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Whether you’re looking for fashion inspiration, a curated collection of shoppable items, or simply a lifestyle-like vlog to follow from a fashion-driven creator, there’s a creator on YouTube to suit your interests. While fashion influencers have always been popular, regardless of their label and social platform, recently they’ve been able to flourish with in-app compensation and e-commerce integrations. With YouTube Shopping and TikTok Shop, these fashion influencers can both share their outfits, cultivate and grow a community interested in their style, and make money by sharing links to products and clothes users can buy directly on the app.
Regardless of what you’re looking for, here’s NeoReach’s top 20 fashion influencers on YouTube.
Top 20 Fashion Influencers on YouTube
1. Drew Joiner
- Subscribers: 308K
Up to date on the latest fashion trends, upcoming style curations, and the perfect “cool” aesthetic, Drew Joiner’s YouTube houses a variety of content with a similarly unique, eccentric, and informative flair.
2. HauteLeMode
- Subscribers: 906K
A more nontraditional YouTuber, without an aesthetic flair of their own, HauteLeMode instead investigates the fashion choices, events, and moguls of the industry. They unpack all the drama, excitement, and design flair that comes along with being within the fashion industry.
3. Bryce Kicks
- Subscribers: 161K
Bryce Kicks’ platform houses mostly informative content about styling, trends, and fashion curation for his audience. Specifically tailored towards masculine consumers, his videos tend to focus on trends coming in-and-out of style, how to style specific eccentric pieces like a sneaker, and shopping hauls.
4. Micarah Tewers
- Subscribers: 2.36M
More of a fashion seamstress than a traditional influencer, Micarah Tewers’ platform houses all of her incredible creations and fashion moments – that she’s created herself. Whether her supporters come to gawk, gain inspiration of their own, or watch her occasional lifestyle videos, her creativity is more than deserving of her incredible audience.
5. Alexa Sunshine
- Subscribers: 348K
From jumping on trends, to providing commentary on them, to unpacking styling “dilemmas” from across her life, there’s a unique flair to Alexa Sunshine’s fashion influencer page. Alongside occasional lifestyle content, there is something for everyone to enjoy.
6. Tim Dessaint
- Subscribers: 1.42M
From sharing videos about specific brands and “must-have” pieces, to unpacking the style choices of entire cities, there’s a wide variety to the content on Tim Dessaint’s YouTube platform. As a fashion influencer, his videos are educational, but also inspiring – as he transforms basic pieces into eccentric and exciting men’s fashion fits.
7. Anna Reid
- Subscribers: 153K
Focusing on trends, “must have” products, and other personal opinions on closet curation and shopping tendencies, Anna Reid’s content is traditional, yet still entertaining and informative. If you’re looking for advice on what to wear for this upcoming season, based on trends and insights from her experience, you’ve found the right place.
8. Austin Molino
- Subscribers: 7.56M
While his entire platform isn’t dedicated to being a fashion influencer, Austin Molino has inadvertently become one by sharing his shopping habits, fashion trend opinions, and outfits.
9. Asia Jackson
- Subscribers: 679K
From moment-specific videos, like packing for a vacation or curating a summer aesthetic, to more general discussions of online fashion trends, Asia Jackson’s channel is equally diverse, entertaining, and informative for fashion-lovers and enthusiasts alike.
10. Alexx Coll
- Subscribers: 116K
More focused on the luxury side of fashion on her platform, Alexx Coll appeals to all the unique enthusiasts in the industry – maybe looking for advice on a specific luxury piece or a staple for an upcoming season that’s not entirely trendy, but also quality. While she’s not shy about participating in a trend or two, it’s Coll’s unique style that’s garnered her so much attention online.
11. Eugenia Gechidjian
- Subscribers: 4.85K
Eugenia Gechidjian’s YouTube channel is similar to many other creators on the app, hosting styling videos, content unpacking trends, and fashion forecasting for upcoming holidays and seasons – of course, with her own eccentric flair. Despite having a smaller platform, her influence across socials is impactful – and will only continue to grow as she tailors her presence and diversifies her content from others in the industry.
12. Makoto Archive
- Subscribers: 59.2K
With a smaller audience, but still respectable engagement, Makoto Archive’s YouTube is a space for men’s fashion specifically, but doesn’t follow similar molds to other fashion influencers in the industry. With fun challenges, unique trend breakdowns, and style curation with men’s streetwear inspiration in mind, there’s a flair that sets him apart.
13. Laura Blair
- Subscribers: 179K
Laura Blair’s content is marketed towards middle-aged women, with a blend of fun trends and classy outfits, exemplifying a blend of modern and traditional fashion. Whether you’re looking for inspiration for adding to your wardrobe or in crafting the perfect outfit, there’s a video for you to enjoy.
14. Lina Noory
- Subscribers: 761K
Lina Noory’s fashion platform on Youtube is hyper focused on practical and informative Shorts, for the most part, that help make fashion trends and fun wardrobes accessible – even for people not generally interested in fashion. From tying shirts to figuring out ways to wear the same outfit in a million different ways, her unique and fun flair to generally informative videos stands out massively amongst other fashion influencers.
15. Marie Eriksson
- Subscribers: 24.2K
Jumping on trends like dressing “demure” or the resurgence of “boho vibes,” there’s something for everyone to enjoy on Marie Eriksson’s platform. While she’s still evolving her content and growing an audience on YouTube, her timely notice of trends and perfect blend of unique content and personality with fashion staples is impossible to ignore.
16. Emma Chamberlain
- Subscribers: 12M
While it’s obvious that Emma Chamberlain’s platform is massively successful without any kind of added recognition, her commitment to fashion in recent years has been inspiring – to say the least. With a dedication for thrifting and sustainability, crafting the perfect basics, and inspiring others with eccentric fashion styles – she’s the trendsetter for Gen Z viewers.
17. Johnny Agnello (Starlinc)
- Subscribers: 125K
A fashion designer and content creator online, Agnello’s YouTube platform Starlinc is growing massively successful – with elements of the design and creativity process, lifestyle, and travel interwoven into traditional fashion content. Currently documenting the “best style” in cities by doing street interviews, there’s an accessibility to his content that’s refreshing.
18. Robin James
- Subscribers: 464K
Robin James’ YouTube channel is tailored towards “men’s grooming,” with an emphasis on fashion that’s impossible to ignore. James does it all – from unpacking trends for men’s closets to curating wardrobes. His series, “Street Styled,” even investigates streetstyle amongst men, delving deeper into the world of men’s fashion.
19. Noorie Ana
- Subscribers: 135K
With a healthy balance of lifestyle and fashion content, there’s a fun mix of diverse content on Noorie Ana’s platform. With trends, “wishlists,” and haul content at the forefront, she’s also incorporating fun aspects of her life into videos. This helps her to connect with her community beyond just inspiring fashion trends and pieces.
20. Lydia Tomlinson
- Subscribers: 909K
Diving into “fashion rules,” and how to maintain a classy aura while still experimenting with new clothes, aesthetics, styles, and trends, Lydia Tomlinson’s platform is equally informative and entertaining for the average viewer. More tailored towards women, there’s an endless supply of tips and tricks for closet curation and shopping on her channel.
