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It’s no secret that we at NeoReach are invested in the influencer career path. Our goal is to bring together talent and branding opportunities to create the best partnerships. But why are we so invested in the future of the influencer marketing industry? We are invested because we understand the value of this emerging space, and we know that the future is bright. To support our insights, we have gathered some key influencer marketing stats that help highlight the current state and expected trajectory of this industry.
1. 48% of customers say their first interaction is key to building trust.
Having a good first impression is always important, but did you know it also matters in marketing? Brands must show up early in new customer relationships to build trust that leads to long-term loyalty.
As a bonus influencer marketing stat, we found that 46% of consumers pay more for brands they trust. Trust is important in building the relationship between the customer and the brand. However, it also allows customers to invest further into the brand they trust.
Thankfully, building trust is one of the main reasons brands and companies invest in influencer marketing. The primary goal of this type of communication is to share an authentic perspective through a trusted voice.
2. 92% of marketers believe brand authenticity is essential.
It’s great to know that authenticity plays such an important role in the marketing and branding space. However, though it’s an important factor in a campaign, it’s not something that all marketers know how to do.
There’s been a shift in the way well-known figures and names interact with the public. That shift has to do with the desire people have for authenticity. Some marketing teams may be stuck in the mindset of creating perfectly polished advertisements. However, social media is born out of real people sharing their real experiences. These platforms are built on authenticity, which makes it easier to incorporate them into social media and influencer campaigns.
Learn more about the top ten Chinese beauty influencers.
3. To increase their brand awareness, 41% of brands use influencers. Influencer marketing is used by 2 out of every 5 brands to build awareness.
One of the main reasons for marketing campaigns is for brands to build awareness among present and future consumers. It is great to see that brands are beginning to understand the role influencers play in this goal. Influencers exist in so many different niches online that they may be the exact audience who would be interested in a product that is currently overlooked. Finding key representatives to build brand awareness around the right audience is the perfect way to drive both visibility and sales.
4. Social media has 12% higher brand recognition compared to websites or blogs.
Having a website and blog can help establish credibility for a brand, but most people today won’t discover them unless they already know the company exists. For this reason, social media has become the ideal platform for brand recognition because it can reach people who aren’t specifically looking for content related to the brand. Most brands have a social media presence, and sometimes, these brands decide that investing in the social media identity is more important than advertising new promotions. We may not have any influencer marketing stats on these types of accounts, but these top brand marketing strategies have surely caught our attention.
5. User-generated content impacts nearly 4 in 5 buying decisions.
We have all seen how easy it has become to get our next great purchase from affiliate links or the TikTok shop. Our buying decisions have become linked to the people and accounts we follow.
Influencer marketing stats tell us that consumers rely on User-Generated Content Software featured in Spotsaas for 79 % of their purchasing decisions. This may be because their feed introduces them to products they otherwise wouldn’t consider buying or because they choose to go with a product they have seen from their favorite influencers rather than a competitor with a similar product.
6. It’s worth noting that 54% of consumers say they want to see more video content from brands.
We may hear the message that marketing has become too intertwined in all aspects of our lives. And while that is a decent point to make and should be a topic of conversation, you might be surprised by how important many consumers find video content from brands. Having a well-constructed online presence gives consumers more options and helps them make more informed product choices. Consumers may be interested in having more content from brands to get a better understanding of the product before choosing it.
7. Revenue of a brand increases 33% with the help of consistent presentation.
One of the biggest benefits a brand receives from investing in an influencer marketing agency is having a consistent campaign presentation. This allows consumers to see the brand on multiple platforms and see that they are the same company with the same message.
Influencer stats also show that it takes most people five to seven times to truly internalize new information, so the more consistent a campaign looks across all areas, the more likely a new consumer will remember the brand. Having a consistent image is also helpful for personal branding.
8. 17% of marketers are expected to dedicate a separate budget to their brand for influencer marketing this year.
Our influencer marketing stats have found that now is the time to get involved; marketers are making room in their budget specifically for influencer marketing. Rather than entering an already crowded marketing niche, aspiring influencer marketers can start at the ground level, growing alongside a company as they discover what strategies work best for their campaigns.
Check out influencer marketing agencies in Dallas.
9. 64% of consumers prefer a brand with the same values as they do.
With so many choices, consumers’ purchasing decisions are influenced by more than just quality and price. Many people are aware of the power they have as consumers and want to use their dollars in ways that align with their values. Because of this, it can be helpful for a brand to add its key motivations and goals for its company. They will likely find customers who are loyal to the brand simply because of this shared interest.
10. 48% of customers prefer personalized advertisements.
We are still seeing the impact of the shift from traditional marketing to more personalized marketing. For a while, having ads that were personalized to someone’s habits and searching patterns felt invasive. But the reality of the day is that people are now more interested in having algorithms that tailor their social media experience to what they have already shown interest in enjoying. This also increases acceptance of personalized ads.
