness YouTuber
Comedian
Impressions
Impressions
Downloads
Peak App Store Ranking
Influencers
The timing of the launch, in combination with the strong creator cast and strategy, made this campaign relevant and impactful. The perfectly-timed tweets drove more than 250K downloads in just one weekend. In addition, Clash App shot up to the #2 spot in the App Store rankings for photo and video apps, making it to #17 overall. Brand awareness increased significantly, with creator content amassing over 20M impressions. In the end, this campaign was a smashing success.
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