Top 10 Beauty YouTubers

In the ever-evolving world of beauty, staying updated with the latest trends and techniques is essential. Beauty YouTubers have become the go-to experts for millions, offering invaluable tips, tutorials, and product reviews. Whether you’re a makeup enthusiast or a skincare novice, following the top beauty YouTubers on YouTube will keep you informed and inspired. Discover the leading influencers who are redefining beauty standards and making waves in the industry.

1. Zoe Sugg

YouTube: @ZoeSugg

Subscribers: 4.94 Million

Zoe Sugg, also known as Zoella, embodies a true authentic beauty influencer. Sugg is from England and has made a name for herself as a multifaceted media personality, entrepreneur, and author. In 2014, she ventured into the world of cosmetics with the launch of Zoella Beauty, quickly followed by a line of homeware products. This proved to be successful and by 2019, Sugg was receiving a combined annual revenue of £3.8 million. She also released a book called, Girl Online which shattered records for first-week sales for a first-time novelist. With two sequels and a non-fiction gem titled Cordially Invited Sugg has left a mark on the literary world. 

Beyond the pages of her books, Sugg’s vibrant presence extends to her YouTube channel, where she offers a delightful blend of beauty and lifestyle content. Known for her fun demeanor, she captivates audiences with her beauty tips and candid glimpses into her life. Her videos also feature her partner, Alfie Deyes, and their newest addition to the family. 

2. Mikayla Nogueira

YouTube: @mikaylajmakeupp

Subscribers: 616k

Mikayla Nogueira is a rising star in the world of beauty and content creation. Known for her vibrant personality with her famous Boston accent and expert makeup skills, Nogueira has captivated audiences across various social media platforms. She has gained a dedicated following on platforms like Instagram and YouTube, where she shares her passion for makeup artistry and beauty tips. 

With an eye for innovation, Nogueira continues to push boundaries in the beauty industry, collaborating with top brands and creating content that inspires and empowers her followers. Her story proves that when you’re passionate, work hard, and stay true to yourself, you can make your dreams come true.

3. James Charles

YouTube: @JamesCharles

Subscribers: 23.8M

In the realm of beauty YouTubers, James Charles is a true icon. With millions of subscribers and his iconic catchphrase, “Hi sisters,” James Charles is a powerhouse in the beauty community, nearly becoming a household name. His innovative makeup tutorials, stunning transformations, and engaging personality have captivated audiences worldwide. 

Beyond his exceptional talent with brushes and palettes, Charles is admired for his fearless approach to beauty, where he often pushes boundaries and challenges norms. Charles is without a doubt a trailblazer for inclusivity and diversity and has paved the way for aspiring artists of all backgrounds to thrive in the industry. 

His past role as the first male CoverGirl ambassador exemplifies his impact and commitment to breaking barriers in the beauty industry. He is also one of the first males to collaborate with Morphe cosmetics and create a line with them. With his fun-filled energy and insane creativity, James Charles continues to inspire and empower his fans, solidifying his status as one of the top beauty YouTubers of our time.

4. NikkieTutorials

YouTube: @nikkietutorials

Subscribers: 14.5 Million

Nikkie de Jager-Drossaers, known online as NikkieTutorials, has solidified her place as a leading figure in the beauty community. Hailing from The Netherlands, this talented makeup artist and YouTuber rose to prominence in 2015 with her viral video “The Power of Makeup,” sparking a trend of self-expression and empowerment. 

Nikkie’s authentic approach and undeniable skill have gained her a widespread following, earning her a spot on Forbes’ list of Top Ten Beauty Influencers in 2017. That same year, she earned prestigious awards at the Shorty Awards and the Teen Choice Awards, further cementing her status as a trailblazer in the industry. 

With Nikkie’s commitment to spreading positivity and inspiring millions, in January 2020, she posted a coming out video to her YouTube channel that amassed 30 million views within seven days. Nikkie’s coming out showed those within the trans community that they are beautiful too, and showed the haters that what really matters is self-confidence and self-love.

5. Manny MUA

YouTube: @MannyMua733

Subscribers: 4.85 Million

Manny MUA, a trailblazer in the beauty world, launched his YouTube channel in 2014, quickly becoming a sensation with his makeup tutorials and beauty tips. His collaborations with top brands like Makeup Geek, Morphe Cosmetics, OFRA Cosmetics, and Jeffree Star Cosmetics have solidified his status as a leading influencer. 

