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While vegan influencers have become an incredible niche corner of social media, they play an important role in crafting the health and wellness space online. Lifelong vegans, plant enthusiasts, or environmental advocates alike, most host a balance of informative and engaging content on their platforms. These influencers make knowledge about veganism fun, accessible, and diverse. Crafting communities centered around healthy lifestyles and intuitive mindsets, these vegan influencers’ stories have the opportunity to both connect users and change their lives, habits, and perspectives. Check out these top 10 vegan influencers, with influential claims to the vegan space on Instagram:
Top 10 Vegan Influencers on Instagram
1. Diana Edelman
- Followers: 31.8K
Edelman, also known as @thedianaedelmen on Instagram, hosts a platform entirely focused on diversity, inclusivity, and accessibility for vegan enthusiasts, lovers, and even skeptics. With her platform and her show “Good Fork,” she’s able to travel, try out new restaurants, and advocate for the benefits of living a vegan lifestyle from an intersectional perspective.
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Unafraid to talk about the social and economic discussion points when it comes to veganism, Edelman breaks down the barriers and stigmas associated with the lifestyle for many demographics and communities. From makeup to breakfast, she’s there to help recommend and advocate for you – hosting informative, relatable, and inclusive content on her page.
2. Nzinga Young
- Followers: 101K
Young, better known as @veganzinga on Instagram, is the NYC-based aesthetic wellness influencer everybody – especially vegan influencers – strive to be when they’re posting online. From travel, to meditation, to vegan eats, and her daily routine, she captures all of it in the picturesque, artsy, and beautiful way her followers love.
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Living simply and holistically, despite being in the city, her page is a breath of fresh air – whether you’re looking for vegan wellness content or not. As she scans the produce aisles and tries out new restaurants, it’s equally entertaining and inspiring for the average viewer, while being informative for anyone looking to test out or “level up” their own vegan lifestyle.
3. Tabitha Brown
- Followers: 4.4M
Otherwise known as “America’s mom and auntie,” @iamtabithabrown on Instagram has grown massively since her initial spark on social media during the pandemic. Now, with a global hair care brand in stores, cookbooks, and shows – her following proves just as influential as her content.
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Originally solely focused on vegan recipes and nutrition, her platform now is all-encompassing of her lifestyle, family, and daily habits. From working out, to crafting the perfect mindset, to interacting and bonding with her family – she’s happy to share the entirety of it with her followers.
4. Andrea Hanneman
- Followers: 1.2M
Based out of Hawaii, @earthyandy on Instagram is entirely focused on highlighting the beauty of the outdoors alongside native nutrition, activity, and family life on the island. Providing tips for mindset and perspective shifts, parenting videos with her young kids, and food, there’s something for everyone to enjoy on her page.
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Diving deeper into her social media presence, it’s clear the foundation of her roots being a vegan influencer are still there – alongside her vast collection of vegan recipes and her book “Plant over Processed” that’s focused on nutrition and wellness from the inside out.
5. Alexis Nikole
- Followers: 1.8M
A self-proclaimed “environmental science enthusiast,” vegan food connoisseur, and foraging teacher, @blackforager on Instagram is the success story all vegan influencers hope for on social media. Originally making videos showing her foraging for edible plants and flowers near her home, her platform has now become an entire brand – as she takes her knowledge of veganism and plants to other podcasts, platforms, and channels.
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Now adding travel content and collaborations onto her channel, her following only seems to continue growing. As she platforms equally fun and informative content tailored towards vegans, plant lovers, outdoor enthusiasts, and even the average viewer, there’s something for everyone to love.
6. Tabatha James
- Followers: 32.9K
@thesensiblevegan’s platform on Instagram is smaller than other vegan influencers’ on the platform, but equally influential in setting the tone for colorful, bright, and diverse meals. With her book, “I Dance and Eat Plants,” she’s also been able to channel the colorful nature of her lifestyle into a children’s perspective – hoping to continue the power, sentiment, and beauty of veganism into the next generation.
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Platforming events in her community, day-to-day recipes, and tricks for implementing nutrition into new vegan diets, her platform is equally informative and entertaining for followers – giving her the chance to grow massively with more regular and intentional posts.
7. Nimai Delgado
- Followers: 814K
As the founder of Vedge Nutrition, a health and travel guru, and a creator known as @nimai_delgado on Instagram, Delgado’s brand online is much more than simply being a vegan influencer. With a diverse level of content, that both hyper-focuses on health and wellness, vegan food, and travel – his audience, reach, and engagement is incredibly diverse across the board.
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Also a professional bodybuilder, Delgado acts as a mogul in the fitness and workout industry – proving that consuming meat as protein isn’t 100% necessary to achieving a certain level and expectation of fitness or strength. Along with all of those accomplishments, Delgado clearly also prides himself on having never eaten meat. As a vegetarian from youth, to a vegan now, he’s always been plant-driven, mindful of meat consumption, and dedicated to the lifestyle.
8. Katie Higgins
- Followers: 570K
As the self-proclaimed “healthy dessert blog,” @chocolatecoveredkatie’s page is full of delectable recipes and satisfying treats for people making a shift in their eating habits and lifestyle. While most, if not all, of her recipes are vegan – they’re not specifically tailored towards people who’ve made that lifestyle change in its entirety.
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Making “healthy and vegan” versions of everyone’s favorite foods, she’s equally targeting the vegan community – that’s grown more voluminous in its niche corner of social media recently – and others on their own unique, healthy journeys.
9. Caitlin Shoemaker
- Followers: 826K
Shoemaker, better known as @frommybowl on Instagram, has grown an incredible presence on the platform by making easy, affordable, and accessible vegan recipes for anyone to follow. By making her page equally inclusive of the healthy lifestyle and celebratory of people looking to make the lifestyle change – regardless of their background – there’s something for everyone to enjoy.
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With a mix of travel content, traditional in-feed post, recipe reels, and snippets from her book “Simply Delicious Vegan,” she’s been able to diversify her platform and draw in new demographics on socials across the board. With massive growth in the past two years, it’ll be interesting to see how she can continue making unique content to drive follower growth and engagement up further.
10. Jasmine Briones
- Followers: 364K
Briones or @sweetsimplevegan on Instagram, is another vegan influencer with an incredible following and engagement growth in the past few years – platforming specifically Filipino recipes and other cultural delicacies on her page. Also dedicated to sharing glimpses into her life, including parenting her dogs, there’s something for everyone to enjoy.
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With easy to follow recipes, eccentric takes on classic dishes, and an all-encompassing platform with a personality flair unlike other vegan influencers online – she’s sure to continue growing in the space with intentional content.
