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Women’s History Month is a time to recognize the trailblazers who shape industries, challenge norms, and create lasting impact all around the world. In the world of marketing, women have long been at the forefront of storytelling, empathy, and innovation for thousands of brands.
To celebrate this month, we have compiled a list below of the top 10 women in marketing whose leadership, creativity, and influence have shaped the industry as we know it today. Women whose contributions are still utilized today. From global CMOs to fearless entrepreneurs, these women are the most influential leaders in marketing.
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1. Bozoma Saint John
Former CMO, Netflix | Author | Cultural Icon
Few marketers command attention and leadership like Bozoma Saint John. Known as a marketing powerhouse, author, and entrepreneur, she brings bold authenticity to everything she does. She has led marketing efforts at Netflix, Uber, Apple Music, and Pepsi. Huge companies that have relied on her creativity and innovation. She is also an advocate for representation within marketing and brings culture to the center of every brand she collaborates with.
2. Ann Lewnes
EVP & CMO, Adobe
The following entry on this list celebrating Women’s History Month is Adobe’s longtime CMO, Ann Lewnes. Under her leadership, Adobe has become one of the world’s most beloved brands. Within her work, she has focused on creative storytelling, customer-centric marketing, and data-driven innovation. Lewnes is a major pioneer in developing digital marketing to where it is today. While building one of the most respected marketing teams in tech, she also consistently advocates for underrepresented creators to have a voice in the industry.
3. Lorraine Twohill
Chief Marketing Officer, Google
Lorraine Twohill leads the marketing team for one of the most influential companies in the world. From product launches to brand storytelling, she has helped humanize technology while not losing the creativity the company stands for. In addition to her work at Google, she serves on multiple boards, including the board of directors at Palo Alto Networks. In her work, she has made global brands feel personal and human to everyday users.
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4. Kimberly A. Whitler
Marketing Professor, Author & Former CMO
A former executive at Procter & Gamble and David’s Bridal, Kimberly Whitler has become one of the leading voices within marketing leadership, especially on the CMO–CEO relationship. With her unique academic experience, she has been able to bridge academia and real-world execution. Her research in marketing has developed a myriad of strategies to elevate marketing’s influence within the world of advertising. She remains one of the most influential leaders on this list, and she is celebrating Women’s History Month.
5. Minda Harts
Founder & CEO, The Memo | Author
The next powerhouse on this list, celebrating Women’s History Month, is a leader focused on personal and community-driven storytelling. While not a traditional brand marketer, Minda Harts has built a powerful brand focused on supporting women of color in the workplace and team organization. Through her work in creating better workplace environments, she has changed the way so many companies lead and organize their brands. Her work truly demonstrates the power of purpose-led marketing and authentic audience building.
6. Sarah Hofstetter
President, Profitero | Former President, ComScore
Sarah Hofstetter is recognized for blending data, digital innovation, and human insight. As director of Kenvue and President of Profitero, she collaborates with leading marketing innovators who are changing the game in data integration. She is also a strong advocate of inclusive leadership and has helped modernize how brands measure and connect with consumers, ensuring campaigns reflect heart and passion.
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7. Emily Heyward
Co-Founder & Chief Brand Officer, Red Antler
The next leader on this list celebrating Women’s History Month is someone focused on turning startups into fully fledged brands. Emily Heyward has helped launch and grow some of the most recognizable modern brands, including Allbirds, Casper, and Away. The co-founder of Red Antler, she works closely with startups to achieve actual growth through decisive branding strategies. Her work proves that strong branding is a business advantage, not just a visual one.
8.Jill Soltau
Former CEO, JCPenney | Retail Marketing Leader
Jill Soltau is one of the top real marketing leaders in the world. She has led major retail brands through periods of intense change in determining what to highlight in their campaigns. By bringing customer insight and brand clarity to complex challenges, she has helped create strategies that connect with audiences and increase growth. Her career highlights the importance of focusing on the audience first and building a plan from there. Her work in executive marketing positions has shown how vital it is for brands to have creative, innovative leadership.
9. Aimee Johnson
Global Marketing Leader, Zillow
As the marketing leader at Zillow, Aimee Johnson has played a key role in shaping the company’s consumer-first strategy. Through more empathetic marketing strategies, she helped simplify the complex decisions around home buying and real estate. In such a high-stakes industry, this was vital for the company to figure out. Additionally, during her time at Zillow, she helped grow the Starbucks Rewards system and launch the Mobile Order service. In working with brands committed to serving their customers, her use of heart has transformed the industry.
10. Shelly Zalis
CEO, The Female Quotient
The final leader on this list celebrating Women’s History Month is someone redefining how brands think about gender equality, culture, and marketing. Shelly Zalis is the CEO of The Female Quotient. A company focused on advocating for a more equal workplace environment and on eliminating gender bias within advertising. Through this brand, she has built a movement that brings data, community, and purpose together. Within her advocacy, she serves on the board of directors for multiple non-profits, including the Wharton Future of Advertising. She also writes about gender issues in the media and advertising for Forbes and Time magazine.
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Honoring the Past, Shaping the Future
The women on this list represent just a fraction of the incredible leaders shaping the marketing world today. Their impact goes beyond campaigns and KPIs. They are continuing to build culture, open doors, and redefine leadership for the next generation. This Women’s History Month, it’s not enough to only celebrate their achievements. In marketing, we need to commit to amplifying more women’s voices in the industry. Making sure both companies and brands alike realize the power of inclusive marketing within teams and the campaigns themselves.
