Top Food Influencers On YouTube
We identified the top food influencers on YouTube to create a mouthwatering list for you. Using the NeoReach we analyzed each influencer profile to provide you with their performance metrics and audience demographics.
1: Rosanna “Ro” Pansino
Rosanna found success with her Nerdy Nummies series where she bakes many geeky and nerd-themed food like Pokemon Ice Cream Cones and Tetris Tater Tots. It is one of the most popular baking shows on Youtube. Her videos are creative and engaging, which have helped her gain more than 6 million subscribers! Her “challenge” videos, such as her Starbucks Challenge video (sponsored by Starbucks) and the Pizza Challenge video are also very popular and fun to watch. Ro has been sponsored by companies including Audible and Apple.
2: Epic Meal Time
Epic Meal Time is a Canadian YouTube cooking show hosted by Harley Morenstein and his friends. Their videos consist of extremely high-calorie and high-fat meals, made up of meat products and alcohol. Their videos are extremely comedic and captivating. In their most-viewed video of 27 million views, they order 45 burgers from fast food restaurants and combine them with a lot of cheese, bacon, and alcohol to create a giant fast food lasagna. Other similarly popular videos include TurBaconEpic Thanksgiving and Breakfast of Booze.
3: Jamie Oliver
Jamie is a British celebrity chef and is most widely known for his health English cuisine. He has done numerous television shows, wrote a number 1 bestseller book in the UK called The Naked Chef. His YouTube channel Jamie Oliver’s Food Tube includes expert tutorials on making all kinds of dishes like a Slow & Low Chilli Con Carne or Slow-cooked Beef Stew. Jamie has worked with many companies including Tefal, a cookware company, which he features in his advertisement video How To Be An Incredible Tosser like Jamie Oliver.
4: Laura in the Kitchen
With almost two and a half million subscribers, Laura Vitale is one of the most popular food tubers out there. She focuses on Italian cuisine but she also makes delicious sweets and breakfast goodies as well. Her tutorials are very informative, easy to follow, and interactive as she often adds extra commentaries, personal preferences, and interesting stories to engage with her viewers. In addition, she takes viewer requests to make tutorials of recipes, including the Ultimate Nutella Milkshake and the Oreo Milkshake.
5: My Cupcake Addiction
This top YouTube food channel is hosted by Elise and comprised of informative, easy to follow tutorials on how to make delicious cakes, cupcakes, sweets, and bakes. Some of her most successful uploads are on her Giant Sized playlist that includes a Giant Ice Cream Snickers Candy Bar and a Giant Ferrero Cupcake. One of her mostly-viewed videos is of her making a Skittles Rainbow Cake, in which she teamed up with Cookies Cupcakes and Cardio to make a creative, interactive tutorial.
6: Tipsy Bartender
This channel is “home to the largest social media gathering of drinking enthusiast in the world” and they include drink recipes and tutorials for every occasion, including a Watermelon Keg and a Giant Vodka Gummy Bear. The channel includes every type of liquor from rum, gin, to tequila and wine. It is run by Skyy John and is widely considered one of the most influential bartenders in the world. Due to its strong followings on social media, not just YouTube, this channel is a great resource to showcase alcohol products.
7: How to Cook That
Hosted by Australian Ann Reardon, How to Cook That is a well-known YouTube for making crazy desserts, creative cakes, and mouth-watering chocolate dishes. She is very friendly with great presentation and instructions for those who wish to try the recipes themselves. She made an iPad Cake tutorial video once, in which she introduces and reviews various apps, including Dumb Ways to Die, Spotify, and more, and makes the logos with food and puts them on the cake. Other popular and creative videos include her making a Minecraft Cake Village and a Converse Shoe Cake.
8: Byron Talbott
Byron is a professionally trained chef who started his YouTube channel to have an outlet to share his passion for food with other young chefs. His channel has many tutorials on how to make various breakfast, lunch, and dinner dishes, as well as side dishes and dessert. All of his videos are extremely informative and professionally presented. Check out his Crispy Eggs Benedict video or the Jalapeno Poppers video to see why he appeals to so many food enthusiasts.
9: Cupcake Jemma
Jemma lives in London and has a shop in the city called Crumbs & Dollies. In her free time, she runs her YouTube channel that includes helpful how-to-videos for baking and making sweets, such as S’mores Cupcakes and a Rainbow Cake (close to 3 million views). Her primary audience is mostly young adult women from the United Kingdom, but is also popular worldwide. She explained her success: “Kids watching me can identify with baking way more than they can with a marinara sauce. It’s visual. It’s a treat.”
10: Yolanda Gampp
Yolanda’s YouTube channel How to Cake It is extremely popular with many people as her following is almost at two million. She is a cake specialist with a knack for making funny and creative videos of making unimagined cakes like a Tim Hortons Cake, which she made to celebrate Canada Day. She also made a Sausage on a Bun Cake and a Sushi Cake with various assortments of candy and chocolate.
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