Top Spenders on YouTube Leaderboard for June 20, 2021

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Below are this week’s top spenders on YouTube from June 20, 2021, through June 27, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

On this week’s Top Spender’s list, we are seeing brands spend around the same as last week, as well as 2 new gaming brands coming into spots 1 and 8 on the list. Keeps has now been kicked off from the top, with Dragon City taking its place. Dragon City spent $693,669.38 and had 3 sponsored videos. Our featured Dragon City post was with SSundee, a gamer on YouTube. In this post, SSundee creates a Willy Wonka Mod in the popular game Among Us. He also highlights Dragon City and its game. Check out the link below to view SSundee’s video and to look into Dragon City.

Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have three new brands: Dragon City, Shudder, and Monster Legends all spending around $300k or more. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next Tuesday!

1. Dragon City

Influencer Media Value: $693,669.38
Number of Videos: 2
Total Video Views: 5,018,786

Featured Video:

2. ExpressVPN

Influencer Media Value: $643,899.08
Number of Videos: 21
Total Video Views: 4,113,326

Featured Video:

3. Google

Influencer Media Value: $554,777.24
Number of Videos: 2
Total Video Views: 3,927,778

Featured Video:

4. Keeps

Influencer Media Value: $554,777.24
Number of Videos: 12
Total Video Views: 3,652,674

Featured Video:

5. NordVPN

Influencer Media Value: $461,209.22
Number of Videos: 9
Total Video Views: 2,796,684

Featured Video:

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