Top 10 Beauty Influencers on YouTube
Here at Neoreach, we came up with a list of the top 10 Beauty influencers on Youtube for 2017. These influencers have been noticed by a variety of people globally, and all have massive dedicated followings that have catapulted them to the top of this year’s list.
These Beauty Gurus are the best of the best and have a variety of tutorials ranging from hair to makeup and virtually anything you’ll ever need to know about skincare on Youtube.
Using the Neoreach tool, we choose the top 10 beauty influencers on Youtube based on measurements in cumulative reach, audience and engagement data that each of these influencers exhibits.
Number 1: Rachel Levin
Rachel Levins Youtube content consists of a variety of different subjects that range from comedy to beauty.
In Levins most recent beauty video, she focuses on DIY beauty tutorials that incorporate a winding rainbow color scheme.
Levins is a free spirit whose videos exemplify the things she enjoys most.
Levin has reached a whopping 2.2 billion views on Youtube and according to Zefr’s she is the number one social media influencer in the world.
Her top video on Youtube to date is a comedic skit where she and her friends dress up as Disney princesses to attend a pool party. The video has gotten 174 million views which continue to increase.
Another popular video seen on Levin’s Youtube is DIY lipstick made from bubble gum. This video shows Levins innovative and creative ideas and her spunky personality.
Number 2: Zoe Sugg
This British beauty vlogger known as Zoella has become one of the most well-known beauty video bloggers across the world.
Zoella has two separate Youtube Channels one focusing on beauty and the other video blogs about her everyday life.
Her main beauty channel has videos about everything beauty, Hauls being her main focal point.
Zoella released a book called Girl Online in 2014 and broke the highest first-week sales record for a first-time author since 1998.
She also has a best-selling line of beauty products at U.K. health and beauty retailer Superdrug.
Some of her most popular beauty uploads are videos about her top drugstore makeup picks and essentials.
Other popular uploads are beauty tutorials that teach you different looks throughout the seasons and different events.
One of her top videos has received 21.3 million views and is a fun, entertaining video of Levin and Miranda Sings participating in the 7-second challenge.
Number 3: Bethany Mota
Bethany Mota a Mexican and Portuguese beauty lives in sunny California and is known for her beauty and lifestyle video blogs that showcase her dazzling and humorous personality.
Her video blogs consist of content with her friends conversing and living life to the fullest; whereas her beauty video blogs consist of tutorials about hair, makeup, and healthy eating.
Over 90% of her videos reach an audience of single females, with no kids, under the age of 24.
Mota suffered from bullying and looked to Youtube to help her through her suffering.
She is now a bullying activist who works with others who have also suffered from various forms of abuse and is an active brand ambassador for UNICEF.
One of her most popular videos was a video about healthy back to school lunches, and it reached a little over 18 million views on Youtube, with other beauty tutorials featuring a seasonal routine reaching almost 15 million views on Youtube.
Number 4: Michelle Phan
Michelle Phan is a well-known beauty and DIY Youtuber.
Her main goal of her Youtube channel is to teach and inspire everyone to become great at the application of makeup. Phan is a child at heart and considers herself an “old school dreamer.”
Her top video features Phan and a Barbie-inspired look which reached 66.2 million views. Two other top videos are cosmetic tutorials of Lady Gaga-inspired looks one bad romance and the other Poker Face which reached a combined total of an impressive 89.5 million views.
Michelle Phan has her own cosmetics line (which can be visited at emcosmetics.com) where she sells lip and eye cosmetics. She is also the founder and creator of the hit prescription cosmetics box called ipsy.
Number 5: Marzia Bisognin
Marzia Bisognin is an Italian Beauty Youtuber. Her videos express her fun and spontaneous personality, captured through her diverse featured interests in life.
A variety of her videos review beauty supplies, fashion, hauls, and tutorials.
Bisognin has a large international reach, 4.7% being in London. The rest of her followers are split among locations from viewers in the United States and Europe. A remarkable 34% of her viewers are males and the other 66% women.
Marzia’s top video received over 22 million views featured a Language Challenge about Italian vs. Swedish which was a fun spirited and comedic upload featuring one other male friend. Her channel has 7 million subscribers making it the most subscribed Youtube channel in Italy.
Bisognin has also launched a new and recent fashion line.
Number 6: Nikki De Jager
Nikki De Jager is from the Netherlands and exerts an amusing and sarcastic personality.