Manny’s down-to-earth and humorous approach on his videos has resonated with fans worldwide, pushing him to fame and making him the first male face of Maybelline. With his brand Lunar Beauty, Manny goes beyond cosmetics, creating a space for inclusivity and self-expression. Lunar Beauty is not just about makeup; it’s a community where creativity thrives and individuals can embrace their true selves.

6. Chloe Morello

YouTube: @ChloeMorello

Subscribers: 2.59 Million

Chloe Morello, the Aussie beauty maven, has captured hearts worldwide with her authentic approach to makeup and down-to-earth charm. Since 2012, she’s been sharing her makeup journey, garnering millions of followers across YouTube and Instagram. 

However, her path to success wasn’t always glamorous; Morello started as a freelance makeup artist while juggling college, eventually dropping out to pursue her passion. A small job at a crematorium led her to find solace in makeup tutorials, igniting her YouTube career in 2012. 

It was her big sense of humor and relatability that made her channel skyrocket. Morello’s authenticity and self-deprecating humor have endeared her to fans, reminding us all to stay true to ourselves, no matter the fame.

7. Lauren Curtis

YouTube: @laurencurtis

Subscribers: 3.32 Million

Lauren Curtis is by no means a newbie in the world of beauty YouTubers. She has been sharing content for almost a decade and she never ceases to amaze! From try-on hauls to makeup and hair tutorials, she covers a wide range of topics while also discussing health-related matters. Her upbeat demeanor resonates with audiences worldwide, making her a beloved figure in the beauty community. 

Curtis has forged partnerships with notable brands like Too Faced Cosmetics, which has helped her tremendously in growing her audience. She has also created her very own brand of lash and brow makeup called LOUNGEFACE, which has been a huge success. With her engaging videos and genuine approach, she continues to inspire and empower her followers on their beauty journeys.

8. Michelle Phan

YouTube: @MichellePhan

Subscribers: 8.64 Million

Michelle Phan is a pioneer in the beauty community. She has seamlessly transitioned from influencer to entrepreneur over the past decade. One of her ventures was co-founding a subscription cosmetics box, Ipsy, which was valued at over $500 million in 2015. Despite her entrepreneurial success, Phan remains committed to authenticity, stepping away from sponsored content to prioritize genuine connections with her audience. 

Phan’s YouTube channel is known for her uplifting and inspiring demeanor. She continues to share detailed and enjoyable makeup tutorials, bringing joy to makeup enthusiasts worldwide.

9. Carli Bybel

YouTube: @CarliBel55

Subscribers: 6.08 Million

Carli Bybel is a prominent American makeup artist and YouTuber. She is known for her detailed makeup tutorials, sharing reviews, as well as posting life updates. In addition to her online presence, Carli owns her own cosmetic brand, The Beauty Bybel. Her journey into entrepreneurship began in high school, where she provided makeup services to friends. Bybel later expanded to classmates seeking makeup sessions before special occasions. 

In 2011, as YouTube became more popular, she ventured into YouTube, initially promoting her services through business cards. Joining the YouTube Partner Program enabled her to monetize her content, paving the way for her current role as an influencer. Through brilliant marketing, Carli has built a thriving online presence, connecting with audiences worldwide.

10. Jackie Aina

YouTube: @jackieaina

Subscribers: 3.52 Million

Jackie Aina has one of the most captivating personalities on YouTube. With her expert makeup skills and unwavering commitment to diversity, she has become one of the top beauty YouTubers. Boasting over 3.52 million subscribers on her YouTube channel, she’s a true influencer in the industry. Aina’s content, which includes beauty product reviews and makeup tutorials, resonates with her dedicated audience. She often talks about the realities of skin bleaching, the societal pressure to wear wigs, and makeup brands that aren’t inclusive enough for people with darker complexions. 

Additionally, she collaborates with famous makeup brands, showcasing and reviewing their products in sponsored videos. Beyond her YouTube ventures, Aina has expanded her entrepreneurial endeavors with her own company called Forvr Mood, which specializes in candles that emphasize mood and fragrance.