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With countless creators on YouTube, lifestyle vloggers stand out. Initially rooted in casual sharing, they’ve become highly sought after.
From travel vlogging, to parenting channels, to cooking – there’s a million things you can watch in the lifestyle vloggers genre on YouTube. Though many creators delve into this niche, a few elevate it with exciting, unique, and eccentric content.
1. Alex Costa
- Subscribers: 4.07M
Ranging from grooming essentials, to fashion advice, and self-image improvement – mostly for his male viewers – Alex Costa’s platform doesn’t primarily focus on his own lifestyle. Instead, he enriches viewers’ lives with interviews, tips, and success stories, helping them achieve success, happiness, and fulfillment.
His channel includes life vlogs and interviews but focuses mainly on self-improvement for both himself and his viewers.
2. Emma Chamberlain
- Subscribers: 12M
With an eccentric flair, loyal audience, and unique editing style, Emma Chamberlain’s YouTube channel has cemented itself as one of the most famous on the entire platform. She’s been building her lifestyle channel since 16, evolving it as she faces new challenges and personal changes.
From travel vlogs to fashion tips, Emma’s creativity and connection on YouTube are well-crafted. As she explores new industries, her audience grows.
3. Nicolas Fairford
- Subscribers: 199K
With the aesthetic flair and creative editing style that has everyone admiring his life, Nicolas Fairford’s channel harnesses all the luxurious and sought-after lifestyle qualities. From traveling the world, to cooking exciting meals, to relaxing in the most beautiful places – his lifestyle vlogs aren’t necessarily relatable, but are still engaging and exciting to watch.
Fairford’s channel features travel content, luxury trends, and personal engagement. He fosters community by connecting with viewers through personal conversations.
4. Sydney Serena
- Subscribers: 3M
With vlogs, daily chats, and beauty content, Sydney Serena’s channel mirrors that of a great deal of short-form content on other platforms – it’s not only easy to digest, it’s entertaining. She navigates life with viewers, answering questions, giving advice, and being candid about her struggles.
In addition, her grasp on trends – especially in the lifestyle and beauty industries – helps to keep her content relevant. Bright, bubbly, and entertaining – it’s the perfect channel when you need something light-hearted or relatable to watch.
5. Ellie Thumann
- Subscribers: 2.16M
As an early lifestyle creator on YouTube, Ellie Thumann has expanded her platform through years of content, collaborations, and refining her voice.
With a unique, light-hearted editing style, Thumann captures her luxurious, carefree life while candidly sharing her struggles with supporters. From career aspirations, to navigating womanhood, to being a public figure and content creator – she’s there to indulge us all.
6. Michelle Choi
- Subscribers: 2.23M
Michele Choi’s “Living Alone Diaries” offers a fresh take on YouTube, capturing the genuine struggles of Gen Z in their twenties.
From mental health, to career, to relationships, Choi isn’t afraid to get vulnerable on camera. Alongside lighthearted vlogs, she offers relatable advice as she navigates adolescence and hardship like everyone else.
7. Rachel Talbott
- Subscribers: 1.2M
As a musician and singer-songwriter, in addition to being a lifestyle vlogger, Rachel Talbott’s platform hosts a diverse array of content – ranging from daily vlogs, to healthy routine tips, and glimpses into her career with music.
Mirroring some of the lifestyle content that grew the industry at the beginning of YouTube, with trendy music and photo montages, Talbott’s channel is both an avenue for connection and a staple for nostalgic supporters.
8. Elena C
- Subscribers: 146K
Navigating early adulthood, university, and growing as a content creator online, Elena C’s YouTube channel has become the pinnacle of lifestyle content for many Gen Z users looking to relate to someone online. From daily vlogs in college, to travel videos, and tips and tricks for navigating your early twenties, Elena’s page is relatable – but also inspirational, for people struggling with finding their stride.
Sometimes, you just need the comfort of someone else’s voice, whether that’s a friend or a parasocial relationship through a vlog, and Elena’s successful in fostering that connection. Whether you’re a struggling college student or an aimless post-grad worker, you’re sure to find something that resonates on her page.
9. MyLifeAsEva
- Subscribers: 11.1M
Originally starting as a creator on YouTube in 2011, Eva’s lifestyle vlogger platform has evolved and transformed into a powerhouse community on the site – with an editing style, online voice, and personality that’s shifted incredibly since her original posts.
With travel vlogs, trendy tips, and a glimpse into the vulnerable aspects of her life, there’s something for everyone to enjoy – especially if you’re looking for a nostalgic glimpse into the creators and personalities that crafted the industry as a whole.
10. Amber Scholl
- Subscribers: 3.7M
With primarily shopping and fashion content on YouTube, Amber Scholl’s platform has garnered tons of attention online as the lifestyle space and longer-form content has grown more popular again.
Originally, a page dedicated to providing tips for “low-budget” spending for people with a taste for fashion, her content now features luxurious shopping sprees and trips. Whether it serves as an escape for her supporters, or simply an entertaining video, there’s tons of content that’s sure to catch your eye on her page.
