Top Spenders on YouTube for the Week of July 25

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Below are this week’s top spenders on YouTube from July 25, 2021, through August 1, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.

On this week’s Top Spender’s list, we are seeing brands spend more overall than last week and no new brands on our list. Our number one Top Spender from this week was Squarespace who spent $498,614.74 and had 19 sponsored videos. Our featured Squarespace post was with Babish Culinary Universe a cooking channel on YouTube. In this video, Babish is cooking “sloppy steaks” and he also highlights Squarespace and its products. Check out the link below to view Babish’s video and to look into Squarespace. And for more on next week’s Top Spenders, make sure to check back next Tuesday!

1. Squarespace

Influencer Media Value: $498,614.74
Number of Videos: 19
Total Video Views: 3,517,978

Featured Video:

2. Audible

Influencer Media Value: $463,168.96
Number of Videos: 7
Total Video Views: 3,419,112

Featured Video:

3. Bisect Hosting

Influencer Media Value: $456,241.98
Number of Videos: 2
Total Video Views: 3,901,781

Featured Video:

4. Manscaped

Influencer Media Value: $435,218.90
Number of Videos: 30
Total Video Views: 3,076,780

Featured Video:

5. Brilliant

Influencer Media Value: $433,939.58
Number of Videos: 2
Total Video Views: 3,124,451

Featured Video:

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