Jager is a professional hair and makeup artist who features videos that feature her professional work. Jagers looks are exquisite, and her uploads are very informal and entertaining to watch.
Her most popular audience is people between the ages 17-29. Her reach is seen internationally, and her channel is very popular in New York.
Her Youtube content is almost all beauty based, with uploads featuring cosmetic tutorials.
Jagers top video reached 35.8 million views and featured Jager revealing the “power of makeup” where she showed her shocking transformation from a face of no makeup to a full face of makeup and compares the natural contrast that occurs.
Jagers other top videos include a challenge upload where she applies a full face of makeup using only products made for children. Her application video received over 20.7 million views.
She too has a cosmetics line called Ofra which includes liquid lipsticks and Highlight Palettes, a product she’s a known advocate for.
Number 7: Carli Bybel
Carli Bybel is known for her good looks, beauty, and fitness video content. She’s a fashionista with a sparkling personality, standing as an inspiration for women across the world for promoting self-confidence and kindness throughout her videos.
Carli Bybel beauty videos are viewed internationally with her largest reach in New York and London, with 82% of her viewers between the ages 17-24.
Her videos consist of a variety of beauty tutorials and tips with a focus on fashion. She also creates content around reviews and healthy living.
Bybel also has a successful blog you can visit at thebeautybybel.com and has a makeup line which includes an eyeshadow and highlighter palette.
Her top video is a upload of makeup mistakes to avoid which received over 10.6 million views. Other popular videos include DIY tips to make eyelashes and eyebrows grow. Her videos are easy to follow and could teach anyone about cosmetics without complication.
Number 8: Jeffree Star
Jeffree Star is the definition of a free spirit. His lovely personality combined with his passion for cosmetics, beauty, and fashion make him the perfect beauty Youtuber. Not only is he a Makeup Genius he’s a singer too. Star is also known for his gender-bending appearance.
Jeffree Stars uploads on Youtube consist of a variety of looks filmed as tutorials, cosmetic reviews, and tips. His boyfriend, Nathan Schwandt, cis also featured in Jeffree’s videos.
46% of Jeffree’s viewers between 17-19 years old, with more than 80% of his reach being comprised of single women with no kids. The other part of his audience consists of 20% males who are married and have children. His viewers are mostly American based with a few exceptions.
He has his cosmetics and fashion line (you can visit at jeffreestarcosmetics.com) that’s animal cruelty-free, based on his inspiration from his love for dogs and animals.
His most popular video on youtube is a music video featuring Jeffree singing his hit song, Beauty Killer, which reached an amazing 11.6 million views.
Number 9: Kandee Johnson
Kandee Johnson is a creative and outgoing beauty guru whose videos focus on themes of happiness and beauty. Currently located in California, she creates content with the hope that it can bring her audience happiness the same way creating the videos brings her passion and joy.
Kandee Johnson has been featured on Huffington Post, Glamour, Allure, People, Elle, and Bustle. She has also been seen as a guest judge who appeared on the tv show “how do I look” and was part of a video series for Glamour Magazine.
Johnson has a nail polish line under the brand sinful colors which can be purchased at most drugstores nationwide. Her most popular Youtube upload reached over 38.1 million views, showcasing Johnson applying a Glitterati lip tattoo and word tattoo where she shows off her glittering candy apple red lips.
Another popular video was a makeup tutorial inspired by the famous toy and tv character Barbie, receiving 29.9 million views on Youtube.
Number 10: Tanya Burr
This english fashion and beauty expert known as Tanya Burr is a caring person and has a bubbly personality.
She is passionate about all things beauty and her Youtube channel is the perfect place to visit when you’re looking for fashion or beauty expertise.
Tanya Burr audience is mostly comprised of individuals located in her home country of England, with 13% specifically located in London. Mature teens make up more than half her reach, with a total of 57% ages 17 to 19 years old.
Burr attends London fashion week each season, in addition to sitting in the front row at Mulberry and Topshop. She was also featured on the cover of Glamour magazine in 2015.
Tanya has her own cosmetics line located at the English drugstore, Superdrug. Her cosmetics line has everything from face and body illuminators to eyebrow palettes.
Her videos on Youtube consist of beauty, hauls, reviews, DIYS, and fashion. Her top video received a remarkable 5.3 million views where her friend Zoella (who is number 2 on this list) performed a 3-minute makeup challenge.
Her second most viewed upload was a relationship test with Tanya and her boyfriend Jim Chapman which showcased her and her husband’s adorable relationship, receiving over 2.9 million views.