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Below are this week’s top spenders on YouTube from July 25, 2021, through August 1, 2021. We collected this data from over 600 YouTube videos using the NeoReach Social Intelligence API. All videos must abide by proper FTC disclosure regulations, be in the U.S. or Canada, and have over 10K views. Therefore, this leaderboard does not include all sponsored content from the previous week but, it does include the top major spenders on YouTube for the specified dates.
On this week’s Top Spender’s list, we are seeing brands spend more overall than last week and no new brands on our list. Our number one Top Spender from this week was Squarespace who spent $498,614.74 and had 19 sponsored videos. Our featured Squarespace post was with Babish Culinary Universe a cooking channel on YouTube. In this video, Babish is cooking “sloppy steaks” and he also highlights Squarespace and its products. Check out the link below to view Babish’s video and to look into Squarespace. And for more on next week’s Top Spenders, make sure to check back next Tuesday!
1. Squarespace
- Influencer Media Value: $498,614.74
- Number of Videos: 19
- Total Video Views: 3,517,978
Featured Video:
2. Audible
- Influencer Media Value: $463,168.96
- Number of Videos: 7
- Total Video Views: 3,419,112
Featured Video:
3. Bisect Hosting
- Influencer Media Value: $456,241.98
- Number of Videos: 2
- Total Video Views: 3,901,781
Featured Video:
4. Manscaped
- Influencer Media Value: $435,218.90
- Number of Videos: 30
- Total Video Views: 3,076,780
Featured Video:
5. Brilliant
- Influencer Media Value: $433,939.58
- Number of Videos: 2
- Total Video Views: 3,124,451
Featured Video:
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6. Hello Fresh
- Influencer Media Value: $411,117.82
- Number of Videos: 11
- Total Video Views: 2,635,729
Featured Video:
7. Skillshare
- Influencer Media Value: $392,700.44
- Number of Videos: 11
- Total Video Views: 2,180,643
Featured Video:
8. Honey
- Influencer Media Value: $319,702.84
- Number of Videos: 4
- Total Video Views: 2,177,673
Featured Video:
9. ExpressVPN
- Influencer Media Value: $301,816.78
- Number of Videos: 18
- Total Video Views: 2,088,091
Featured Video:
10. BANG Energy
- Influencer Media Value: $293,271.36
- Number of Videos: 7
- Total Video Views: 1,612,392
Featured Video:
