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Below are this week’s top spenders on YouTube from June 27, 2021, through July 4, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
On this week’s Top Spender’s list, we are seeing brands spend around the same as last week, as well as 4 new brands coming into spots 1, 2, 3, and 10 on the list. Our number one Top Spender from this week was Brilliant, who spent $835,678.48 and had 2 sponsored videos. Our featured Brilliant post was with Veritasium, a science channel on YouTube. In this video, Veritasium is betting with a Physics professor about a previous video where he went faster downwind than the wind. He also highlights Brilliant and its easy access to learning. Check out the link below to view Veritasium’s video and to look into Brilliant.
Every week at NeoReach, we like to highlight brands that are newly introduced to our Top Spenders list. This week, we have four new brands: Brilliant, Bespoke Post, Bad Habit, and Rhino Shield each spending over $275k. To learn about these new brands on our list, make sure to click each link below. And for more on next week’s Top Spenders, make sure to check back next Tuesday!
1. Brilliant
- Influencer Media Value: $835,678.48
- Number of Videos: 2
- Total Video Views: 5,553,106
Featured Video:
2. Bespoke Post
- Influencer Media Value: $561,219.92
- Number of Videos: 5
- Total Video Views: 3,251,049
Featured Video:
3. Bad Habit
- Influencer Media Value: $440,426.38
- Number of Videos: 1
- Total Video Views: 3,054,411
Featured Video:
4. Current
- Influencer Media Value: $430,683.46
- Number of Videos: 2
- Total Video Views: 1,996,737
Featured Video:
5. Keeps
- Influencer Media Value: $419,877.56
- Number of Videos: 14
- Total Video Views: 2,931,957
Featured Video:
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6. ExpressVPN
- Influencer Media Value: $351,444.74
- Number of Videos: 23
- Total Video Views: 2,942,912
Featured Video:
7. Squarespace
- Influencer Media Value: $349,589.22
- Number of Videos: 20
- Total Video Views: 2,161,434
Featured Video:
8. Manscaped
- Influencer Media Value: $347,843.52
- Number of Videos: 33
- Total Video Views: 2,240,644
Featured Video:
9. GFuel
- Influencer Media Value: $308,554.94
- Number of Videos: 16
- Total Video Views: 2,346,643
Featured Video:
10. Rhino Shield
- Influencer Media Value: $285,423.32
- Number of Videos: 2
- Total Video Views: 1,583,504
Featured Video:
